Is RV Industry Consolidation Healthy For The Consumer?

And we arrived safely again. Pictured above 7 Feathers Casino RV Resort at Canyonville, Oregon. © Rex Vogel, all rights reserved

Thor Industries, the world’s largest RV maker, recently purchased Jayco for $576 million. This announcement sent shockwaves throughout the recreational vehicle industry. The move puts nearly 50 percent (47.1, to be precise) of the North American RV market in the hands of one company, according to Statistical Surveys, Inc., the leading provider of market data […]

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Thor Acquires Jayco

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Two of Elkhart County’s largest employers are merging in a deal that will shake up the entire recreational vehicle industry. Elkhart, Indiana-based Thor Industries, Inc. announced the acquisition of Middlebury, Indiana-based Jayco, Corp. for approximately $576 million in cash. This transaction represents a unique and significant opportunity to enhance the growth of Thor and advance the Company’s strategic focus on growing […]

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Heartland RV Report Strong Bighorn Sales

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Offering consumers an expanded model lineup enhanced by a host of luxury features, Elkhart, Indiana-based Heartland Recreational Vehicles LLC’s full-profile Bighorn fifth-wheel line is enjoying strong sales and incremental market share gains coming out of the early show season, a release from the company stated. According to Grand Rapids, Michigan-based Statistical Surveys Inc., Bighorn market […]

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Keystone Cougar No. 1 Selling Fifth Wheel in 2015

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Goshen, Indiana-based Keystone RV company’s Cougar line has once again earned the title of No. 1 selling fifth wheel of 2015, according to Statistical Surveys, Inc, of Grand Rapids, Michigan. Cougar has been the No. 1 retailing fifth wheel across all price categories four years in a row, and the No. 1 selling mid-profile fifth wheel for 15 consecutive years. […]

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2016 Pendleton National Park Foundation Airstream Travel Trailer Introduced

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Airstream recently introduced its next great adventure: its first partnership with iconic lifestyle brand, Pendleton Woolen Mills to create the Limited Edition 2016 Pendleton National Park Foundation Airstream Travel Trailer. Inspired by a mutual love for the great outdoors and made in the USA craftsmanship, these two  American brands have joined together to pay tribute to the nation’s parks, according to a […]

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Thor Motor Coach Introduces Two New RUV Brands

Elkhart, Indiana-based Thor Motor Coach recently introduced the newest RUVs (Recreational Utility Vehicles) with the unveiling of the Gemini and Compass brands of motorhomes. These new additions provide even more horsepower to the RUV segment, which currently includes the Axis and Vegas brands. RUVs are a new line of motorhomes, which take the size of […]

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Thor Motor Coach Introduces 2016 Diesel Models

Elkhart, Indiana-based Thor Motor Coach introduced its 2016 model year diesel line-up. Thor Motor Coach redesigned the Tuscany from the ground up starting with a new basement structure and hydraulic slideout rooms greatly increasing the exterior storage, according to a company news release, noting that five new full-body paint packages complete the Tuscany’s exterior transformation. […]

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Cruiser RV Introduces 2016 Towable RVs

Howe, Indiana-based Cruiser RV recently introduced its all-new 2016 lineup of towable RVs. Responding to heightened demand in the laminated travel trailer market, Cruiser RV has repositioned and expanded its lineup of towables to target this growing segment of the marketplace. “The laminated trailer sector has seen a significant spike in sales over the last […]

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Dutchmen Introduces 2016 Kodiak Ultimate Series

Goshen, Indiana-based Dutchmen Manufacturing introduced the 2016 Kodiak Ultimate Series, the brand’s best effort yet at reflecting the current trends of the housing industry. “Understanding the market and addressing the feedback we receive from our dealer network and retail customers is what we do best,” commented General Manager Aaron Young, in a company news release. […]

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