Discover a New Reason to Love the Outdoors

Longer summer days and warmer weather provide great opportunities for families to get outside and discover something new.

130617_HP_PrimaryV2cWith summer right around the corner, L.L.Bean is encouraging families to discover ways to enjoy the outdoors and is launching the 2013 Outdoor Discovery Tour as a way to introduce new forms of outdoor recreation.

And outdoor adventure can be as close as your local park.

With the help of its expert Outdoor Discovery Schools guides, L.L.Bean hopes to show families how easy—and fun—it is to enjoy the outdoors and maintain a healthy, active lifestyle. L.L.Bean’s larger-than-life Bootmobile embarked on a multi-city tour in New York City on June 22 with free kayaking, stand-up paddleboarding, and fly casting instruction as part of the 9th annual Adventures NYC in Central Park.

Following New York City, the Outdoor Discovery Tour brings outdoor adventure to Pittsburgh (June 29), Philadelphia (July 13), and Chicago (July 20), among other cities, where expert guides will demonstrate outdoor activities, promote local outdoor resources, and share their own experiences to inspire others.

In Pittsburgh and Philadelphia, L.L.Bean will host an “Outdoor Discovery Day”—a day where families can try new activities like fly casting and geocaching or learn the basics of camping.

A survey conducted by L.L.Bean and the National Park Foundation found that according to 60 percent of parents, their children spend less than one hour a day outdoors.

LLBean_Bootmobile_at_flagship_store“We’re concerned that people—particularly children—are spending less time outside than ever before and losing out on the physical and mental benefits of the outdoors,” said Chris McCormick, L.L.Bean Chief Executive Officer.

“With our 2013 Outdoor Discovery Tour and Outdoor Discovery Schools’ programming, our goal is to make the outdoors both accessible and fun, hopefully helping to instill a lifelong passion for the outdoors.”

Bootmobile Kicks Off 2013 Outdoor Discovery Tour

This year, L.L.Bean is offering dozens of courses through its popular Outdoor Discovery Schools, ranging from multi-day expeditions to free clinics right in the store.

Expert guides provide instruction at all levels, providing an easy and affordable way to learn more about a favorite activity or try something new for the first time. This summer there is something for everyone with activities including kayaking, stand up paddle boarding and much more. Check the calendar for a full monthly schedule at L.L.Bean store locations.

Additionally, people can search thousands of national, state, and local parks using L.L.Bean’s ParkFinder tool on the company’s website to identify outdoor activities in which to participate. The free Oh, Ranger! ParkFinder app, available for iPhone, iPad, and Android, makes finding a hiking trail or spot for kayaking easy while on the go.

For more information on ways to get your family outside this summer with L.L.Bean’s Outdoor Discovery Schools or to see the full Bootmobile tour schedule visit the L.L. Bean Website (SEE details below).

People can share their outdoor discoveries to help inspire others using #OutdoorDiscovery.

Details

L.L.Bean, Inc.

Whether you're looking for an introduction to paddling, a relaxing scenic tour or a multiday adventure, L.L.Bean has a kayaking activity to suit your interests.
Whether you’re looking for an introduction to paddling, a relaxing scenic tour or a multiday adventure, L.L.Bean has a kayaking activity to suit your interests.

L.L.Bean, Inc. is a leading multichannel merchant of quality outdoor gear and apparel.

Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe.

While its business has grown over the years, L.L.Bean still upholds the values of its founder, including his dedication to quality, customer service, and a love of the outdoors. L.L.Bean products are rigorously tested, guaranteed to last, and always shipped free.

In the past five years, L.L.Bean has donated over $6 million toward conservation and land stewardship. The 200,000 square foot L.L.Bean retail store campus in Freeport, Maine, is open 24 hours a day, 365 days a year, and welcomes more than 3 million visitors every year.

L.L.Bean invites people to also join the fun on Facebook, Twitter, Pinterest, Instagram and on the ParkFinder app.

Website: llbean.com

Please Note: This is Part 3 of a 3-part series

Part 1: Outdoor Recreation as an Economic Engine

Part 2: National Parks as an Economic Engine

Worth Pondering…

Take time to listen to the voices of the earth and what they mean…the majestic voice of thunder, the winds, the sound of flowing streams. And the voices of living things: the dawn chorus of the birds, the insects that play little fiddles in the grass.

—Rachel Carson

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Get Outdoors with L.L.Bean during National Parks Week

During National Park Week outdoor retailer L.L.Bean is asking Americans to take advantage of free admission and visit a park.

By sharing your photos and stories online, you’ll help raise $1 million for the National Park Foundation, the official charity of America’s national parks, as part of the Million Moment Mission.

