Allied Specialty Vehicles Acquires Navistar RV

Allied Specialty Vehicles (ASV), a leading $1 billion sales producer of specialty vehicles to the fire and emergency, commercial and industrial, and parent to Fleetwood RV, has purchased certain assets of Navistar RV, manufacturer of motorized and towable recreational vehicles.

Basic CMYKThe purchase was structured as a purchase of all of the equity interests of Navistar RV and includes the manufacturing operations for Navistar’s R-Vision and Holiday Rambler towable units in Harrisburg, Oregon, and Navistar’s Monaco and Holiday Rambler brand motorized RVs in Wakarusa, Indiana, according to a news release.

The sale does not include Bison Coach, Navistar’s horse trailer manufacturing business.

The purchase price was not initially revealed.

ASV has also entered into a multi-year leasing agreement for Navistar RV’s Elkhart, Indiana, facility.

ASV will be moving production to their Decatur, Indiana, facility sometime in August.  Representatives say many current employees at the Wakarusa plant will be offered jobs in Decatur or other ASV facilities.

ASV says there is a buyer interested in purchasing the Wakarusa manufacturing facility, but did not release any other details on that sale.

Employees might have an opportunity to relocate to Decatur or work with another division of ASV.

Between the Elkhart and Wakarusa facilities, about 600 people work for Navistar RV.

“ASV is honored to welcome all of the existing Monaco, Holiday Rambler, R-Vision, Beaver and Safari customers and an exceptional network of dealer partners to the ASV family,” said Peter Guile, CEO of Orlando, Florida-based ASV.

2014 Monaco Monarch SE
2014 Monaco Monarch SE

“The ASV team is committed to providing our customers and dealers with exceptional product, service, and support, and we are fully committed to re-establish the product leadership and extraordinary reputation for innovation, quality, and service for which the Monaco family of brands has been known.”

ASV also announced that Mike Snell has been named as president of Monaco and Holiday Rambler. Snell has logged over 20 years with Monaco, serving as a longtime executive for Monaco Coach Corp. and most recently as vice president of sales for Monaco RV under the Navistar umbrella.

“ASV is pleased to welcome Mike Snell as president of Monaco and Holiday Rambler,” said Guile.

“Mike has made an invaluable contribution to the Monaco brands and the industry over his 20-year career with Monaco RV, and we look forward to his leadership during this new, exciting phase of growth.”

He will report to Jim Meyer, the company’s chief operating officer.

“We join the ASV family fully energized with worthy goals and high hopes as we jointly work to rebuild our iconic and proud RV industry brands,” commented Snell.

“With the commitment and support of ASV we’ll focus on developing innovative, distinct, and aspirational products in keeping with the long and rich tradition of our brands. I look forward to working with our team, our dealers and our customers to make this vision a reality.”

ASV is currently structured around three business segments—fire and emergency vehicles, commercial and industrial, and recreation vehicles. Following the merger, Fleetwood and Monaco will be under the same umbrella, but both will be operated as separate companies with separate presidents and separate profit and loss reporting.

Details

Allied Specialty Vehicles (ASV)

ASV is a $1 billion-plus manufacturer comprised of brands serving fire and emergency, recreational, and commercial vehicle markets.

Within the fire and emergency segment, ASV offers a full line of fire apparatus and ambulances. Within the recreational vehicle segment, the company produces motorized RVs under the Fleetwood brand.

Phone: (407) 681-4700

Website: alliedsv.com

Holiday Rambler Vacationer
Holiday Rambler Vacationer

Monaco and Holiday Rambler Brands

Mailing Address: PO Box 31, Decatur, IN 46733

Phone: (260) 728-2121

Websites: monacocoach.com and holidayrambler.com

Worth Pondering…

Leadership is the capacity to translate vision into reality.

—Warren G. Bennis

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Navistar RV Introduces Big Payback Sales Event

Lisle, Illinois-based Navistar RV, a subsidiary of Navistar International Corporation, launched an aggressive sales promotion last month that continues through April 15 to help move Holiday Rambler and Monaco Coach motorhomes in dealer inventory to make room for the company’s new model year units.

MonachCoachpromo_landingpage_01“The Big Payback Sales Event promotion is great for everyone,” said Mike Snell, vice president sales.

“The dealers have a factory-sponsored promotion to assist with moving older model years out of their inventory, our customers get substantial rebates on select products just in time to combine with their tax refunds, and our employees are kept busy in our plants making new product to ship to dealers.”

For a limited time, customers taking retail delivery of an eligible new, untitled 2012 or 2013 Monaco Coach or Holiday Rambler motorhome from a participating dealer’s inventory will receive a corresponding rebate from Navistar RV, LLC.

