With a nod to the past, Winnebago’s Brave reflects the retro quality of its 1960’s predecessor, while offering today’s best innovations
In the late ’60s and ’70s, there was no mistaking a Winnebago motorhome. The bold Flying W and iconic “eyebrow” designs were cutting paths to fun and adventure from coast to coast. It was the coach that made America fall in love with motorhomes.
Though the days of Flower Power have long passed, Winnebago decided to revive its classic 1960’s RV with features that incorporate the technologies of today. Perhaps the peace sign is now a thumbs-up as Winnebago has joined other companies that have proven that retro can still turn heads and open pocketbooks.
From Chuck Taylor shoes to Volkswagen’s famous Beetle, Winnebago is capturing a new market by offering the timeless appeal of the past, coupled with the newest features of the present.
With retro offerings trending among younger buyers, Winnebago research indicated that their original 1960’s RV could still captivate customers in the right target markets, according to a company news release.
“The Brave is a testament to both our rich history and bright future in the motorhome lifestyle. More importantly, our sales numbers are proving that retro is still cool,” stated Randy Potts, CEO of Winnebago Industries.
“The Winnebago has been re-imagined. This is the iconic Winnebago mom and dad had, modernized. The features truly speak for themselves.”
The new Brave breathes new life into the celebrated design, giving drivers the opportunity to relive childhood memories.
Beyond its stylish appearance, the Winnebago Brave is loaded with versatile floor plans—ideal for weekend getaways or extended trips.
The Brave features a state-of-the-art sliding dash rearview monitor with Rand McNally RV GPS and a powered patio awning as well as Winnebago’s StudioLoft bedding system for added sleeping space.
Winnebago’s classic eyebrow design and “Flying W” sidewall logo earned the top award of the Recreation Vehicle Industry’s 52nd Annual Trade Show.
The Winnebago Brave and its sister, the Itasca Tribute, were given the prestigious title of “RV of the Year” by RV Business Magazine.
Winnebago offers a true sense of discovery and rediscovery with multigenerational appeal.
The Brave and Tribute retail for $96,599 to $121,379 and are available in three 26- to 31-foot floor plans on a 362-hp, V10-powered Ford chassis.
Winnebago Industries, Inc
Forest City, Iowa-based Winnebago Industries, Inc., “The Most Recognized Name In Motor Homes”, is a leading U.S. manufacturer of recreation vehicles, which are used primarily in leisure travel and outdoor recreation activities.
The Company builds quality motorhomes, travel trailers, and fifth wheel products under the Winnebago, Itasca, Era, SunnyBrook, and Metro brand names.
Winnebago Industries has received the Quality Circle Award from the Recreation Vehicle Dealers Association every year since the award’s inception in 1996.
Postal Address: P.O. Box 152, Forest City, IA 50436
Street Address: 605 West Crystal Lake Road, Forest City, IA 50436
Phone: (641) 585-3535
Winnebago Website: www.winnebagoind.com
Itasca Website: goitasca.com
goLife Website: www.winnebagolife.com
Far too late to understand many of the missed goals in life:
Joy, beauty of nature, health, travel and culture,
Therefore, man is, time wise!
High time is it! Travel, travel!
—Wilhelm Busch (1832-1908)