Marking a 15-year history of innovation in the luxury fifth-wheel sector, Elkhart, Indiana-based Heartland Recreational Vehicles LLC’s flagship Landmark 365 continues to stay in step with consumer demand with six 2019 floor plans rolling out at the September Elkhart County RV Open House.
“The Landmark was the brand that introduced Heartland to the RV industry when the company launched in 2004,” said Chris Hermon, Heartland’s president.
“It’s a true flagship fifth-wheel and has developed a high level of brand recognition with luxury fifth-wheel buyers while also drawing in new customers with unique features and continual innovation.”
General Manager Andy Wesdorp reported that the Landmark experienced a record shipment month in July while posting a year-over-year 46 percent gain during parent company Thor Industries fiscal fourth quarter, ended July 31.
“I believe that a key reason behind Landmark’s success is that there is absolutely no overlap in the six floor plans,” Wesdorp stated in a company news release.
“We want to offer dealers something for nearly everyone with distinctive features that target all segments in that high-end demographic. The end result is we hope that dealers retail sell all six models.”
New introductions at the Open House are led by the Concord, offering a four-slide rear kitchen floor plan.
Key features include:
- Comfortable seating for seven with an extra-long sofa slide-out
- Fully equipped kitchen with a 21 cubic-foot fridge and copious counter space
- Dishwasher prep
- Seventeen windows throughout the interior creating space and natural light
- A bedroom with a walk-in closet, backlit headboard, 22-inch deep dresser, and power lift bed
Heartland will also introduce the Rainier, Landmark’s shortest coach with an exterior length of 37-and-a-half feet.
“There is more demand today for shorter models,” said Joel Eberlein, senior general manager.
“Consumers want the flexibility to get in and out of state parks or not be limited by available spaces at campgrounds. However, they don’t want to sacrifice features and amenities. The Rainier model is perfect for that customer.”
“The model change Landmark has contrasting colors throughout with dark cabinetry and light flooring that emulates residential interiors,” said Wesdorp.
“Our design team put together some dynamic interior concepts for this ‘whole house’ model change that we can’t wait for dealers and customers to see.”
“The 2019 lineup has 20-plus standard features that are exclusive to Landmark,” noted Coley Brady, Vice President of Sales and Marketing for Heartland.
“Our team really understands the luxury buyer and was able to lock in on the essentials that customers and dealers are looking for.”
In addition to the Landmark 365, Heartland RV offers nine fifth-wheel product lines including Bighorn, Bighorn Traveler, Big Country, Elkridge, Elkridge Xtreme Lite, Gateway, Pioneer, Sundance S5, and Sundance S7.
Heartland RV also offers 10 travel trailer brands and six toy hauler product lines.
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