Thor Motor Coach Ranks No. 1 in Motorhome Sales

Elkhart, Indiana-based Thor Motor Coach’s Class C and Class A Gas motorhomes captured the number one position in retails sales, according to Statistical Surveys Inc.

The company’s Class C motorhomes captured the number one market position in 2011 and accounted for nearly 24 percent of all Class C sales.

These results showed Thor Motor Coach’s Class C brands grew fastest amongst the top manufacturers with a 17.5 percent increase, the company noted in a news release.

In addition, Thor Motor Coach’s Class A Gas motorhome brands led the market in 2011, capturing 23.7% of all gas powered Class A sales.

The company attributed its success to a talented dealer network. The partnerships formed between Thor Motor Coach and its dealers solidify the foundation to develop innovative products with superior value.

“Reines RV and Thor Motor Coach have been partners for over 12 years. Finding the right motorhome manufacturer was an important factor for our long term success as an RV dealership. Thor Motor Coach’s products have always been known as “the best value” with a solid reputation for standing behind their motorhomes”, said Lindsey Reines, owner Reines RV in Manassa, Virginia.

Consumer focused programs such as “Gold Star Inspections” and “Concierge Connection” emphasize a commitment to quality driven products. These industry unique programs create unyielding partnerships with dealers and retail customers.

2012 Challenger 37DT interior (Credit:

“You cannot be the top single brand retailer of motorhomes without partnering with great dealers. These alliances are essential, allowing us to provide our customers a superior ownership experience”, emphasized Jeff Kime, President of Thor Motor Coach.

In an earlier story, we reported that Red Bay, Alabama-based Tiffin Motorhomes, Inc. finished 2011 as America’s No. 1 manufacturer of Class A motorhomes.


Thor Motor Coach
Thor Motor Coach was formed when Damon Motor Coach and Four Winds International strategically merged in late 2010. For over 23 years Damon and Four Winds have been building many of the most recognized brands of motorhomes.

Thor Motor Coach manufactures Class A Front Engine Diesel motorhomes (Serrano and Avanti), Class A Diesel Pusher motorhomes (Astoria and Tuscany), Class A Gas motorhomes (A.C.E., Hurricane, Daybreak, Windsport, Challenger, and Outlaw), and Class C motorhomes (Four Winds, Chateau, Siesta, Siesta Sprinter, Citation, and Citation Sprinter)

Thor Motor Coach is a subsidiary of Thor Industries, Inc., Jackson Center, Ohio, the world’s largest manufacturer of recreational vehicles.

Factory Tours

2012 Tuscany 45LT dash (Credit:

Thor Motor Coach conducts factory tours Monday through Thursdays at 3:00 p.m. EST; no appointment is necessary. For more information about tours, call (574) 584-3655.

Address: 701 County Road 15, Elkhart, Indiana 46516

Phone: (800) 860-5658


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Worth Pondering…

I choose to live by Choice, not by chance; to make Changes, not excuses.
To be motivated, not manipulated; to be useful, not compete.
I choose self-esteem, not self-pity.
I choose to listen to my inner voice, not the random opinions of others.

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