Winnebago/Itasca Dealers Honored for Excellence

Forest City, Iowa-based Winnebago Industries, Inc., recently announced its Circle of Excellence dealerships for 2011.

Winnebago Industries Inc., manufacturer of Winnebago and Itasca brand motorhomes, established the industry’s first dealer excellence program in 1986 in order to recognize select dealers for excellence in customer satisfaction.

This year, 116 dealers were honored with the Circle of Excellence award in recognition of their excellence in customer satisfaction as it relates to the customers’ sales and service experience with the dealer.

“Winnebago Industries is pleased to recognize the 116 outstanding dealers that earned this year’s Circle of Excellence award,” said Roger Martin, Winnebago Industries vice president of sales and marketing. “These dealerships have proven their commitment to their customers by providing the total RV experience—knowledgeable sales personnel, qualified service technicians, and quality warranty and after-market service support. That commitment to providing excellent customer service is what separates these dealers from the rest—and is why they are deserving of this award.”

Circle of Excellence scoring is determined by rating dealers in four categories:

  • A Purchase and Delivery Satisfaction Study which is direct customer feedback after the purchase of a motor home
  • A Customer Satisfaction Study which surveys customers six months after their purchase
  • A Sales and Marketing Assessment that evaluates a dealership’s sales, market share, stocking levels, and participation in product training and the Winnebago Itasca Travelers Club (WIT)

With 12 distinct motor home lines and dozens of floorplans to choose from, there is a Winnebago motor home that is right for you. (Credit: Camping World)

A Service/Parts Assessment that evaluates a dealership’s warranty/parts inventory, service training, and certified technicians, and traveling customer care.

Dealerships earning the coveted Circle of Excellence status receive an award featuring three concentric circles that symbolize the interconnected relationship between the customer, dealer, and Winnebago Industries.

Since its inception 26 years ago, four dealerships have achieved Circle of Excellence status each year the award has been presented.  They are (with the Winnebago Industries’ brands the dealership represents listed in parenthesis):

  • Altman’s Winnebago, Carson, California (Winnebago)
  • Lazy Days, Seffner, Florida (Winnebago/Itasca)
  • McClain’s RV Superstore OKC West, Oklahoma City, Oklahoma (Winnebago/Itasca)
  • PleasureLand, Inc., St. Cloud, Minnesota (Winnebago/Itasca)

The 2011 Circle of Excellence dealerships include (* Denotes first-time winner):


  • Suncoast RV, Inc., Calera (Winnebago)*


  • Great Alaskan Holidays, Anchorage (Winnebago/Itasca)


  • Carefree Coach & RV, Ltd., Edmonton (Itasca)*
  • Fraserway RV Limited Partnership, Airdrie (Itasca)*
  • Woody’s RV World, Red Deer (Winnebago)


  • Affinity RV Service, Sales & Rentals, Prescott (Winnebago)
  • La Mesa RV, Mesa (Winnebago/Itasca)
  • La Mesa RV Center, Tucson (Winnebago/Itasca)

British Columbia

  • Fraserway RV Limited Partnership, Abbotsford (Winnebago)
  • Okanagan Travel Land, Summerland (Winnebago)
  • Voyager RV Centre Ltd., Winfield (Itasca)


  • Altman’s Winnebago, Carson, California (Winnebago)
  • La Mesa RV, San Diego (Winnebago/Itasca)
  • Pan Pacific RV Centers, French Camp (Winnebago)
  • R. E. Barber Recreation Vehicles, Inc., Ventura (Winnebago)
  • Village RV, Roseville (Itasca)


  • Camping World RV SuperCenter, Fountain (Winnebago)
  • K & C RV Centers, LLC, Longmont (Winnebago)
  • Transwest Truck Trailer RV, Frederick (Itasca)*


  • Crowley RV Center, Bristol (Winnebago)


  • Parkview RV Supercenter, Smyrna (Winnebago)


  • Camping World of Fort Myers, Ft. Myers (Winnebago)*
  • Carpenter’s Campers, Inc., Pensacola (Winnebago)
  • Harberson RV-Pasco, LLC, Holiday (Winnebago/Itasca)
  • Lazy Days, Seffner, Florida (Winnebago/Itasca)
  • La Mesa RV Center, Inc., Sanford (Itasca)
  • R.V. World of Nokomis, Nokomis (Winnebago)
  • Suncoast RV, Cocoa (Winnebago)
  • Suncoast RV, Ocala (Winnebago/Itasca)
  • Suncoast RV, Winter Garden (Winnebago)


  • Camping World RV Sales, Pooler (Winnebago)
  • John Bleakley RV Center, Douglasville (Winnebago)


  • Barrington Motor Sales, Bartlett (Itasca)
  • Camping World of Chicago, Island Lake (Winnebago)
  • Winnebago Motor Homes, Rockford (Winnebago/Itasca)


  • Ben Davis Chevrolet, Oldsmobile, Buick & Pontiac, Inc., Auburn (Winnebago)
  • Camp-Land, Burns Harbor (Winnebago)


  • Lichtsinn Motors, Forest City (Winnebago/Itasca)
  • US Adventure RV, Davenport (Winnebago/Itasca)


  • Olathe Ford RV Center, Gardner (Itasca)


  • Miller’s RV Center, Baton Rouge (Winnebago)


  • Beckley’s Camping Center, Thurmont (Winnebago)