To qualify for a rebate of up to $15,000, the customer must purchase and take retail delivery before April 15. Incentives are in U.S. dollars and the offer is void where prohibited.

The following 2012 and 2013 Monaco Coach and Holiday Rambler models are eligible for the rebates:

Monaco
Diplomat — $15,000

Knight — $10,000

Vesta — $10,000

Monarch — $5,000

LaPalma — $5,000

BigPayback_widget2Holiday Rambler

Endeavor — $15,000

Ambassador — $10,000

Trip — $10,000

Vacationer — $5,000

Aluma-Lite A — $5,000

Details

Big Payback Sales Event Promotion

Find out how much you can save on your next Monaco or Holiday Rambler

Websites: monacocoach.com or holidayrambler.com

Navistar RV

Since being acquired in 2009, Navistar has applied many of Navistar’s advancements in engineering, design, and manufacturing to develop their state-of-the-art RVs.

By listening to their customers, Navistar is creating products that lead the industry in innovation, quality, and service. Navistar RVs feature cutting-edge aerodynamic designs, fuel-efficient, no-hassle MaxxForce engines, and advanced cockpit ergonomics.

Navistar RV products include Monaco Coach, Holiday Rambler, and R-Vision.

BigPayback_widget3HRAddress: 2701 Navistar Drive, Lisle, IL 60532

Phone: (331) 332-5000

Website: navistar.com or monacocoach.com or holidayrambler.com

Worth Pondering…

The RV lifestyle is like nothing else.

It’s leaving home, exploring America, and yet bringing your home along with you!

Stopping at a wayside picnic area, preparing lunch in your kitchen.

It’s sleeping in your own bed every night, yet waking up to a new vista each morning!

The sounds of a crackling campfire; of a mountain stream, of frogs, and crickets.

It’s families drawn closer; it’s retirees being rewarded for many years of labor.

—Loren Eyrich, Two-Lane Roads

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Sale of Navistar RV “Is a Possibility”

Lisle, Illinois-based Navistar International Corp., a producer of school buses, commercial trucks, defense vehicles, and recreational vehicles is evaluating the long-term profitability of several divisions, including its RV operations based in Wakarusa, Indiana.

Holiday Rambler
Holiday Rambler

The sale of the RV business is a possibility, according to a Navistar International Corp. news release.

Navistar is conducting a comprehensive review of all of our non-core businesses—including our Navistar RV business—to evaluate their potential to drive long-term profitability and significantly improve our return on invested capital (ROIC).

As a result of our ROIC analysis, Navistar is listening to offers for the sale of its RV business and the sale of the business is a possibility. However, we are still early on in that process and have not accepted any offers at this time.

We are not in a position that we ‘have to’ sell the business. We have a credible turnaround plan for the RV business underway and sufficient cash to continue funding operations, so we have the option to reject any offers that don’t add value.

In 2008, Monaco Coach Corp. laid off nearly 1,500 people and filed for bankruptcy. Then Navistar International Corp. acquired Monaco Coach in 2009. When Navistar acquired Monaco, there were only 20 employees left.

Monaco Coach
Monaco Coach

In August 2011, Monaco decided to consolidate its Oregon factory with the factory in Wakarusa. That brought about 400 new jobs to Elkhart County. There are currently about 600 workers between the Elkhart and Wakarusa plants.

Monaco, Holiday Rambler, and R-Vision have been part of the Navistar family of brands for the last four years.

Since the acquisition, the company has streamlined operations and appointed a new executive management team. Navistar has also fully integrated the design, development, testing, and validation of its recreational vehicles with the company’s commercial truck and bus product development organization, delivering vehicle engineering expertise unmatched in the RV industry.

In August 2012 Navistar International announced a name change from Monaco RV LLC to Navistar RV, “the natural next step in Navistar’s commitment to the business.”

“The integration of Navistar and Monaco RV has resulted in better products and higher efficiencies,” said Daniel Ustian, Navistar chairman, president and chief executive officer in a company news release.

“Updating the name of our RV company demonstrates our long-term commitment to the RV industry. When a customer buys a recreational vehicle built by Navistar RV, they know they’re getting products with proven components, many of which are used in other Navistar vehicles — vehicles that move American goods, help keep troops safe, and ensure the safe transportation of schoolchildren.”

Details

Navistar

R-Vision
R-Vision

Since being acquired in 2009, Navistar has applied many of Navistar’s advancements in engineering, design, and manufacturing to develop their state-of-the-art RVs. By listening to their customers, Navistar is creating products that lead the industry in innovation, quality, and service. Navistar RVs feature cutting-edge aerodynamic designs, fuel-efficient, no-hassle MaxxForce engines, and advanced cockpit ergonomics.

Navistar RV products include Monaco Coach, Holiday Rambler, and R-Vision.

