Heartland Introduces Sundance Travel Trailer

Riding the success of its Sundance mid-profile fifth wheel brand, Elkhart, Indiana-based Heartland Recreational Vehicles LLC extends the lineup, rolling out a full-featured, lightweight laminated travel trailer.

“The Sundance travel trailer is an extremely important product to our company’s growth plans,” said Heartland President Chris Hermon in a news release.

“With MSRP’s ranging from the low- to mid-$30,000’s, the Sundance trailer fits into that sweet spot of the marketplace while targeting the extremely popular half-ton pickup market.”

Applying the same formula that pushed Sundance to the No. 7 spot among all fifth-wheel brands in June, Heartland brings the Sundance travel trailer to market sharply priced and featuring several “industry firsts” for the high-volume segment, said Hermon.

“We performed a lot of research on how we could bring more value at this price point,” he explained.

“During our product design process we came up with several innovative and interesting ideas. Many times you have to step back and challenge yourself to think differently.”

Heartland will debut two 31-foot models at the September 18 to 21 Elkhart County RV Open House—a double-slide bunkhouse and rear entertainment floor plan—that will be equipped with hydraulic slide outs and four-point hydraulic leveling jacks.

General Manager Jim Hickey noted, “Customers have to step up to a fifth-wheel to get hydraulics. These are features that are really going to distinguish Sundance in the lightweight laminated trailer market.”

Heartland RV Sundance travel trailer

Also included as standard are high-gloss fiberglass sidewalls, LG True solid-surface countertops, painted fiberglass caps, aluminum wheels, and electric awnings, Hermon noted.

“This travel trailer looks awesome inside and out. People are going to be talking a lot about the Sundance brand.”

Hermon said that more models are planned for the Sundance travel trailer line, all designed to eliminate overlap and intelligently segment the market.

“We continue to find that dealers don’t want a lot of floor plans,” he said.

“What they want are proven layouts they can stock deeply and turn quickly. That is exactly what the Sundance travel trailer is all about.”

Heartland will be showing product as part of the Thor Industries display area at the RV/MH Hall of Fame.


Heartland Recreational Vehicles, LLC

Heartland Recreational Vehicles is a leading manufacturer of towable recreational vehicles in the U.S. The Company markets over 16 brands of fifth wheel trailers, travel trailers, and toy haulers including Landmark, Big Horn, Big Country, Elk Ridge, Sundance, Greystone, North Trail, Prowler, Cyclone, Road Warrior, Wilderness, Torque, and Trail Runner.

Heartland is number three in market share in fifth wheels and closing in on being among the top five towable manufacturers of fifth wheels and travel trailers combined.

Heartland’s towable RVs are sold through an independent network of dealers throughout the United States and Canada.

The Company has over 900 employees.

Heartland factory tours are conducted Tuesday, Wednesday, and Thursday at 3:00 p.m.

Heartland Recreational Vehicles, LLC is a division of Thor Industries Inc.

Address: 1001 All-Pro Drive, Elkhart, Indiana 46514

Phone: (574) 262-5992 or (888) 262-5992 (toll free)

Website: heartlandrvs.com

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