The Million Moment Mission is L.L.Bean’s way of celebrating a century of outdoor leadership as it helps the next generation discover their love of the outdoors in its 100th Anniversary year.

When consumers share their stories or photos of outdoor experiences online they’ll be helping to inspire someone else. To date, more than 200,000 “moments” have been shared in the year-long campaign. The program benefits the National Park Foundation’s America’s Best Idea program which brings youth from underserved communities into the parks for outdoor excursions.

Today, more than ever, families recognize the need to encourage kids to get outdoors to play, yet a recent survey shows parents still say their children spend, on average, less than an hour a day outdoors.

L.L.Bean is working to help reverse that trend through creative partnerships with organizations like the National Park Foundation. L.L.Bean offers a free park finder tool to help make it simple to find a park that suits your needs in your local area.

According to L.L.Bean Outdoor Discovery School guide Greg Dorman learning the basic of outdoor recreation at a young age is the key to developing healthy habits that will last a lifetime.

“At L.L.Bean the outdoors is in our DNA,” Dorman said, “Our company founder, Leon Leonwood Bean, was the quintessential outdoorsman. He believed that spending time outdoors could add years to your life.”

To help raise awareness about the Million Moment Mission campaign and the benefits of being outdoors, the L.L.Bean Bootmobile will be traveling the country during 2012.

The 13-foot high and 20-foot long vehicle left Boston last week on a Spring/Summer tour designed to raise awareness and funds to help more children learn about and enjoy the national parks.

The Bootmobile and L.L.Bean’s Outdoor Discovery School guides will accompany the Bootmobile, providing free advice and outdoor recreation instruction. For every person who attends these events, $1 will be donated to the National Park Foundation.

While the Bootmobile is educating consumers outdoors, indoors L.L.Bean is also launching new advertising online and in movie theaters to help inspire people to get outside and explore nature this summer.

The “Discover Something” campaign features video spots of three L.L.Bean customers who tell their story of outdoor discovery and the rewards of spending time outdoors.

Steve Gadecki, one of the customers profiled in the Discover Something videos, has visited 18 national parks and hiked more than 100 mountains with his L.L.Bean backpack over 15 years.

According to Gadecki, “It’s a real sense of pride in your country when you’re standing in front of Half Dome or the majestic Sequoias. Looking down upon the Grand Canyon or hiking up the rocky coast of Acadia. Everything in your life seems to make sense and even though it was a journey to get there, you’re glad you made it. If you’ve ever thought about going, why are you waiting? Don’t hesitate. Go!”

With the theme—if you think there’s nothing left to explore, just get outside and find something new to discover—the spots are being featured in theaters nationwide and at llbean.com.

Details

L.L.Bean, Inc.

L.L.Bean, Inc. is a leading multichannel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe.

The 200,000 square foot L.L.Bean retail store campus in Freeport, Maine, is open 24 hours a day, 365 days a year, and welcomes more than 3 million visitors every year.

Website: llbean.com

Worth Pondering…

Two roads diverged in a wood, and

I took the one less traveled by,
And that has made all the difference.

— Robert Frost, The Road Not Taken

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L.L.Bean’s Outdoor Discovery Schools Promote Outdoor Activities

Freeport, Maine-based L.L.Bean announced plans to launch over 40 new course offerings through its popular Outdoor Discovery Schools.

Ranging from multi-day expeditions to free clinics in the store, all programs are designed to help families discover new outdoor activities and learn fresh skills in outdoor recreation.

With activities such as geocaching, day hikes, and stargazing, to overnight kayaking excursions and programs for corporate and private groups, the Outdoor Discovery Schools courses have been enhanced to celebrate the company’s 100-year legacy with the outdoors.

According to a recent survey from L.L.Bean and the National Park Foundation, 60 percent of parents say their children spend less than an hour a day outdoors.

As we leap into spring, L.L.Bean reminds families that longer days and warmer weather provides great opportunities for families to get outside and discover something new.

“Getting your children outside does not have to mean going for a long hike or needing expensive equipment, it can often be as simple as pitching a tent in your own backyard,” said Rob Hutchison, Outdoor Discovery School Instructor at L.L.Bean.

“By engaging your kids in the outdoors and making activities both educational and fun, they are more apt to develop a love of the outdoors and a desire to stay active.”

L.L.Bean offers the following tips for several popular springtime activities that will help your family have more fun the next time you venture outdoors together:

The Sunny Day Rule: Now that the weather allows, encourage the “sunny day rule.” When the sun is shining, unplug. This will get kids (and parents) away from the television, computer, and video games and into the backyard.

Clouding and Stargazing: These activities can be done from your own backyard with no equipment required. Pique your children’s interest in weather, the atmosphere, and space by creating a game identifying the various types of clouds and going out into the night to gaze at the stars and constellations overhead.