Address: 2701 Navistar Drive, Lisle, IL 60532

Phone: (331) 332-5000

Website: navistar.com

 Worth Pondering…

“Would you tell me, please, which way I ought to go from here?”
“That depends a good deal on where you want to get to,” said the Cat.

—Lewis Carrol

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Holiday Rambler Marks 60th Anniversary

Lisle, Illinois-based Navistar RV, a subsidiary of Navistar International Corp., marked the 60th anniversary of its Holiday Rambler brand at the Recreation Vehicle Industry Association’s (RVIA) 50th annual National RV Trade Show, November 27-29 at the Kentucky Expo Center, Louisville, Kentucky.

The company introduced three model-year 2014 vehicles. The new Presidential will reestablish Holiday Rambler’s presence in the luxury fifth-wheel category while the company will continue to build and sell motorhomes with the reintroduction of its Augusta Class C B-plus style coach and the new Vacationer, an entry-level class A gas coach, according to a news release.

“We are very pleased to mark the 60th anniversary of Holiday Rambler, a preeminent brand in the history of recreational vehicles,” said Bill Osborne, president, Navistar RV.

“Throughout its long life, Holiday Rambler’s success has been fueled by its pioneering spirit, including countless innovations that helped create a new way for families to go exploring and enjoy a rich, rewarding life.”

Holiday Rambler travel trailer 1954

The first Holiday Rambler was a travel trailer introduced to the public in 1953.

In 1961, the brand’s introduction of aluminum body framing ushered in an era of lighter, stronger, and more durable RVs. Alumaframe became the standard for RVs for 40 years.

Holiday Rambler was also responsible for many firsts, including built-in refrigerators, holding tanks and aerodynamic radiused corners.

As Holiday Rambler moved into motorhomes, it was the first with tag axles, and its kitchen slide out revolutionized interior engineering in the field.

Holiday Rambler was sold to the Monaco Coach Corp. in 1996.

Navistar, Inc., a producer of school buses, commercial trucks, and defense vehicles, acquired Monaco RV in 2009.

“While we are proud of Holiday Rambler’s rich history, we aren’t stuck in it,” Osborne added. “We continue to introduce new designs, exciting new options and features, and wonderfully realized floor plans that can accommodate the changing needs of consumers.”

The new Presidential is a maneuverable and roomy fifth wheel that offers the appointments of a luxury motorized RV. A wide-body design, combined with a unique chassis platform, provides industry-leading exterior storage with both front and rear pass-through storage. Premium construction methodologies include a 100 percent gel-coat exterior (no metal skirt), thicker laminated walls, composite structure panels, frameless windows, and arched roof trusses.

Notable interior features include Lane-brand leather furniture, a fireplace, and pull-out desk, flat screen TVs in the living room and bedroom, a walk-in shower and tiered bathroom vanity with vessel sink, and available dishwasher and stack washer/dryer. Storage is plentiful, with a full-size pantry, and custom dinnerware, and glassware drawers.

The new Vacationer SE offers customers the high-end features of a diesel coach — Smart Structure chassis system, ergonomically designed cockpit, soft-touch ceiling, and generous pass-through storage — at the lower price of a gas vehicle. The new Augusta is a maneuverable and compact motorized RV with maximum space and inventive design features including a Murphy bed folds away to allow for a larger living area.

Holiday Rambler Presidential fifth-wheel

“These new vehicles are proof positive that Holiday Rambler continues to expand its product line and create models that aim at fulfilling the needs that are seen amongst today’s RV consumer community,” said Osborne.

Worth Pondering…

Got a dream, a long-held wish of traveling to a special place you hope to see—someday? If so, you’re like many of us, waiting for mañana; for tomorrow or next month or next year—always waiting for the right time.

Question is, will there ever be a time that’s right?

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Navistar Moving Past Emissions Debacle

Navistar International Corp. won’t apply SCR to its 15-litre MaxxForce engine and will instead lean on Cummins Inc. for its high-horsepower requirements, Jim Hebe, senior vice-president of North American sales operations confirmed during a press briefing.

It’s the first official confirmation that the company won’t pursue its own 15L engine once it uses up its remaining emissions credits and can no longer pay non-conformance penalties for engines that don’t meet EPA2010 emissions standards, Truck News reports.

“Our intention is to continue to build them as long as we can and then phase into the Cummins ISX15,” said Hebe.

“It’s a shame, it’s a great engine.”

Hebe said anticipated demand for the 15-litre MaxxForce would not support the cost of further developing the engine and applying SCR exhaust after treatment to it.

International will focus on its higher volume MaxxForce 13 engine, which will combine selective catalytic reduction (SCR) exhaust after treatment with Navistar’s in-cylinder solution to form what it has dubbed In-Cylinder Technology Plus (ICT+).

