Mediaplanet introduces distribution of its first edition cross-platform edition of American Adventure Guide, as part of a campaign to encourage readers to reconnect with the America’s great outdoors.
The campaign focuses on different types of trips from road trips, RVing, camping, hiking, fishing, and many more.
In partnership with industry leaders, the campaign provides readers with educational insight about family adventures and explorations as well as the accessibility and growth in recent years that continue to propel the industry forward and bring dream vacations to life, according to a Mediaplanet news release.
The print component of American Adventure was distributed within last weekend’s edition of USA Today in select markets including New York, South Florida, the Carolinas, Cincinnati, Dallas, Denver, and San Francisco, with a circulation of approximately 470,000 copies and an estimated readership of 1.4 million.
Jeff Corwin, renowned conservationist and explorer, graces the cover of the print publication. An exclusive interview with Corwin on the interior serves as a source of inspiration for readers to get up, get out, and get going on the next adventure.
Dolly Parton is also featured, sharing insight into her RV lifestyle, memories, and inspirations.
This time of year outdoor enthusiasts begin planning camping trips and start researching and purchasing new equipment. Part of the cost is in camping gear, and for many, finding durable gear that lasts from year to year is crucial to a positive camping experience. An informative article in the digital version, “Innovative Gear For Outdoor Adventures”, offers tips for buying durable products.
Whatever your interests, wherever you want to go, whoever you want to travel with—an RV is a fun, flexible, and affordable option. There is an RV for everyone. Indulge in your options and find a recreational vehicle that fits your travel needs as you peruse “Which RV is Right For You?”
The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets.
To explore the digital version of American Adventure Guide, click here.
This outdoor adventure campaign is made possible with the support of AAA, Leave No Trace, Children & Nature Network, National Park Conservation Association, Yellow Stone Association, Family Motor Coach Association, National Association of RV Parks & Campgrounds, Recreation Vehicle Industry Association, National Marine Manufacturers Association, American Boating Association, Foundation for Safe Boating & Marine Information, and more.
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries.
Mediaplanet turns consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.
There is a pleasure in the pathless woods,
There is a rapture on the lonely shore,
There is a society, where none intrudes,
By the deep sea, and music in its roar:
I love not Man the less, but Nature more
—Lord Byron, Childe Harold’s Pilgrimage