Heartland Introduces Wilderness Bunkhouse Model

Marking a successful first year in the growing lightweight laminated market, Elkhart, Indiana-based Heartland Recreational Vehicles LLC introduces a new bunkhouse floor plan in its Wilderness travel trailer brand.

The model includes an eye-catching Elite Edition exterior package that creates the look of a full-body painted coach.

“Heartland was determined to hit a certain price point with the Elite package,” said Heartland President Chris Hermon, in a news release.

“This package has only been offered at price points thousands of dollars more than the Wilderness. Our dealer body will be thrilled not only with the aggressive pricing, but also the weight of the new Wilderness.”

Mike Creech, general manager, reported the all-aluminum Wilderness had successfully gained market share over the past year as consumers and dealers, recognized the brand as a “true value piece” in the high-volume trailer segment.

“When Heartland brought the Wilderness to market at last year’s Open House, there were three things that really set it apart,” Creech said.

“Like all Heartland products, the line was aggressively priced. We also knew that the top-selling units were extremely lightweight, so our design team did a great job of cutting weight without sacrificing quality. But I think the feature that really grabbed people was the 7-foot crowned interior ceiling height. That has been a game-changer.”

The Elite Edition adds a finished look to the exterior, featuring all-tan fiberglass walls, accented by new graphics and black trimmings, according to Creech.

2013 Heartland Wilderness

“It’s pretty dramatic. We’ll be showcasing the Elite package at the Open House, and are anticipating very strong dealer response.”

With the debut of the “mainstream bunkhouse” model, the Wilderness line now sports 12 floor plans, ranging in length from 21 to 35 feet with dry weights running from 4,000 to 6,500 pounds.

“One of the set-apart features with the new bunkhouse model is that it has a deep, 36-inch slide out that really opens up the floor plan,” Creech said.

Other amenities across the entire line include upgraded interior décors, vinyl flooring, and accent wallboards in the bedroom and slide room areas.

“Instead of just being plain, the wallboards are a richer, darker color,” Creech said.

“It really adds a residential touch.”

The manufacturer’s suggested retail price for the Wilderness line ranges from $19,000 to $28,000.

Heartland RV will be showing the new 2013 bunkhouse model at the Elkhart RV Open House as part of Thor Industries Inc.’s display area at the RV/MH Hall of Fame, September 18 to 21.

Details

Heartland Recreational Vehicles, LLC

Heartland Recreational Vehicles is a leading manufacturer of towable recreational vehicles in the U.S.

The Company markets over 16 brands of fifth wheel trailers, travel trailers, and toy haulers including Landmark, Big Horn, Big Country, Elk Ridge, Sundance, Greystone, North Trail, Prowler, Cyclone, Road Warrior, Wilderness, Torque, and Trail Runner.

Heartland is number three in market share in fifth wheels and closing in on being among the top five towable manufacturers of fifth wheels and travel trailers combined.

Heartland’s towable RVs are sold through an independent network of dealers throughout the United States and Canada.

The Company has over 900 employees.

Heartland factory tours are conducted Tuesday, Wednesday, and Thursday at 3:00 p.m.

Heartland Recreational Vehicles, LLC is a division of Thor Industries Inc.

Address: 1001 All-Pro Drive, Elkhart, Indiana 46514

Phone: (574) 262-5992 or (888) 262-5992 (toll free)

Website: heartlandrvs.com

Worth Pondering…

The soul of a man, given time, can put some revealing marks upon his face. The soul of a people invariably makes an indelible imprint upon their land.

—William O. Douglas

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