Airstream Takes Land Yacht Design Concept to Production

For 82 years Airstream has produced the world’s most iconic and design-savvy travel trailers, and will announce tomorrow the move into production of its range-topping Land Yacht travel trailer.

The interior of an Airstream Land Yacht concept.
The interior of an Airstream Land Yacht concept.

First introduced as a concept in November 2012, the Land Yacht is the product of an international collaboration between Airstream, Tecnoform S.p.A., maker of fine cabinetry and the design of studio of Officinia Italana Design.

Designed in partnership with Mauro Micheli, the Long time designer for Riva Yachts, the resulting interior is truly yacht-like and incorporates elements from the world’s finest luxury watercraft.

Upon boarding the Airstream Land Yacht, you are struck by the unit’s premier design elements such as boat-deck flooring, LED panel lighting elements, Corian solid surfaces, and plush Italian fabrics that create a sleek and sophisticated look in the cabin. Other notable features of the 28-foot Airstream Land Yacht include:

  • Sleeping room for up to five people, including a bedroom in the front, a bathroom amidships, and a rear social space, which includes a gallery that can be hidden when not in use
  • Power bed lifts that reveals access to hidden storage
  • A power patio awning and powered table pedestal for convenience
  • A quiet ducted air system provides powerful air conditioning to meet internal climate preferences of the user

“Our dealers have long asked for a premium ‘halo’ product for certain discerning clients,” said Airstream CEO and President Bob Wheeler.

Land Yacht front lounge.
Land Yacht front lounge.

“In those same discussions they would often reference yachting and marine design, which were both passions of Airstream founder Wally Byam. The Land Yacht touches on these elements while opening up Airstream to new audiences who have been waiting for such a unique interior specification with a refined design and floor plan.”

Wally Byam’s love for boats drove him to create a parallel experience for adventure travel on land through his legendary Airstream travel trailers. Airstream’s early models had names including Clipper, Liner, Wee Wind, and the Flying Cloud.

In Byam’s later years, he designed and commissioned a custom sailing yacht called the Caravan, and while he did see the finished product, he never had the chance to pilot the ship around the world as planned.

“We believe the Land Yacht provides the brand with a chance to reach beyond the traditional RV channels, and attract a buyer that may have other uses in mind, like a studio, office, or lounge,” said Wheeler.

Airstream’s Land Yacht concept, the subject of a Vogel Talks RV article in March, was first shown in November 2012.

Airstream has produced Land Yachts in the past, including self-propelled motorhomes.

At the time, Airstream said the company hadn’t made a decision to build the 28-foot Land Yacht.

Airstream says Land Yacht production will commence in July due to the phenomenal reception from dealers, tastemakers, and prospective Airstream owners.

Land Yacht pricing will be announced in the coming weeks.

Current Airstream trailers can list for up to $90,000.

The interior of an Airstream Land Yacht concept.
The interior of an Airstream Land Yacht concept.

Details

Airstream

Airstream, maker of the iconic “silver bullet” travel trailer, is the oldest recreational vehicle manufacturer in North America.

Following founder Wally Byam’s credo, “Let’s not make changes, let’s only make improvements” Airstream has remained a timeless classic.

A division of Thor Industries, Airstream is based in Jackson Center, Ohio.

Address: 419 West Pike Street, P.O. Box 629, Jackson Center, OH 45334-0629

Phone: (877) 596-6111

Website: airstream.com

Worth Pondering…

Those who dream by day are cognizant of many things which escape those who dream only by night.

—Edgar Allan Poe

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Airstream Introduces Land Yacht Concept Trailer

Makers of the iconic ‘silver bullet’ travel trailers like the Next-gen Series 2 International 684 Caravan, the classic 1954 Airstream caravan, the Victorinox Special Edition Airstream, and the 2011 Eddie Bauer Airstream travel trailer, Jackson Center, Ohio-based Airstream Inc. will display its expanded product lineup of travel trailers and touring coach models during the 50th Annual National RV Trade Show, November 27-29 in Louisville, Kentucky.

Airstream introduces Land Yacht concept trailer

Airstream which is also the longest-tenured recreational vehicle manufacturer in North America will introduce its newest luxury concept trailer, the Airstream Land Yacht.