Officials indicated Navistar is already building International trucks with Cummins engines—about 300 ProStar+s to date—and that the existing Memorandum of Understanding between the two companies will soon become an official supply agreement.

Navistar emerges from emissions struggle

Hebe provided some insight into what went wrong with Navistar’s EGR-only emissions strategy. He still believes pursuing a non-SCR emissions solution was the right call, however he admitted it was a mistake for the company to put all its eggs in one basket.

“Two decisions were made in this company in August 2008,” Hebe said.

“One was to go EGR and the other was to go it alone. The decision to go with EGR was not the wrong decision, but the decision to go it alone was the wrong decision. What really, in the end, created the biggest issue was not EGR, it was that we ran out of time and we ran out of credits. If we had stuck with a partner in the engine business, we would have had more time to develop our in-cylinder solution and probably at the end of the day, we would’ve gotten that. That’s water over the dam now.”

“We’re headed in the right direction, with the right strategy in terms of engines,” Hebe said.

“They’re (dealers) confident in the financial position of the company and these guys are willing to do whatever it takes to help this company be successful.”

When asked by Truck News how the manufacturer will stay cost-competitive, having absorbed the cost of researching, developing and implementing two very costly technologies (advanced-EGR and now SCR), Hebe admitted it will be a concern for Navistar in the near term but emphasized the costs won’t be passed onto customers.

Within about two years, Hebe said, many of the costlier components of the company’s advanced-EGR system can be removed from the equation.

“Theoretically, we should be able to eliminate some of the costs incurred in the engine technology when we go to SCR,” Hebe explained.

“A lot of the stuff that was instrumental in advanced-EGR will go away. For the first year, we’ll be challenged and our customers are not going to bear the cost of that. Our intent is to do what we have to do to keep ourselves competitive in the marketplace until we can eliminate a lot of the expensive componentry required for advanced-EGR.”

Details

Navistar

Navistar International’s not beating ’em, so it looks like it’s going to join ’em.

Navistar International Corporation is a holding company whose subsidiaries and affiliates produce International brand commercial and military trucks, MaxxForce brand diesel engines, IC Bus brand school and commercial buses, Navistar RV (formerly Monaco) brands of recreational vehicles, and Workhorse brand chassis for motorhomes and step vans.

The company also provides truck and diesel engine service parts. Another affiliate offers financing services.

Website: navistar.com

Worth Pondering…

Whatever you can do, or dream you can, begin it.
Boldness has genius, power and magic in it.

—Goethe

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Monaco RV Changes Name to Navistar RV

Lisle, Illinois-based Monaco RV LLC announces that it is changing its name to Navistar RV.

2012 Diplomat 36 PFT Motor Home Class A – Diesel

Monaco, Holiday Rambler, and R-Vision brands will remain “distinct and intact” under the Navistar RV subsidiary of Navistar Inc., according to a company news release.

“The integration of Navistar and Monaco RV has resulted in better products and higher efficiencies,” said Daniel Ustian, Navistar chairman, president and chief executive officer.

“Updating the name of our RV company demonstrates our long-term commitment to the RV industry. When a customer buys a recreational vehicle built by Navistar RV, they know they’re getting products with proven components, many of which are used in other Navistar vehicles — vehicles that move American goods, help keep troops safe, and ensure the safe transportation of schoolchildren.”

Navistar, Inc., a producer of school buses, commercial trucks, and defense vehicles, acquired Monaco RV in 2009.

Monaco, Holiday Rambler, and R-Vision have been part of the Navistar family of brands for the last three years and the name change is the natural next step in Navistar’s commitment to the business.

Since the acquisition, the company has streamlined operations and appointed a new executive management team. Navistar has also fully integrated the design, development, testing, and validation of its recreational vehicles with the company’s commercial truck and bus product development organization, delivering vehicle engineering expertise unmatched in the RV industry.

2012 Dynasty Gallery Diesel Pusher

Navistar RV maintains manufacturing operations for its R-Vision and Holiday Rambler towable units in Harrisburg, Oregon and Elkhart, Indiana. The company’s Monaco and Holiday Rambler brand motorized RVs are produced in a fully integrated manufacturing facility located in Wakarusa, Indiana with power train, chassis, and body assembly in one dedicated facility.

“Navistar brings more than 100 years of vehicle development and design experience to the Monaco, Holiday Rambler, and R-Vision brands,” said William Osborne, president of Navistar RV.

“With a foundation of Navistar’s business and design excellence, we’ll continue to produce some of the best recreational vehicles in the market.”

Worth Pondering…

Recreational vehicles are wonderful… To travel by RV is to see nature and human beings, towns and churches and rivers, in fact, to see life.
—with apologies to Agatha Christie

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