The announcement was made by Alliance Data Systems Corporation, a leading global provider of data-driven marketing and loyalty solutions which manages more than 130 private label and co-brand credit programs.
“Good Sam is the only company that is integrated into all elements of the RV lifestyle, and we’re pleased to find a dedicated marketing partner for our card program. Alliance Data shares in the excitement of our loyal customer base as they seek more benefits to help them enjoy spending time on the open road,” said Marcus Lemonis, chief executive officer of Good Sam Enterprises.
“With Alliance Data’s ability to leverage the retail point-of-sale channel and creatively market to our dedicated group of enthusiasts, we’re confident we can offer a best-in-class value proposition that will increase loyalty and sales.”
Alliance Data Retail Services will deliver a marketing-driven co-brand credit program designed to enrich Good Sam’s relationship with its cardmembers, offering more incentives to shop through its retail stores, websites, or call centers and stay at private campgrounds across the U.S. and Canada.
Cardmembers will earn Rec Rewards for every dollar spent with the card, including accelerated Rec Rewards for purchases of Good Sam and Camping World products and stays at private campgrounds.
The program will leverage Alliance Data’s real-time capabilities and on-site technologies to welcome Good Sam members and Camping World customers to the program. Good Sam will have access to Alliance Data’s advanced suite of digital and mobile solutions, designed for cardmembers living an “on the go” lifestyle.
“With Good Sam’s position as a category leader, substantial membership base and brand recognition—along with the fact that roughly 30 million Americans participate in the RV lifestyle—we’re enthusiastic about the opportunities that lie ahead for this partnership,” said Melisa Miller, president of Alliance Data Retail Services.
“As we deepen our experience in the affinity space, we look forward to working with Good Sam to employ a results-driven approach that will achieve higher levels of loyalty by expanding their marketing across new channels.”
Additionally, Alliance Data will purchase Good Sam’s existing file of co-brand credit card accounts, acquiring a portfolio with a size approximately double the average portfolio range of Alliance Data’s existing client base.
Camping World & Good Sam
Both founded in 1966, Camping World is America’s #1 source for RVs, camping accessories, RV maintenance, and repair; and Good Sam is the world’s largest RV owners organization offering helpful technical tips, vacation planning, extended warranty, magazine subscriptions, roadside assistance, and more to serve the outdoor enthusiast.
Partnered together, Camping World and Good Sam offer more to those who love the RV lifestyle by offering one-stop shopping and resources for everything RV and outdoors.
Camping World features over 10,000 quality products located at just under 100 SuperCenters nationwide, easy online and catalog shopping as well as stocking a wide selection of new and used trailers and motorhomes from top RV manufacturers.
Good Sam members receive cost-saving benefits and services, plus loads of valuable RV information and travel tips to get you ready for your next adventure.
Additionally, Good Sam represents more than 1,500 local RV chapters designed to bring RVers together from similar geographic regions for group camping excursions.
Camping World is the title sponsor of the NASCAR Camping World Truck Series™ in addition to the Official RV and Outdoor Retailer of NASCAR®.
The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today’s most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and emerging technologies.
An S&P 500 company headquartered in Dallas, Alliance Data and its three businesses employ approximately 12,000 associates at more than 80 locations worldwide.
Arguably the best slogan ever written to describe the RV lifestyle comes to mind: Wherever you go, you’re always at home. We have much to be thankful for, including our great RV lifestyle…