Prime Time Introduces New Crusader Lite Half Ton Series Fifth Wheel Line

Wakarusa, Indiana-based Prime Time Manufacturing announced the introduction of its new Crusader Lite half-ton series fifth-wheel line.

Prime Time Introduces New Crusader Lite Half Ton Series Fifth Wheel Line
Prime Time Introduces New Crusader Lite Half Ton Series Fifth Wheel Line

“The Crusader Lite has been engineered to be the smallest and lightest fifth-wheel ever offered from Prime Time. Our product team has worked hard to help create a super light, fully-featured fifth-wheel that has dazzling looks,” said Jeff Wagner, product manager for Crusader.

“Even though our current Crusader is retailing well for our dealers, we recognized an additional opportunity to better meet the growing customer demand for lighter weight and more affordable fifth wheels.”

Prime Time is in full production with the new product and units have started to arrive at many dealer locations.

Three Way Campers of Marietta, Georgia, received one of the first Crusader Lite 28RL models.

Prime Time Introduces New Crusader Lite Half Ton Series Fifth Wheel Line
Prime Time Introduces New Crusader Lite Half Ton Series Fifth Wheel Line

“The all-new Crusader Lite arrived with an easy-to-tow weight, has awesome eye appeal, and is priced exactly where it needs to be,” said Owner David Porter.

“After we received our first 28RL, we sold it in only a matter of hours.”

The Crusader Lite features champagne high-gloss fiberglass, aerodynamic Super-Turn colored front cap, LED lighted awning, and large pass-through storage on the exterior.

The interior offers upgraded residential furniture, LED ceiling lights, residential sized showers, designer window treatment, and abundant kitchen storage.

Crusader Lite has a base MSRP of $38,900.

Crusader Lite 28RL specifications include:

Base Weight: 8,103 pounds

Hitch Weight: 1,322 pounds

Cargo Carrying Capacity: 1,960 pounds

Exterior Length: 31 feet 10 inches

Exterior Height: 11 feet 6 inches

Exterior Width: 96 inches

Fresh Water Capacity: 60 gallons

Gray Water Capacity: 35 gallons

Black Water Capacity: 35 gallons

Awning Length: 13 feet

Details

Prime Time Manufacturing

Prime-Time-LogoHeadquartered in Wakarusa, Indiana, Prime Time Manufacturing builds a full line of towable RV products including travel trailers, fifth wheels, toy hauler, and ultra-light travel trailers.

Prime Time offers towable recreation vehicles under the brand names of Avenger, Crusader, LaCrosse, Sanibel, and Tracer.

Prime Time Manufacturing is a division of Forest River, Inc, a Berkshire Hathaway company.

Location: 66149 SR 19, Wakarusa, Indiana

Address: Prime Time Manufacturing, c/o Forest River, Inc., PO Box 3030, 55470 CR 1, Elkhart, IN 46515

Phone: (574) 862-3001

Website: www.primetimerv.com

Worth Pondering…

“Get your motor runnin’ Head out on the highway Lookin’ for adventure And whatever comes our way Yeah Darlin’ go make it happen Take the world in a love embrace Fire all of your guns at once And explode into space.” It could be the theme song of every RVer, though it’s not likely what Steppenwolf had in mind when they recorded Born to be Wild in 1968.

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Prime Time Introduces Spartan 300 Series

Wakarusa, Indiana-based Prime Time Manufacturing introduces the all-new Spartan 300 Series toy haulers at this year’s Fifth Annual Elkhart County RV Open House, September 16-18.

Prime Time Introduces Spartan 300 Series
Prime Time Introduces Spartan 300 Series

The complete 300 Series lineup includes travel trailer floor plans consisting of open garage layouts along with separated garages and a full line of fifth-wheels.

“We are extremely pleased with the retail activity that we’ve seen this year on the Spartan toy hauler,” said Spartan Product Manager Adam Smith.

“The 300 Series SUT’s are designed to expand the retail sales for our dealers by targeting the travel trailer customer and mid-priced fifth wheel segment.”

“There are different price segments in the toy hauler market, so having a fifth-wheel with a base MSRP $10,000 less than a regular Spartan fifth-wheel and a line of travel trailers positioned directly in the heart of the travel trailer market increases the amount of customers our dealers can sell to,” added Smith.

