Elkhart, Indiana-based Heartland Recreational Vehicles LLC continues to introduce new models in the growing luxury fifth-wheel market.
The new Big Country 3965DSS features the industry’s first six-slide model in the rear-den floor plan, according to a company news release.
The 3965DDS utilizes Heartland’s slide-in-a-slide technology in the upper bedroom while creating a homelike environment with four additional slide rooms in the main living and kitchen areas.
“The 3965DSS is exactly what retail customers are looking for today, innovative ways to maximize space, with open concepts and true functionality,” said Joel Eberlein, senior general manager.
Big Country originally unveiled the slide-in-a-slide feature at last year’s Louisville Show with the debut of the 3560SS.
“Since its introduction seven months ago, the 3560SS has been a strong seller for Heartland,” Eberlein said.
“The slide-in-a-slide has really been a game changer. It opens up the bedroom and customers love the additional floor space, making it easy to actually change clothes and move around without bumping into one another.”
The two slide-in-a-slide models also feature a second fireplace and a 40-inch television in the bedroom creating a residential master suite feel.
The new 3965DSS is equipped with two adjacent slides in the kitchen and in the main living area. The large kitchen island has a significant amount of countertop and drawers while a large pantry adds to the storage space. The living room area is set off by an upscale hardwood accent attached to the ceiling that visually separates the space without taking away from the spaciousness of the interior.
“This new Big Country floor plan is exactly the type of models we want to bring to market, innovative but still meeting the layout and amenities customers want,” said Coley Brady, vice president of sales and marketing for Heartland, a subsidiary of Thor Industries Inc.
“Dealers today are not looking for niche floor plans that might only appeal to a small segment of people. They want units that are new and grab the attention of the wide majority of its customer base.”
Eberlein reported that the 3965DSS is currently being shipped to dealers’ lots and will also be on display at America’s Largest RV Show in Hershey, Pennsylvania, September 14-18; the Southwest RV Super Show in Dallas, Texas, September 15-18; and the Elkhart County RV Open House, September 19-21.
“We have a saying for Big Country, ‘where value meets luxury,’” said Eberlein.
“No other model on the market offers so many standards at this price point, including G-Rated tires, four shocks for superior suspensions, Whisper Quiet A/C, solid hardwood throughout, and laminated roof and floor construction.”
Heartland Recreational Vehicles, LLC
Heartland Recreational Vehicles is a leading manufacturer of towable recreational vehicles in the U.S. The Company markets over 16 brands of fifth wheel trailers, travel trailers, and toy haulers including Landmark, Big Horn, Big Country, Gateway, Silverado, ElkRidge, Sundance, North Trail, Prowler, Cyclone, Road Warrior, Wilderness, Trail Runner, Fairfield, Resort, and Oakmont.
Heartland is number three in market share in fifth wheels and closing in on being among the top five towable manufacturers of fifth wheels and travel trailers combined.
Heartland’s towable RVs are sold through an independent network of dealers throughout the United States and Canada.
Heartland Recreational Vehicles, LLC is a division of Thor Industries Inc.
Address: 1001 All-Pro Drive, Elkhart, Indiana 46514
Phone: (574) 262-5992 or (888) 262-5992 (toll free)
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