Birding: Turn your backyard into a bird-friendly habitat. Birding is a family-friendly activity for those living in the city, suburbs, or country. Back yards are a great place to create a safe place for birds to feed and nest. In addition to getting your family outdoors and identifying the various birding species, the maintenance aspect of this activity, including cleaning out feeders and nesting boxes, provides a good lesson in responsibility for children.

Biking: Fun, not fitness, should set the pace for family cycling. Teach good road habits and hand signals in an empty parking lot. Play follow-the-leader on the painted lines to practice accurate steering, control, and balance. And, always remember to wear a helmet.

Family Camping: It’s important to involve children early in your plans for family camping, allowing them the opportunity to engage in exploring different possible destinations and the trip prep process. Practice setting up a campsite in your backyard and teach the importance of “Leave No Trace” principles.

Discover the National Parks: The U.S. National Park Service National Park Week is April 21-29. During this week, more than 350 national parks offer free admission.

Let's Go to RVing to Joshua Tree National Park, California. © Rex Vogel, all rights reserved

L.L.Bean offers a great opportunity for children and families to participate in a wide range of outdoor recreation with its Outdoor Discovery Schools. Expert guides provide instruction at all levels, providing an easy and affordable way to learn more about a favorite activity or try something new for the first time.

Opportunities to learn new outdoor skills are also available—for free—at L.L.Bean retail store locations every week through in-store clinics.

L.L.Bean is on a year-long mission to re-ignite America’s love of the outdoors during its 100th Anniversary year in 2012. To help encourage families to explore the outdoors together this spring, L.L.Bean is giving away more than $100,000 in outdoor gear and Outdoor Discovery Schools experiences through the Get Out(fitted) Gear Giveaway. As part of the Get Out(fitted) Gear Giveaway, for every day in 2012, a deserving group or individual will be selected to receive L.L.Bean gear or an Outdoor Discovery Schools experience (valued up to $500).

In addition to the Get Out(fitted) Gear Giveaway, L.L.Bean is donating $1 million to the National Park Foundation through its Million Moment Mission—a year-long campaign designed to encourage individuals to share their outdoor “moments” with L.L.Bean.

Details

L.L.Bean, Inc.

L.L.Bean, Inc. is a leading multichannel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe.

The 200,000 square foot L.L.Bean retail store campus in Freeport, Maine, is open 24 hours a day, 365 days a year, and welcomes more than 3 million visitors every year.

Website: llbean.com

Worth Pondering…

It is what we think we know already that often prevents us from learning.
—Claude Bernard

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L.L.Bean Supports National Park Foundation’s with Million Moment Mission

While taking steps to spend more time outdoors this year, Americans will have an opportunity to help children in underserved communities experience our National Parks as part of L.L.Bean’s Million Moment Mission.

L.L.Bean is pledging to donate $1 (up to $1 million) for every “outdoor moment” Americans share online or by attending one of L.L.Bean’s many outdoor events this year. The funding from L.L.Bean will support the National Park Foundation’s “America’s Best Idea” program, connecting diverse, underserved, and under-engaged audiences in local communities to national parks.

L.L.Bean is also offering a newly expanded curriculum of outdoor recreation excursions for families and individuals through its growing Outdoor Discovery School.

The Outdoor Discovery School winter curriculum offered in states—including Connecticut, Illinois, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, Pennsylvania, and Virginia—offers fully outfitted half-day, full-day, and multi-day winter sport experiences.

Outdoor Discovery School

“One of the first things we teach parents in our winter classes is how to layer clothing correctly to be comfortable in any climate,” said Hutchison.

Research shows that even 15 minutes outdoors a day in the winter months can have tremendous benefits for increased concentration, mood elevation, and physical health. Hutchison offers the following advice for busy parents:

Discover Something New. Remember the thrill of seeking out a new adventure you had as a child? Your family will be energized when you try a new outdoor recreation experience together or seek out a park you’ve never tried before. Layer up and schedule a date for an afternoon to explore together. Consider registering your family for one of our L.L.Bean Outdoor Discovery School courses. They are a great value and make trying a new sport easy, safe, and fun.

Let's Go to RVing to Joshua Tree National Park, California. © Rex Vogel, all rights reserved

Find Small Pockets for Outdoor Fun. Even a short 15-minute walk can be an opportunity for physical activity, observation and conversation with your children. While the children may be reluctant to go outside in winter, if you set the example, they’ll enjoy it, too.

Read and Research. Take advantage of your local nature centers. Winter is a great time to learn about animal habits and habitats. Ignite your child’s curiosity and they’ll enjoy taking that knowledge with them to the local park or your own backyard.

Discover Your Outdoor Passion. Share It Online In the Million Moment Mission.

