Tapping into growing demand for larger fifth-wheel toy haulers, Elkhart, Indiana-based Heartland Recreational Vehicles LLC is introducing its first triple-axle, full-profile, 43-foot 380 floor plan in its Torque product line that creates a new price point in the segment.
“Consumers are migrating toward larger units for the increased living space, however the larger units can be very expensive,” said Product Manager A.J. Jones in a news release, noting that the 380 is based on a top-selling proven floor plan in Heartland’s Cyclone brand.
“We have engineered a triple-axle toy hauler that is nearly $25,000 less MSRP than anything else in the marketplace while still providing RVers with a well-appointed, functional floor plan.”
Coley Brady, vice president of sales, added, “The Torque 380 represents an incredible value for our dealers. It gives them a set-apart product in one of the industry’s hottest sectors at a price that will draw even more RVers into the market.”
Carrying an MSRP in the high $50,000’s, the aluminum-and-fiberglass, triple-slide Torque 380 offers a layout that adds a half-bathroom in a 12-foot garage area that can also function as usable living space.
“Toy haulers have evolved into one of the most versatile RV types in the marketplace,” Jones said.
“People are using them for much more than just haulers. Diversity is the key, and the 380 offers an unobstructed garage that can easily be converted into another room.”
Amenities include a residential one-piece sunken bathtub, panoramic windows on the door side, spacious kitchen with expanded countertop space, residential Lauren Ashley furniture and opposing seating in the living area.
“We are aggressively attacking this price point in the toy hauler market,” Brady said. “Essentially, Heartland is developing an all-new segment with the Torque 380, giving our dealers another profit piece to put on their lots.”
Heartland will be displaying the Torque 380 at the December 3-5 51st National RV Trade Show in Louisville, Kentucky, as part of the Thor Industries Inc. exhibit.
Heartland Recreational Vehicles, LLC
Heartland Recreational Vehicles is a leading manufacturer of towable recreational vehicles in the U.S. The Company markets over 16 brands of fifth wheel trailers, travel trailers, and toy haulers including Landmark, Big Horn, Big Country, ElkRidge, Sundance, Greystone, North Trail, Prowler, Cyclone, Road Warrior, Wilderness, Torque, and Trail Runner.
Heartland is number three in market share in fifth wheels and closing in on being among the top five towable manufacturers of fifth wheels and travel trailers combined.
Heartland’s towable RVs are sold through an independent network of dealers throughout the United States and Canada.
The Company has over 900 employees.
Heartland factory tours are conducted Tuesday, Wednesday, and Thursday at 3:00 p.m.
Heartland Recreational Vehicles, LLC is a division of Thor Industries Inc.
Address: 1001 All-Pro Drive, Elkhart, Indiana 46514
Phone: (574) 262-5992 or (888) 262-5992 (toll free)
The pleasure in traveling consists of the obstacles, the fatigue, and even the danger. What charm can anyone find in an excursion when he is always sure of reaching his destination, of having horses ready waiting for him, a soft bed, an excellent supper, and all the eases and comfort he can enjoy in his own home! One of the great misfortunes of modern life is the want of any sudden surprise, and the absence of all adventure. Everything is so well arranged.