New Hampshire Motor Speedway (NHMS) officials announced that Camping World will be the title sponsor of the track’s NASCAR Sprint Cup Series race on Sunday, July 14.
Combining the avid support of race fans who camp at NASCAR events with its far-reaching dealership network and nation’s largest online camping store, Camping World continues to market its brand as the strongest in the RV business, according to a NHMS news release.
With more than 75 locations nationwide and offering over 8,000 products and accessories, Camping World is the brand of choice for NASCAR fans and other recreational enthusiasts.
Camping World has been the title sponsor of the NASCAR Truck Series since 2009 and was the previous title sponsor of four races at NHMS, including three NASCAR Nationwide Series races from 2007 – 2009 and the 2008 Camping World Truck Series race.
For the past six years, NHMS has been the host site for Camping World’s large display and accessories retail store, which is located next to the infield tunnel during both NASCAR event weekends.
“This is a natural, tailor-made partnership,” said Jerry Gappens, executive vice president and general manager at NHMS.
“We have one of the strongest RV camping bases of any NASCAR track, located in a major market (Boston DMA) and a strong platform to help market the Camping World brand and its products. They have had a strong presence here at our track for many years and I am appreciative that Marcus (Lemonis) has chosen our facility to move up to the NASCAR Sprint Cup Series with their marketing plans.”
Camping World plans to use the sponsorship to strengthen its market share and relationship with the racing community.
“Camping World is involved with NASCAR on multiple levels and expanding our sponsorship to the Sprint Cup Series seems like the next logical step,” said Marcus Lemonis, chairman and CEO of Camping World and star of CNBC Prime’s The Profit.
“RVing is a huge part of the racing experience. We believe joining the New Hampshire Motor Speedway family will strengthen our relationship with the racing community.”
The green flag for the Camping World RV Sales 301 is set for 1 p.m. on July 14 and will be live on TNT and PRN.
New Hampshire Motor Speedway (NHMS)
The speedway, which opened in 1990 and hosts two NASCAR Sprint Cup Series events each year, is located about one hour north of Boston in Loudon, New Hampshire. According to the latest census numbers, the population within 200 miles of the speedway is more than 18 million people. The venue is easily accessible via Interstate highways from all metro areas in the northeastern United States and eastern Canada.
Located on approximately 1,200 acres, the multi-use complex is the largest sports facility in New England and features a 1.058-mile oval speedway, with a total capacity for 105,491 spectators, and a 1.6-mile road course.
Mailing Address: PO Box 7888, Loudon, NH 03307-7888
Physical Address: 1122 Route 106 North, Loudon, NH 03307
Phone: (603) 783-4931
Camping World & Good Sam
Both founded in 1966, Camping World is America’s No. 1 source for RVs, camping accessories, RV maintenance, and repair.
Partnered together, Camping World and Good Sam offer more to those who love the RV lifestyle by offering one-stop shopping and resources for everything RV and outdoor.
Good Sam Enterprises LLC is the parent company of Camping World and the Good Sam Club.
Camping World is the title sponsor of the NASCAR Camping World Truck Series in addition to the Official RV and Outdoor Retailer of NASCAR. NASCAR is a registered trademark of the National Association for Stock Car Auto Racing, Inc.
Driving a race car is like dancing with a chainsaw.
Everyone knows NASCAR driving is a dangerous endeavor, none better than the drivers themselves.