An RV dealer or manufacturer without a strong presence on the Internet is probably jeopardizing sales according to a June survey by RVtravel.com.
Of the nearly 1,400 RVers who responded, approximately 68 percent said that researching an RV and finding it on the Internet was important or very important in their buying process. Only 21 percent reported they did not use the Internet at all when purchasing their current recreational vehicle.
“Our readership is an Internet savvy group,” said RVtravel.com editor Chuck Woodbury in a news release.
“So it’s no surprise they would be inclined to use the Web to research a purchase more than others. Still, the fact that nearly 70 percent of them relied on the web to at least some degree is highly significant. I’m sure the percentage will grow in the years ahead. Any RV dealer or manufacturer who does not have a strong web presence is probably losing sales.”
RVtravel.com has published a weekly survey of its more than 240,000 monthly readers for nine years. Reading the questions and responses presents a treasure trove of marketing insights into RVer behavior and buying habits.
Responses from past survey results include the following:
Compared to three years ago, how much of your use of the internet is on a mobile device rather than a computer?
With 1,173 responses recorded, 20.38% spend much more time using a mobile device, 19.86% use a mobile device more, 40.07% use a mobile device about the same as three years ago, and 19.69% use a mobile device less. Several respondents commented that they do not have a mobile device.
When planning where to camp, how often do you rely on a printed directory over digital media (GPS, Internet, Smart Phone, etc.)?
With 1,888 responses recorded, 18.70% rely all or mostly on a printed directory, 19.65% rely mostly on a printed directory but also digital media, 17.69% rely on both equally, 19.49% rely mostly on digital media but also a printed directory, 23.15% rely mostly or always on digital media; 1.32% responded other. Selected comments follow:
- I just drive and follow the signs. We boondock a lot. I followed rules for too many years, now I just follow my nose.
- I look it up in the trailer life directory then look it up on line.
- I use all methods mentioned including a wet finger in the air. But all of my planning goes out the driver’s window when I see a interesting sign or sight, or ad flyer while filling up at stops.
Complete survey results can be viewed at rvtravel.com.
USA Today has come out with a new survey—apparently; three out of every four people make up 75 percent of the population.