Forest City, Iowa-based Winnebago Industries, Inc. is forging a distinct new motorhome market for compact, fuel efficient motorhomes.
With market share of 43.2 percent in calendar 2014 in this segment, Winnebago has essentially created a new market for customers interested in compact, fuel efficient motorhomes.
“We define a compact motorhome as any Class A, B, or C product with a narrow-width body (90 inches) and is under 26 feet in length,” said Russ Garfin, Winnebago Product Manager, in a company news release.
“Essentially that comes down to new product offerings in which Winnebago has taken the lead. New chassis selections in the past decade, such as the Mercedes-Benz Sprinter and Ram ProMaster, have provided Winnebago the opportunity to create innovative new products that meet the needs of a growing customer base.”
“The compact motorhome category has grown an amazing 83.3 percent since 2006, while the motorhome industry as a whole has declined by 32.1 percent.” Garfin added.
“Our new products have really sparked a growing trend of buyers who want to enjoy the RV lifestyle, but also want an easy-to-drive, fuel-efficient and highly maneuverable full-featured motorhome.”
According to Statistical Surveys, Inc., 5,441 motorhomes were retailed in the compact motorhome category in calendar 2014, 2,382 (43.8 percent) of which were Winnebago motorhomes.
Since 2006, 27,939 have been retailed in the compact motorhome category, 13,750 (49.2 percent) of which were Winnebago products.
Winnebago products that are included in the compact motorhome category include the Class A Via and Reyo, Class C View, Navion, Trend and Viva, and the Class B Winnebago Touring Coach line of Era and Travato.
The Class A Winnebago Via and Itasca Reyo are built on the Mercedes-Benz Sprinter chassis. Three floor plans offer a whole host of arrangements so you can customize your interior to suit your needs.
Also built on the Mercedes-Benz Sprinter chassis, the Class C Winnebago View and Itasca Navion offer four attractive floor plans with room for expanded dining and relaxation.
Built on the Ram ProMaster chassis, the Winnebago Trend and Itasca Viva offer efficiency and comfortable living space for up to four people. Both 23-foot floor plans offer a powered StudioLoft bed that lifts tight to the ceiling to conserve space during the day. Other features include energy-saving LED lighting and soft, easy-to-clean Ultraleather furniture.
Built on the Mercedes-Benz Sprinter chassis, the Class B line of Winnebago Era and Itasca Travato feature Ultraleather swivel cab seats, an available Infotainment Center with Rand McNally RV GPS, MCD blackout roller shades, and Corian galley countertops.
Winnebago Industries, Inc
Forest City, Iowa-based Winnebago Industries, Inc., “The Most Recognized Name In Motor Homes”, is a leading U.S. manufacturer of recreation vehicles, which are used primarily in leisure travel and outdoor recreation activities.
The Company builds quality motorhomes, travel trailers, and fifth wheel products under the Winnebago, Itasca, Era, SunnyBrook, and Metro brand names.
Winnebago Industries has received the Quality Circle Award from the Recreation Vehicle Dealers Association every year since the award’s inception in 1996.
Postal Address: P.O. Box 152, Forest City, IA 50436
Street Address: 605 West Crystal Lake Road, Forest City, IA 50436
Phone: (641) 585-3535
Winnebago Website: www.winnebagoind.com
Itasca Website: goitasca.com
goLife Website: www.winnebagolife.com
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