Heartland RV Redesignes Bighorn Brand

Elkhart, Indiana-based Heartland RV recently announced that its Bighorn line has gone through a complete redesign for 2019 to appeal to a much younger, full-time, and extended stay buyer.

“The demographics have changed for luxury fifth-wheels and once again Bighorn is positioned to be the industry leader,” said Bighorn General Manager Tom Montague, in a company news release.

Bighorn fifth wheel exterior (Source: Heartland RV)

Bighorn fifth wheel exterior (Source: Heartland RV)

“We reshaped the entire line to appeal to a younger demographic that is fast becoming a very important sector in the fifth-wheel marketplace.”

Heartland rolled out five new Bighorn floor plans for the 2019 model year and showcased three new Traveler models during the Elkhart RV Open House sporting completely new interior and exterior schemes along with a wide selection of features that target tech-savvy RVers.

Bighorn fifth wheel interior (Source: Heartland RV)

Bighorn fifth wheel interior (Source: Heartland RV)

“The Bighorn brand is Heartland’s leading luxury fifth-wheel brand,” noted Coley Brady, vice president of sales and marketing for the Thor Industries Inc. subsidiary.

“Our team raised the bar and our dealers responded to the upgrades and advances in technology.”

Bighorn has a reputation of having RV designs that inspire, construction that endures, and value that is always affordable, according to its website. Heartland leads the way with innovations.

Bighorn fifth wheel interior (Source: Heartland RV)

Bighorn fifth wheel interior (Source: Heartland RV)

Bighorn by Heartland introduced the industry to innovations such as the Universal Docking Center, 88 Degree Turning Radius front cap designs, laminated floors, and sidewalls, drop frame Texas Size basement storage and hydraulic landing gear.

Bighorn combines all of these industry firsts with the most luxurious interiors producing one of the most sought after luxury fifth wheels available today.

2019 Bighorn fifth wheels are available in eight models with external lengths varying from 36 feet 5 inches to 42 feet 3 inches and dry weights from 12,185 pounds to 14, 335 pounds,

Bighorn Traveler fifth wheel exterior (Source: Heartland RV)

Bighorn Traveler fifth wheel exterior (Source: Heartland RV)

Bighorn Traveler takes the essence of Heartland RV’s best-selling fifth wheel, Bighorn, and put them in a full-timers RV at an even more competitive price point, the company’s website reports.

Bighorn Traveler offers spacious floor plans, tons of storage, and residential styling. If you’re starting out on a full-time RV adventure, look no further than Bighorn Traveler.

2019 Bighorn Traveler fifth wheels are available in seven floor plans with external lengths ranging from 35 feet 9 inches to 42 feet 7 inches and dry weights ranging from 11,925 pounds to 14,375 pounds.

Bighorn Traveler fifth wheel interior (Source: Heartland RV)

Bighorn Traveler fifth wheel interior (Source: Heartland RV)

Montague reported that the new 3925MLP Bighorn Traveler led Heartland’s record-setting sales on the first day of Open House, which annually draws thousands of dealers to Elkhart.

The model is an industry-first floor plan that offers a full walk-in pantry and laundry room off the kitchen equipped with full washer and dryer hook-ups and a versatile laundry tub with hot and cold water.

“The Bighorn fifth-wheel has established tremendous brand loyalty with RVers over the years,” stated Heartland President Chris Hermon.

“They recognize that Bighorn is a brand that has always separated itself from the pack with features that set new directions in the industry.

Bighorn Traveler fifth wheel interior (Source: Heartland RV)

Bighorn Traveler fifth wheel interior (Source: Heartland RV)

“Our 2019 line is no exception. Tom and his team identified the demands from those younger RVers that require all the technology upgrades that fit their lifestyle.

We responded with a fifth-wheel that truly hones in on what’s important to that demographic.

Worth Pondering…

Control your destiny or somebody else will.

—Jack Welsh

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