This season’s travel-themed campaign provides customers with insider tips on what to wear, who to know, and where to go. Airstream will be featured throughout Bloomingdale’s three catalogues (Men’s, Women’s, and Home) and with signage in their stores. Additionally, Bloomingdale’s will host several lifestyle events coast to coast where Airstream’s top dealers will exhibit their best-selling travel trailers and touring coaches.
An Airstream International travel trailer is scheduled to be on the cover of Bloomingdale’s September Home catalog, and in doing so will reach more than 700,000 of Bloomingdale’s upscale customers. Additionally, Airstream will be prominently featured in-store with specially designed graphics and videos. Coupled with an e-mail campaign, this promotion is expected to generate an estimated 3 million incremental impressions for the nearly 80-year old RV brand.
“This is a great opportunity to bring two design-centric brands together. Bloomingdale’s is obviously at the forefront of great style and we’ve been a modern classic since 1931,” said Bob Wheeler, president and CEO of Airstream. “Additionally, we’re able introduce a whole new segment of influential and design-savvy consumers to a brand, and a lifestyle, that is certainly within their reach.”
Bloomingdale’s is also conducting a consumer sweepstakes with a grand prize being a 2010 16-foot Sport—Airstream’s premium compact travel trailer. Customers can participate in the sweepstakes by visiting Bloomingdale’s’ website: www.Bloomingdales.com/hotsweeps.
Bloomingdale’s is America’s only nationwide, full-line, upscale department store and a division of Macy’s Inc. It was founded in 1872 and currently operates 41 stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Georgia, Florida, Nevada, and California. In addition, in 2010 Bloomingdale’s opened its first international location in Dubai and will open four U.S. outlet stores.
Your travel life has the essence of a dream.
It is something outside the normal, yet you are in it.
It is peopled with characters you have never seen before and in all probability will never see again.
It brings occasional homesickness, and loneliness, and pangs of longing.
But you are like the Vikings or the master mariners of the Elizabethan age, who have gone into a world of adventure, and home is not home until you return.
—Agatha Christie, British mystery writer