Tampa SuperShow RV Resort Participation & Kidd-Eyster Fuel Survey

Tallahassee, Florida-based Kidd RV Resort Consulting, an integrated marketing firm specializing in the RV industry, reports on RV resort participation at the recent Tampa RV SuperShow and the Kidd-Eyster annual motorcoach resort fuel survey gathered at the show.

RV Resort Participation

2013 Tampa RV SuperShow
2013 Tampa RV SuperShow

RV resort participation remained flat at the recent Tampa RV SuperShow.

Twenty-five resorts were represented this year, the same as last year, but down from 53 during 2011. The 25 resorts represented 10 no-shows from the previous year, replaced by 10 new resorts to the show this year.

According to self reports, sales and interest at RV resorts represented at the show have been strong year over year.

“The resorts that we are associated with, such as Las Vegas Motorcoach Resort, Sunnybrook RV Resort, Hearthside Grove Motorcoach Resort, and Heritage Motor Coach Resort, enjoyed double-digit sales this past year, which we find very encouraging,” says Jerry Kidd, president of Kidd RV Consulting in a news release.

“The 10 new resorts represented at the 2013 Tampa RV SuperShow are at lower price points than the more luxurious resorts that didn’t attend this year, such as Heritage and Marina in Orange Beach, Alabama. In fact, Heritage did not attend the show this year due to selling out most of their lots prior to the start of 2013.”

Kidd-Eyster Fuel Survey

Regarding the Kidd-Eyster annual motorcoach resort fuel survey gathered at the show, this year’s results demonstrated that RVers’ driving habits were unchanged during 2012. Sentiments have remained the same with respondents indicating that if fuel prices continue to decline, more than 70 percent of RVers would increase their travel plans or behaviors.

“As in 2012, the majority of RVers responded that they would travel until fuel prices reach $8/gallon which is looking like it’s a long way off. Fuel prices are continuing to head down, and RVers are beginning to feel more positive, indicating RVers will be getting out on the road even more in the year to come,” Kidd said.

Details

Kidd RV Resort Consulting

Kidd RV Resort ConsultingKidd RV Resort Consulting specializes in working with RV developers and industry related partners to create a vision, articulate an idea, own the process, and relentlessly pursue its execution with the goal of exceeding expectations through measurable results.

Kidd RV Resort Consulting helps clients reach goals through extensive service capabilities including design and illustration, web solutions, advertising, public relations, brand consulting, and strategic planning.

Phone: (800) 323-4869

Website: kiddrv.com

Worth Pondering…

“Would you tell me, please, which way I ought to go from here?”
“That depends a good deal on where you want to get to,” said the Cat.

—Lewis Carrol

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Kidd RV Analyzes Relationship between Gas Prices & RV Travel

Tallahassee, Florida-based Kidd RV Resort Consulting, an integrated marketing firm specializing in the RV industry, has interpreted the results of its five-question survey to analyze the relationship between gas prices and RVers’ travel behaviors from the summer of 2011 to the winter of 2012.

The results of Kidd RV’s ongoing quarterly industry surveys are valuable for the consulting firm in order to understand RVers’ lifestyles and to better serve their clients- specifically RV resorts, according to a news release.

Kidd RV uncovered several insightful differences between fuel survey results from 2011 to 2012. Respondents of the 2011 survey indicated that if fuel prices continued to increase, more than 70 percent of RVers would change their travel plans or behaviors.

However, in 2012, fuel price was not a primary factor in planning an RV trip for participants of the survey. The percentage of respondents who would change their travel behaviors dropped to 27 percent in 2012, an indication that more RVers are adhering to their travel plans despite fuel prices.

This fluctuation is potentially due to the 16 percent fuel price decrease that occurred from the summer through December, combined with an improving economy.

Based on survey results, RVers are more committed to paying higher fuel prices and traveling in 2012 as compared to 2011. In 2012, the majority of RVers responded that they would travel until fuel prices reached $8/gallon, while only 7.4 percent of RVers would pay $8/gallon in 2011.

In addition, 55 percent of participants are planning on traveling more than they did in 2011, 36 percent planning to travel the same as in 2011, and only 9 percent traveling less than they did last year. These results are indicative of RVers’ willingness to travel further and spend more money on fuel in 2012 as compared to in 2011.

Survey suggests that the nation’s RVers won’t be held captive by rising fuel prices this season.

“Understanding how RVers are affected by industry trends, obstacles and new technologies aids Kidd RV for the purpose of creating more focused marketing objectives and maximizing positive results for our clients,” says Jerry Kidd, President of Kidd RV Resort Consulting.

“It is crucial for us to be in tune with RVers’ lifestyles in order to better understand the market and ways to make traveling more convenient for our target audience. Through our research on fuel costs and travel behaviors, we have gained insight about how far RVers are willing to travel to their destinations this year, and how much they are willing to pay along the way.”

Details

Kidd RV Resort Consulting

Kidd RV Resort Consulting specializes in working with RV developers and industry related partners to create a vision, articulate an idea, own the process, and relentlessly pursue its execution with the goal of exceeding expectations through measurable results.

Kidd RV Resort Consulting helps clients reach goals through extensive service capabilities including design and illustration, web solutions, advertising, public relations, brand consulting, and strategic planning.

Phone: (800) 323-4869

Website: kiddrv.com

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I travel not to go anywhere, but to go.

I travel for travel’s sake.

The great affair is to move.

—Robert Louis Stevenson

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