The Land Yacht which boasts truly yacht-like interiors and incorporates elements from the world’s finest luxury watercrafts is actually the product of an international collaboration between Airstream, the maker of fine cabinetry Technoform, and the design studio of Officinia Italiana Design.

Tecnoform, an Italian company specializes in the production of furnishings for motorhomes and caravans. Its new TDL (Tecnoform Design Lab) project produces a caravan/trailer characterized by its high technical content and its unique design.

Airstream introduces Land Yacht concept trailer

It was shown at Düsseldorf Caravan Salon 2012, where it won the “Best Interior Design” and “Best Practice” titles in the prestigious “Caravanning Design Award: 2012/2013” organized in collaboration with Red Dot Design.

“Tecnoform designed this project to transfer to recreational vehicles the know-how developed in 48 years of experience in designing and producing furnishings for motorhomes, caravans, and luxury boats,” said spokesperson Antonio Mazzucchelli.

“The project was driven by the specific intent of showing that it is possible to design non-standard, highly innovative furnishings not only on paper. Not a mere design exercise but rather projects which can easily enter the market and find an immediate outlet in normal production.

“Last but not least, important partnerships were created for this project between the excellencies of the industry at national and international level, in order to give life to a product that would set the standard for interior design,” he added.

Crafted with quality materials and equipment throughout, including high-luster teak, white wood inlay boat-deck flooring, LED panel lighting elements, Corian solid surfaces, and plush Ultraleather; the 28-foot Airstream Land Yacht Concept trailer boasts a contemporary look created by Technoform’s engineering department in partnership with the long-term designer for Riva Yachts, Mauro Micheli

Sleek and sophisticated looking cabin unit which can comfortably accommodate up to 5 people, features a bedroom in the front, a bathroom amidships and a rear social space, which includes a galley that can be hidden when not in use.

Airstream introduces Land Yacht concept trailer

Notably, the Land Yacht Concept impressively represents Airstream’s latest effort to stretch the brand and its perceptions of what their trailer can actually be.

Features include a bedroom up front, a bathroom amidships, and a rear social space including a galley that can be hidden when not in use.

Other new models from Airstream include:

  • 30FB Flying Cloud – This new model features a main bedroom with a north-south walk-around queen bed and a rear bedroom with a lower double bed and an additional bunk overhead
  • International Series Signature – New interior options for all new models include a Mojave color scheme that comes with premium fabrics by Sunbrella
  • Interstate and Interstate EXT – Now available in a new floor plan that seats up to nine adults; a new black Ultraleather option is available for the Onyx and Camel décors

Details

Airstream

Airstream, maker of the iconic “silver bullet” travel trailer, is the oldest recreational vehicle manufacturer in North America.

Following founder Wally Byam’s credo, “Let’s not make changes, let’s only make improvements” Airstream has remained a timeless classic.

Airstream is the preferred choice of the Hollywood celebrities for its luxury caravans. Many of the famous celebs own Airstream trailers, including actor Matthew McCanaughey who is renowned for his love for caravans, and owns three in total. The actor recently bought himself a luxury mobile home, the 2010 Airstream ‘Timeless’ model with Smithsonian interiors renovated by New York’s GSM vehicles.

Airstream manufactures travel trailers (Sport, Flying Cloud, International Signature, International Serenity, International Sterling, Classic, and Eddie Bauer) and touring coaches (Avenue and Interstate).

A division of Thor Industries, Airstream is based in Jackson Center, Ohio.

Address: 419 West Pike Street, P.O. Box 629, Jackson Center, OH 45334-0629

Phone: (877) 596-6111

Website: airstream.com

Tecnoform

Tecnoform was established in 1965 by Federico Kerkoc. He had a vision: To start manufacturing interiors for recreational vehicles in an industrialized manner.

Tecnoform’s main manufacturing facilities are located in Crespellano, near Bologna, Italy.

Website: tecnoform.com

Worth Pondering…

I saw a peanut stand, heard a rubber band,
I saw a needle that winked its eye.
But I think I will have seen everything
When I see an Airstream fly.

—music and lyrics by Oliver Wallace and Ned Washington, in Dumbo

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