Standard items on the Spartan 300 Series toy haulers include LED television, residential furniture, dual Happi-Jack bed lift system, “Quiet Cool” ducted A/C, 50-amp service, tan high-gloss fiberglass exterior with colored front caps, electric awning with LED light, EZ Lube axles, and a winter package featuring an enclosed heated underbelly and R-52 Insulation.

Base MSRP for the 300 Series fifth wheel is $52,250 and the travel trailer is $38,425.

The Prime Time Manufacturing display will be located at Forest River Inc.’s Dynamax facilities on County Road 6 on the northeast side of Elkhart.

Details

Prime Time Manufacturing

Prime-Time-LogoHeadquartered in Wakarusa, Indiana, Prime Time Manufacturing builds a full line of towable RV products including travel trailers, fifth wheels, toy hauler, and ultra-light travel trailers.

Prime Time offers towable recreation vehicles under the brand names of Avenger, Crusader, LaCrosse, Sanibel, and Tracer.

Prime Time Manufacturing is a division of Forest River, Inc, a Berkshire Hathaway company.

Location: 66149 SR 19, Wakarusa, Indiana

Address: Prime Time Manufacturing, c/o Forest River, Inc., PO Box 3030, 55470 CR 1, Elkhart, IN 46515

Phone: (574) 862-3001

Website: www.primetimerv.com

Worth Pondering…

Life is a culmination of the past, an awareness of the present, an indication of a future beyond knowledge, the quality that gives a touch of divinity to matter.

—Charles Lindbergh

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Prime Time Introduces Avenger Lightweight Toy Hauler Line

Capitalizing on a void in the market for low-priced, lightweight toy hauler models, Wakarusa, Indiana-based Prime Time Manufacturing, will introduce the new Avenger 18TH travel trailer toy hauler at this year’s Fifth Annual Elkhart County RV Open House, September 16-18.

Prime Time Avenger“Our Prime Time dealers have been begging for us to enter this market,” said Joe Luther, Avenger product manager, in a news release.

“Building upon the fantastic momentum that we already have with our Avenger trailers, this is a natural progression for the lineup. Even though we are targeting an entirely new customer with the 18TH, we’ve remained true to what’s made our products successful; great looks, intelligent floor plan design, and aggressive pricing.”

The new SUT exterior features a full-sized ramp door with a 2,500-pound load capacity, oversized tires and axles, aluminum wheels, and power tongue jack.

A versatile Murphy Bed and folding dinette benches allow for over 17 feet of front-to-back hauling capacity that will accommodate two motorcycles.

A pull-down screen enclosure, fully equipped kitchen, large bathroom, and cherry cabinetry throughout combine to provide excellent livability in the interior.

“With a dry weight of 4,500 pounds and a low price point, this new product is in a class all by itself,” stated Luther.

“Not only will it appeal to the traditional toy hauler customers, but the flexibility and versatility provided by the innovative design will significantly expand the potential customer base to outdoor enthusiasts of all kinds.”

The Avenger 18TH has a base MSRP of $19,575.

A second Avenger SUT floor plan is slated for introduction at the 52nd National RV Trade Show in Louisville, Kentucky, December 2 to 4.

Details

Prime Time Manufacturing

Prime-Time-LogoHeadquartered in Wakarusa, Indiana, Prime Time Manufacturing builds a full line of towable RV products including travel trailers, fifth wheels, toy hauler, and ultra-light travel trailers.

Prime Time offers towable recreation vehicles under the brand names of Avenger, Crusader, LaCrosse, Sanibel, and Tracer.

Prime Time Manufacturing is a division of Forest River, Inc, a Berkshire Hathaway company.

Location: 66149 SR 19, Wakarusa, Indiana

Address: Prime Time Manufacturing, c/o Forest River, Inc., PO Box 3030, 55470 CR 1, Elkhart, IN 46515

Phone: (574) 862-3001

Website: www.primetimerv.com

Worth Pondering…

“Get your motor runnin’ Head out on the highway Lookin’ for adventure And whatever comes our way Yeah Darlin’ go make it happen Take the world in a love embrace Fire all of your guns at once And explode into space.” It could be the theme song of every RVer, though it’s not likely what Steppenwolf had in mind when they recorded Born to be Wild in 1968.

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Prime Time RV Increases Market Share

Wakarusa, Indiana-based Prime Time Manufacturing, a division of Forest River, continues to post impressive retail growth rates as the young company begins its fifth year building towable recreational vehicles.

