Allied Specialty Vehicles Forms New RV Group

Decatur, Indiana-based Allied Specialty Vehicles (ASV) announced the formation of Allied Recreation Group, Inc. (ARG), with the appointment of John Draheim as CEO for the new group.

argLogo_big“We have invested in four of the most renowned brands in the industry and our success in rebuilding Fleetwood and American Coach sets the stage for a similar return to power for Monaco and Holiday Rambler. The formation of Allied Recreation Group will make the transition into the ASV family much smoother for our dealers and customers,” said Jim Meyer, COO of ASV, in a news release.

“We are inspired by the opportunities the new RV division presents, and excited to see them thrive under the leadership of John Draheim.”

Allied Recreation Group will be comprised of some of the industry’s most iconic brands including: American Coach, Fleetwood, Holiday Rambler, and Monaco.

Additionally, the group also owns the Beaver, National, and Safari brands.

The brands will be produced at the company’s manufacturing campus in Decatur, Indiana.

“It’s an incredibly exciting time as the premier RV brands in the world come together on a path to success,” states John Draheim, Chief Executive Officer of ARG.

Holiday Rambler has been manufacturing innovative luxury coaches and towable recreation vehicles since 1953.

Holiday Rambler has been manufacturing innovative luxury coaches and towable recreation vehicles since 1953.

“We have been working diligently since May to develop a new line-up of product for Monaco and Holiday Rambler that will reinvigorate the brands and return them to the extraordinary reputations they once held.”

Draheim added, “The new ARG organization is unbelievably energized to produce the most distinct and aspirational products this industry has known.”

Details

Allied Recreation Group (ARG)

The only recreational vehicle manufacturing company with the stability, singular focus, unmatched integrity, and revolutionary vision to be the steward of the most trusted, iconic American RV brands, proudly leading them into the next generation.

Allied Recreation Group is a collection of some of the world’s most recognized and admired RV brands. Each brand—American Coach, Fleetwood, Holiday Rambler and Monaco—remains distinct, while together the group is a celebration of the rich heritage and future promise of the greatest manufacturers in the RV industry.

Fleetwood is a leading manufacturer of Class A and Class C recreational vehicles.

Fleetwood is a leading manufacturer of Class A and Class C recreational vehicles.

Address: 1031 US 224 East, Decatur, Indiana 46733

Phone: (800) 854-1344 (toll free)

Website: alliedrecreationgroup.com

Indiana Service Center

Address: 1420 Patterson Street, Decatur, Indiana 46733

Hours: Monday-Friday, 6:00 a.m.-2:30 p.m. ET

Phone: (800) 435-7345 (toll free)

Oregon Service Center

Address: 91186 North Coburg Industrial Way, Coburg, OR 97408

Hours: Monday-Friday, 7:00 a.m.- 4:00 p.m. PT

Phone: (877) 466-6226 (toll free)

Allied Specialty Vehicles (ASV)

The origins of Monaco RV can be traced back to Junction City, Oregon, where Ray Mehaffey founded the Caribou Manufacturing Company in 1968. In just over 25 years, Caribou had designed and produced approximately 1,000 high-

The origins of Monaco RV can be traced back to Junction City, Oregon, where Ray Mehaffey founded the Caribou Manufacturing Company in 1968.

Allied Specialty Vehicles (ASV) is a $1 billion-plus manufacturer comprised of brands serving fire and emergency, recreational, and commercial vehicle markets.

Within the fire and emergency segment, ASV offers a full line of fire apparatus and ambulances. Within the recreational vehicle segment, the company produces motorized RVs under the Fleetwood brand.

Phone: (407) 681-4700

Website: alliedsv.com

Worth Pondering…

Leadership is the capacity to translate vision into reality.

—Warren G. Bennis

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