Navistar LPGA Classic will go ahead as scheduled—from September 20-23 in Prattville, Alabama—despite a shakeup in the Navistar management.
The news of shakeup in the Navistar’s upper management triggered concerns of the Ladies Professional Golf Association (LPGA) officials and players as they wondered what impact the management shakeup would have on one of the most prestigious LPGA tournaments, bettor.com reported.
Now that the company has undergone the change in senior management, the LPGA officials are keen to announce that the Navistar LPGA Classic will not be hurt, and it will be held according to its schedule.
Although players are happy to see the tournament’s schedule intact, the Navistar officials said that they will definitely be coming up with new plans regarding the sponsorship of the LPGA event for the future.
Navistar, which has been operating for years and boasts a massive presence in the market, was troubled by its engine strategy that put a drag on the company’s profitability.
Under pressure due to failure of the engine strategy, the CEO Daniel Ustian announced his immediate retirement.
Despite being hit by operational issues, the Navistar management responded quickly to the growing concerns of LPGA stars and officials, saying the tournament will remain intact.
However, the company’s officials did not tell what they plan to do about the future events of the tournament.
Steve Schrier, a spokesman for the Navistar, said the company’s officials are glad that they are going to stage another edition of the tournament and hope for the best.
“Dan Ustian’s retirement from Navistar will have no impact on our plans for this year’s Navistar LPGA Classic and we look forward to another great event in September,” Schrier said.
“We are currently re-evaluating all of our sponsorship initiatives, including our investment in the LPGA. We have developed a long-standing partnership with the LPGA and the team at (the) Robert Trent Jones (golf course) and we will provide clarity on future commitments later this year.”
The spokesman pointed out that the company wants to stick to Prattville in future as well, as most of the LPGA stars like the course.
Navistar LPGA Classic
The Navistar LPGA Classic is partnering with the Wounded Warrior Project to honor all those serving in the military. WWP’s mission is to “honor and empower wounded warriors” of the United States Armed Forces.
Robert Trent Jones Golf Trail
The Robert Trent Jones Golf Trail is a collection of championship caliber golf courses, designed by Robert Trent Jones, Sr., distributed across the state of Alabama, as part of investments by the Retirement Systems of Alabama. The Trail started with 378 holes at eight sites throughout the state, and has grown to 468 holes at eleven sites.
The concept was created and executed by Dr. David Bronner, CEO of the Retirement Systems of Alabama.
Two of the courses currently host events on the LPGA Tour: The Senator course at Capitol Hill, which hosts the Navistar LPGA Classic, and The Crossings course at Magnolia Grove, home to the Avnet LPGA Classic.
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