2014 Prime Time Spartan Toy Hauler Line
2014 Prime Time Spartan Toy Hauler Line

Final 2013 numbers from Statistical Surveys show that Prime Time’s travel trailer brands increased total retail sales by 47 percent and Prime Time’s fifth wheel brands increased total retail sales by 62 percent.

With a combined market share increase exceeding 30 percent for 2013, Prime Time is one of the fastest growing retail manufacturers in North America, according to the news release.

The consistent sales growth is a function of a unique business model, great dealers, and impressive product, according to National Sales Manager Ken Walters.

“Our business model continues to be a very dealer-centric and retail driven model,” said Walters.

“We put our dealers first and offer products that are a smart investment for them. They’ve felt great about increasing the amount of Prime Time products on their lots over the years and customers have chosen to buy that product over a myriad of other options. We couldn’t ask for a better lineup of dealer partners.”

Prime Time President Jeff Rank said he is pleased with the consistent growth the company has experienced.

“We are no longer a new start-up company where it’s easy to show huge year-over-year increases,” said Rank.

“Prime Time is well established in the Top 10 of our industry yet we still continue to grow significantly faster than our peers. It is truly a testament to treating your dealers well and developing great product with great quality.”

Details

Prime Time Manufacturing

Prime-Time-LogoHeadquartered in Wakarusa, Indiana, Prime Time Manufacturing builds a full line of towable RV products including travel trailers, fifth wheels, toy hauler, and ultra-light travel trailers.

Prime Time offers towable recreation vehicles under the brand names of Avenger, Crusader, LaCrosse, Sanibel, and Tracer.

Prime Time Manufacturing is a division of Forest River, Inc, a Berkshire Hathaway company.

Location: 66149 SR 19, Wakarusa, Indiana

Address: Prime Time Manufacturing, c/o Forest River, Inc., PO Box 3030, 55470 CR 1, Elkhart, IN 46515

Phone: (574) 862-3001

Website: www.primetimerv.com

Worth Pondering…

“Get your motor runnin’ Head out on the highway Lookin’ for adventure And whatever comes our way Yeah Darlin’ go make it happen Take the world in a love embrace Fire all of your guns at once And explode into space.” It could be the theme song of every RVer, though it’s not likely what Steppenwolf had in mind when they recorded Born to be Wild in 1968.

Read More

Prime Time Introduces Spartan Toy Hauler Line

Wakarusa, Indiana-based Prime Time Manufacturing, a division of Forest River Inc., introduces the all-new Spartan Toy Hauler during the Recreation Vehicle Industry Association’s (RVIA) 51st Annual National RV Trade Show in Louisville, Kentucky, December 3-5.

Prime Time Introduces Spartan Toy Hauler Line
Prime Time Introduces Spartan Toy Hauler Line

The complete Spartan line-up will include several fifth wheel models, an offering of travel trailers, and a selection of smaller, lightweight toy haulers targeting half-ton tow vehicles.

“We will have a wide range of Spartan products for our dealers so that they can fully capitalize on the explosive growth in the toy hauler segment,” said Spartan Product Manager Brian Weaver, in a news release.

“The fifth wheel on display at Louisville is positioned directly in the heart of the high-volume fifth wheel market and we are incredibly excited about its great looks, abundant features, and strong value.”

Standard items on the Spartan fifth wheel include upgraded electronics from Samsung and Sony, pillowtop queen bedding from Denver Mattress, residential Lane Furniture, dual awnings with LED lighting, 7,000-pound EZ Lube axles, and a winter package featuring 12-volt tank heaters and R-52 insulation.

The base manufacturer’s suggested retail price for the Spartan fifth wheel is $58,995.

“Spartan is designed to be rugged and versatile for the most extreme toy hauler enthusiast, yet have all the beauty, comfort and convenience of a luxury motor home,” added Weaver.

Prime Time Spartan Toy Hauler Model 1240X
Prime Time Spartan Toy Hauler Model 1240X

Details

Prime Time Manufacturing

Headquartered in Wakarusa, Indiana, Prime Time Manufacturing builds a full line of towable RV products including travel trailers, fifth wheels, and ultra-light travel trailers.

Prime Time offers towable recreation vehicles under the brand names of Avenger, Crusader, LaCrosse, Sanibel, and Tracer.

Prime Time Manufacturing is a division of Forest River, Inc, a Berkshire Hathaway company.