Note: This is the first of a 2-part series on the L.L. Bean partnership with National Parks Foundation

Part 1: L.L.Bean Celebrates 100th Anniversary with National Park Foundation Partnership

Details

L.L.Bean, Inc.

L.L.Bean, Inc. is a leading multichannel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. While its business has grown over the years, L.L.Bean still upholds the values of its founder, including his dedication to quality, customer service and a love of the outdoors.

Let's Go RVing to El Moro National National Monument. © Rex Vogel, all rights reserved

L.L.Bean products are rigorously tested, guaranteed to last and always shipped free. In the past five years, L.L.Bean has donated over $6 million toward conservation and land stewardship. The 200,000 square foot L.L.Bean retail store campus in Freeport, Maine, is open 24 hours a day, 365 days a year, and welcomes more than 3 million visitors every year.

Phone: (800) ­441-5713

Website: llbean.com

National Park Foundation

You are the owner of 84 million acres of the world’s most treasured memorials, landscapes, ecosystems, and historic sites—all protected in America’s nearly 400 national parks.

Chartered by Congress, the National Park Foundation is the official charity of America’s national parks.

Address: 1201 Eye Street, NW, Suite 550B, Washington, DC 20005

Phone: (202) 354-6460

Website: nationalparks.org

Worth Pondering…
Not to have known…either the mountain or the desert is not to have known one’s self.

—Joseph Wood Krutch

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L.L.Bean Celebrates 100th Anniversary with National Park Foundation Partnership

The National Park Foundation, the official non-profit of America’s national parks, and L.L.Bean announced a year-long effort to increase outdoor recreation among families and introduce more children to America’s national parks than ever before.

The Million Moment Mission is a program created in celebration of L.L.Bean’s 100-year anniversary to provide $1 million in support to the National Park Foundation’s “America’s Best Idea” program through a national movement to share stories, ideas, and photos of outdoor experiences.

This program is launched on the heels of a survey jointly created by L.L.Bean and the National Park Foundation which found that not only are children today not spending as much time outdoors as their parents did, more than a third of parents say they prefer to spend time indoors and 59 percent report that busy schedules often make it a challenge to get outside.

“Our founder, Leon Leonwood believed that spending time outdoors was fundamental to happiness in life. This belief was the guiding principal our company was founded on and still continues to drive us in all we do, 100 years later,” said Chris McCormick, CEO of L.L.Bean, in a news release.

“Through the decades we have received many letters and stories from people sharing their passion for nature and outdoor recreation. In the world we live in today we have the ability to share and influence the conversation in a way we hope will re-ignite America’s love affair with the great outdoors and help families pass that passion on to the next generation.”

“There is no better way to safeguard our nation’s treasures and inspire new generations of outdoor enthusiasts then by introducing a young person to our national parks,” said Neil Mulholland, President and CEO of the National Park Foundation. Through the America’s Best Idea grant program the National Park Foundation is helping to bring youth from underserved communities into the parks for outdoor excursions year round where they will participate in a variety of educational and experiential activities.

“We’re passing on a legacy to the next generation and we hope individuals will get outdoors, show their support for the national parks, and help L.L.Bean reach their Million Moment Mission.”

National Parks — A Year-Round Treasure

According to National Park Foundation, many people don’t realize winter is one the most magnificent times to visit our national parks with beautiful scenery and smaller crowds. The survey showed slightly more than one in four people (28 percent) say they have never visited a national park.

Whether viewing the snowcapped rim of the Grand Canyon, cross-country skiing or snowshoeing in the magical backdrop of Maine’s Acadia National Park, or enjoying the temperate waters of south Florida’s Biscayne Bay—winter is an excellent time to experience the magic of America’s national parks in a whole new way.

At Yellowstone National Park, for example, just five percent of the annual three million visitors come during the winter months, and at Kentucky’s Mammoth Cave State Park and many other parks across the country, it’s possible to receive a personal guided tour by park rangers who, in the summer, would be hosting tours for large groups.

Making the Most of Winter Outdoor Moments

Let's Go RVing to Montezuma Castle National Monument. Arizona. © Rex Vogel, all rights reserved

“One of the barriers to getting outdoors this time of year can simply be the temperatures for many,” L.L.Bean Outdoor Discovery School guide Rob Hutchison said.

In fact, weather was the number one reason parents gave for staying indoors.

Note: This is the first of a 2-part series on the L.L. Bean partnership with National Parks Foundation

Part 2: L.L.Bean Supports National Park Foundation’s with Million Moment Mission

Worth Pondering…
Climb the mountains and get their good tidings.

Nature’s peace will flow into you as sunshine flows into trees.

The winds will flow their own freshness into you and the storms their energy, while cares will drop off like autumn leaves.

—John Muir

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