  • Diamond R.V. Centre, Inc., Hatfield (Winnebago)


  • General RV Center, Mt. Clemens (Winnebago/Itasca)
  • General RV Center, Wayland (Winnebago/Itasca)
  • General RV Center, Wixom (Winnebago/Itasca)


  • Brambilla’s, Inc., Shakopee (Itasca)
  • Bullyan RV, Duluth (Winnebago)
  • Pleasureland RV Center – North Metro, Ramsey (Winnebago)
  • PleasureLand, Inc., St. Cloud, Minnesota (Winnebago/Itasca)


  • American RV Centers, Inc., Olive Branch (Winnebago)
  • Johnny Bishop RV, Columbus (Winnebago)
  • Reliable RV Center, Biloxi (Winnebago)


  • Midwest RV Center, LLC, St. Louis (Winnebago)*
  • Reliable RV, Springfield (Itasca)


  • McCollum Modern R.V.’s, Inc., Great Falls (Winnebago)
  • Pierce RV’s, Billings (Winnebago)


  • Leach Camper Sales of Lincoln, Inc., Lincoln (Itasca)


  • Findlay RV, Las Vegas (Winnebago)
  • Michael Hohl RV Center, Carson City (Winnebago)

New Hampshire

  • Hill’s RVs, Center Conway (Winnebago)

New Jersey

  • Colonial Itasca, Lakewood (Itasca)
  • Escape RV, Branchville (Winnebago)
  • Meyer’s RV Centers, LLC, Lakewood (Winnebago)*

New Mexico

  • Chisolm Trail RV, Albuquerque (Itasca)
  • Rocky Mountain RV World, Albuquerque (Winnebago)

New York

  • Camping World RV Sales of Syracuse, Syracuse (Itasca)

North Carolina

  • Bill Plemmons RV World, Raleigh (Winnebago)
  • Bill Plemmons RV World, Rural Hall (Winnebago)
  • Tom Johnson Camping Center, Marion (Winnebago)


  • Colerain RV, Cincinnati (Winnebago)
  • Dave Arbogast RV and Boat Depot, Troy (Winnebago)
  • Lewis Auto Sales, Inc., Dayton (Itasca)
  • Town and Country RV Center, Inc., Clyde (Winnebago)


  • Dean’s RV Superstore, Inc., Tulsa (Winnebago)
  • McClain’s RV Superstore OKC West, Oklahoma City, Oklahoma (Winnebago/Itasca)


  • Forest City Motor Homes, Ltd., Thorndale (Itasca)
  • Leisure Mart and RV Canada Corporation, Ottawa (Winnebago)*


  • All Seasons RV & Marine, Bend (Winnebago)
  • Camping World RV Sales, Portland (Winnebago/Itasca)
  • Guaranty RV Centers, Junction City (Itasca)
  • Olinger Travel Homes, Hillsboro (Winnebago/Itasca)
  • The RV Corral, Eugene (Winnebago)
  • Triple A RV Center, Inc., Medford (Winnebago)


  • Fretz RV, Souderton (Winnebago)*
  • Grumbine’s RV, Harrisburg (Itasca)*
  • Harold’s RV Center, Inc., Bath (Itasca)
  • Joe’s Marine, Inc., Sayre (Winnebago)
  • Media Camping Center, Inc., Fairless Hills (Winnebago)
  • Ray Wakley, Inc., North East (Winnebago)
  • Tom Schaeffer’s RV Super Store, Shoemakersville (Winnebago)


  • VR St-Cyr, St-Mathieu de Beloeil (Winnebago)
  • VR Daniel Emond, St-Nicolas (Itasca)

Rhode Island

  • Arlington RV Supercenter, East Greenwich (Winnebago)
  • Flagg RV Rhode Island, North Smithfield (Itasca)

South Carolina

  • Camper Country, Myrtle Beach (Winnebago)


  • Buddy Gregg Motor Homes, Knoxville (Itasca)*
  • Shipp’s RV Centers, LLC, Chattanooga (Winnebago)*


  • Crestview RV Center, Buda (Winnebago)
  • Billy Sims Trailer Town, Lubbock, Lubbock (Winnebago)
  • Holiday World of Houston, LP, League City (Winnebago)
  • Jack Sisemore Traveland, Amarillo (Winnebago)
  • McClain’s RV Rockwall, Inc., Rockwall (Winnebago)
  • McClain’s RV Superstore, Lake Dallas (Winnebago)
  • Ronnie Bock’s Kerrville RV, Kerrville (Winnebago)*
  • Shady Pines RV Center, Inc., Texarkana (Winnebago)


  • Motor Sportsland, Salt Lake City (Winnebago)


  • McGeorge’s Rolling Hills RV, Ashland (Winnebago)
  • Reines RV Center, Inc., Manassas (Winnebago)
  • Safford RV, Thornburg (Itasca)


  • Poulsbo RV, Kent (Winnebago)
  • R ‘N’ R RV Center, Liberty Lake (Winnebago/Itasca)
  • Roy Robinson Motorhomes, Marysville (Winnebago/Itasca)
  • Russ Dean Family RV, Pasco (Winnebago)


  • Horn’s Sales & Service, Sheboygan (Winnebago/Itasca)
  • King’s Campers, Wausau (Winnebago)

For more information, visit the Winnebago website.

Worth Pondering…
You don’t pay the price for success. You pay the price for failure.

—Zig Ziglar

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