Website: primetimerv.com

Phone: (574) 862-3001

Location: 66149 SR 19, Wakarusa, Indiana

Address: Prime Time Manufacturing, c/o Forest River, Inc., PO Box 3030, 55470 CR 1, Elkhart, IN 46515

Worth Pondering…

“Get your motor runnin’ Head out on the highway Lookin’ for adventure And whatever comes our way Yeah Darlin’ go make it happen Take the world in a love embrace Fire all of your guns at once And explode into space.” It could be the theme song of every RVer, though it’s not likely what Steppenwolf had in mind when they recorded Born to be Wild in 1968.

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RVDA Announces 2012 Quality Circle Awards

The Recreation Vehicle Dealers Association (RVDA) will honor RV brands built by 13 manufacturers with its Quality Circle Award November 26, prior to opening of the National RV Trade Show in Louisville, Kentucky.

According to a news release, these brands/manufacturers received at least 15 dealer responses and scored 80 percent or above for overall dealer satisfaction in the association’s 19th Annual Dealer Satisfaction Index (DSI) survey.

“The DSI Quality Circle Award recognizes the high level of success these manufacturers have had in working with their dealer business partners,” said RVDA Chairman Jeff Hirsch of Kingston, New Hampshire-based Campers Inn.

“Their commitment to continuously improving products and services ultimately helps dealers serve customers better and preserves our industry’s share of consumers’ discretionary dollars.”

The towable RV manufacturers/brands receiving awards are (in alphabetical order by manufacturer):

  • Airstream Inc.
  • CrossRoads RV (Zinger/Z-1/SE/Hampton)
  • Forest River Inc. (Flagstaff travel trailers and fifth-wheels, Palomino RV travel trailers and fifth-wheels, Rockwood/Roo expandables, Sierra/Sandpiper, Indiana-built Surveyor/r-pod)
  • Heartland RV LLC (Big Country/Elk Ridge, Bighorn/Landmark, Cyclone/Road Warrior/Torque, North Trail/Wilderness, Prowler)
  • Jayco Inc. (Eagle/Super Lite/HT, camping trailers, Jay Feather/Select, Jay Flight/Swift/SLX, Pinnacle, White Hawk)
  • Keystone RV Co. (Bullet/Premier, Cougar/X-lite, Passport, Raptor)
  • KZRV LP (Durango, Sportsmen/Sportsmen Classic, Spree/Spree Escape)
  • Lance Camper Manufacturing Corp. (truck campers)
  • Prime Time Manufacturing Inc. (LaCrosse/Trace, Crusader/Sanibel)

The six motorized RV brands/manufacturers receiving awards are (in alphabetical order):

  • Forest River
  • Jayco/Entegra
  • Leisure Travel Vans/Triple E RV
  • Pleasure-Way Industries Ltd.
  • Tiffin Motorhomes Inc.
  • Winnebago/Itasca/ERA

When rating the brands/manufacturers, RVDA asks dealers to express, confidentially, their level of satisfaction on eight core issues: Sales support; sales territory; vehicle design; vehicle reliability/quality; competitive price/value; parts support; dealership warranty support; overall dealer communications.

The 19th Annual DSI survey was conducted between April and July 2012.

Four hundred and sixty-one dealers responded to the DSI this year and provided 2,709 brand ratings, an average of nearly six per dealer.

A summary of the DSI survey aggregate results will appear in the November issue of RV Executive Today.

Related Story

Worth Pondering…

Your travel life has the essence of a dream.

It is something outside the normal, yet you are in it.

It is peopled with characters you have never seen before and in all probability will never see again.

It brings occasional homesickness, and loneliness, and pangs of longing.

But you are like the Vikings or the master mariners of the Elizabethan age, who have gone into a world of adventure, and home is not home until you return.

—Agatha Christie, British mystery writer

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Prime Time Introduces Avenger Travel Trailers

Wakarusa, Indiana-based Prime Time Manufacturing has expanded its product offering with the introduction of the all new Avenger travel trailer, the company announced in a news release yesterday (September 15).

Dealers and retail customers will have their first look at Avenger during this week’s Pennsylvania RV and Camping Show in Hershey, Pennsylvania. Two models will also be on display for industry insiders during the Forest River Product Expo September 20 to 22 as part of the Elkhart County 4th Annual RV Open House.

Avenger is the fifth brand to be introduced by Prime Time Manufacturing and represents the final stage in the company’s strategy to offer a full range of towable products.

New Avenger trailer from Prime Time Manufacturing. (Credit: primetimerv.com)

“When we started the company two years ago, the goal was to be a full-line towable manufacturer,” Prime Time President, Jeff Rank said explaining the company’s strategy. “In our mind, that meant having five products that served five distinct markets. Avenger completes that goal and now our customers have a choice of Prime Time products ranging from entry-level travel trailer to luxury fifth wheel.”

Standard interior features for Avenger include glazed cherry hardwood cabinet doors, Armstrong “Tough Guard” linoleum with a five year wear warranty, extra large slide rooms, 87-inch U-dinettes, and dual pots and pans drawers with full extension drawer guides.

Exterior features include 2-by-2 construction, enclosed underbelly for extended season use, gas/electric DSI water heater, outside shower, and Super Lube axles.

Ducted heat and air is standard on all models. Large cabinets that are extra deep will provide superior storage potential.

The aerodynamic front end features a stylish metallic gray exterior with a color coordinated rock guard that compliments the two-tone sidewall design.

“When we were designing Avenger, we examined every feature and every component to maximize value to the end user,” said Product Manager Joe Luther. “We also wanted to build Avenger with a much higher standard of quality so we implemented processes and construction upgrades far superior to typical stick and tin products that will provide our customers a fantastic ownership experience.”

MSRP for the new Avenger starts at $15,995.

Details

Prime Time Manufacturing

Headquartered in Wakarusa, Indiana, Prime Time Manufacturing builds a full line of towable RV products including travel trailers, fifth wheels, and ultra-light travel trailers.

Prime Time offers towable recreation vehicles under the brand names of Avenger, Crusader, LaCrosse, Sanibel, and Tracer.

Prime Time Manufacturing is a division of Forest River, Inc, a Berkshire Hathaway company.

Website: primetimerv.com

Phone: (574) 862-3001

Location: 66149 SR 19, Wakarusa, Indiana

Address: Prime Time Manufacturing, c/o Forest River, Inc., PO Box 3030, 55470 CR 1,
Elkhart, IN 46515

Worth Pondering…

There is magic in the air as August turns into September.

There is a ripening of the season as fruit trees grow heavy with red apples; leaves turn golden to reveal a harvest of pumpkins, squash, tomatoes, and peppers in the field; and grape vines hang heavy with clusters of newly turned black and golden grapes.

Enjoy your days and love your life, because life is a journey to be savored.

Grab the keys and let’s go RVing

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Prime Time Introduces Sanibel Fifth Wheel

Wakarusa, Indiana-based Prime Time Manufacturing has begun producing the all-new Sanibel fifth wheel.

First Sanibel at Leisure Time RV. (Credit: Leisure Time RV)

The new fiver targets the luxury fifth wheel buyer and is intended to compliment the company’s mid-priced Crusader fifth wheel.

The 2012 Sanibel fiver is currently offered in two floor plans—3400RB and 3500RL.

Standard features include:

  • 32-inch LCD TV; 40-inch LCD TV on some models
  • 12-inch SBS refrigerator
  • 30-inch convection OTR microwave
  • 36-inch king size shower with built-in seat
  • Exterior entertainment center that includes 26-inch LCD television
  • Central vacuum with 20-inch hose
  • Laptop/cell phone charging station at dinette and bedroom
  • Intelligent Lighting Package
  • 30-inch deep bedroom slide room
  • Walk in closet with shoe storage
  • King size “Ever Rest” luxury foam pillow-top mattress with decorative bedroom pillows
  • 15,000 BTU premium air conditioner; wired for second A/C
  • 50-amp (110) detachable power cord
2012 Prime Time Sanibel fifth wheel. (Credit: primetimerv.com)

Optional features include:

  • Dual pane windows
  • Slide out awnings
  • Full body paint
  • Fireplace
  • 2nd A/C; quiet cool with dual zone temperature sensors
  • Generator prep
  • Onan 5.5KW generator installed

The base manufacturer’s suggested retail price of the new 2012 Sanibel fifth wheel is $65,000.

Prime Time management recently delivered the first production model to Leisure Time RV in Oklahoma City, Oklahoma.

Upon receiving the new unit, Debora Bingham and Ron Walker, dealer principals at Leisure Time RV, commented that the Sanibel will be another success for the rapidly growing manufacturer.

“Sanibel looks absolutely fantastic and is loaded with lots of easy-to-sell features that high end customers are going to love,” they said. “Prime Time represents a big part of our business and we think Sanibel will be another great addition to our dealership.”

Sanibel Product Manager, Jeff Wagner, described the special relationship with Leisure Time RV.

Sanibel fifth wheel model 3500RL (Credit: primetimerv.com)

“Ron and Debora were one of the very first dealers to sign up with Prime Time when the company was started in 2009,” he explained. “They have done a fantastic job representing all of our products in the Oklahoma City market and we are thankful for their continued commitment and support. It’s an honor to deliver the first Sanibel to Leisure Time RV.”

Details

Prime Time Manufacturing

Prime Time Manufacturing is a division of Forest River, Inc, a Berkshire Hathaway company. Prime Time offers towable recreational vehicles under the brand names of Avenger, Crusader, LaCrosse, Sanibel, and Tracer and is located at 66149 SR 19 in Wakarusa, Indiana, the center of northern Indiana’s Amish community.

Factory tours are available Mondays at 4 p.m.

“Quality Isn’t Just a Slogan, It’s Our Culture”

Worth Pondering…
Setting a goal is not the main thing. It is deciding how you will go about achieving it and staying with that plan.

—Tom Landry

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RV Manufacturers Honored with Quality Circle Awards

The RV Dealers Association (RVDA) will honor 32 RV brands built by 16 manufacturers with its Quality Circle Award during the RV Dealers International Convention/Expo October 5 in Las Vegas.

The awards will be presented during “Celebrate Excellence: An All-Industry Gala” at the Rio All-Suite Hotel & Casino.

To qualify for the Quality Circle Award, brands/manufacturers must receive at least 15 dealer responses and score 80 percent or above in overall dealer satisfaction in the association’s 18th Annual Dealer Satisfaction Index (DSI) survey.

“Dealers believe the DSI is a tool to help improve communication and the overall relationships with their manufacturers,” said Mike Molino, president of RVDA. “The survey measures dealer attitudes in key policy, product and procedure areas that dealers say are the most important elements in their business partnerships with manufacturers.”

2011-Jayco-Pinnacle fifth-wheel trailer. (Credit: Jayco)

“The DSI Quality Circle Award recognizes the high level of commitment these manufacturers show toward their dealer business partners,” said RVDA Chairman of the Board Tim O’Brien, of Circle K RVs in Lapeer, Michigan. “Their commitment to continuously improving products and processes ultimately helps dealers serve customers better. We look forward to honoring these outstanding manufacturers at the convention this year.”

The motorized RV brands/manufacturers receiving awards are (in alphabetical order):

  • Forest River
  • Jayco/Entegra
  • Newmar
  • Pleasure-Way
  • Roadtrek
  • Tiffin
  • Winnebago/Itasca/ERA

The towable RV brands/manufacturers receiving awards are (in alphabetical order):

  • Coachmen Freedom Express/Freedom Express LTZ
  • Dutchmen Aspen Trail
  • Coleman
  • Dutchmen Kodiak and Dutchmen Voltage
  • EverGreen RV
  • Jayco Eagle, Folding Campers, Jay Feather, Jay Flight, and Pinnacle
  • Keystone Cougar, Montana, Mountaineer, Laredo, Alpine, Avalanche, Bullet, and Fuzion
  • KZ Coyote, Durango, Inferno, MXT, Sportsmen, Sportsmen Classic, Spree, and Spree Escape
  • Lance travel trailers and truck campers
  • Northwoods/Outdoor RV Manufacturing (late addition)
  • Palomino travel trailers and fifth wheels
  • Prime Time LaCrosse, Tracer, and Crusader
  • Skyline travel trailers
2012 Newmar Mountain Aire Diesel Pusher. (Credit: Newmar)

Five towable brands will receive DSI Honorable Mention awards for receiving scores of 80 percent or above in overall dealer satisfaction from 10 to 14 responding dealers. They are (in alphabetical order):

  • Airstream
  • Dutchmen Rubicon
  • Jayco Skylark
  • Skyline Ultra-lites
  • Starcraft Autumn Ridge

RVDA asks dealers to express, confidentially, their level of satisfaction with their brands/manufacturers on eight core issues:

  • Sales support
  • Sales territory
  • Vehicle design
  • Vehicle reliability/quality
  • Competitive price/value
  • Parts support
  • Dealership warranty support
  • Overall dealer communications

The 18th Annual DSI survey was conducted between April and July 2011. A total of 484 dealers responded this year and provided 2,509 brand ratings.

Worth Pondering…
Quality is never an accident; it is always the result of intelligent effort.

—John Ruskin

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