FMCA Rebrands Magazine as Family RVing

Members of the Family Motor Coach Association (FMCA), an international association for RV owners, will soon have the association’s newly re-branded monthly publication in their mailboxes.

Family RVing Cover (Source: FMCA)

Family RVing Cover (Source: FMCA)

The association’s monthly publication, which first rolled off the presses in 1964 — shortly after the RV owners group was founded—has a new title and a fresh new look as Family Motor Coaching magazine is now Family RVing, according to a press release.

“The new title chosen for the magazine, Family RVing, embraces the fact that FMCA represents a close-knit community of RVers, tied together by a love of traveling and exploring, discovering new places, and meeting new people,” said Jon Walker, FMCA national president.

“‘Family,’ and ‘RVing’ are part of our heritage, our present, and our future,” he added.

FMCA turned to Bates Creative Group, an award-winning agency based in Silver Spring, Maryland, to lead the first refresh of the magazine in a decade. Their designers worked with the FMCA staff to create a publication that would appeal not only to the group’s current membership, but also to new members the club plans to welcome to the fold.

In a membership referendum that ended in November, FMCA members opted to allow towable owners to join the organization by a vote of 6,820 to 2,981.

“RVing is all about having fun, and we want the magazine to reflect that,” said FMCA Executive Director Chris Smith.

“I believe we’ve accomplished that with this rejuvenation and rebranding of our monthly publication. We’ve also unveiled a new website dedicated to the magazine and we invite RVers to check it out. FamilyRVingmag.com is a great resource for members and prospective members alike.”

FMCA Headquarters (Source: FMCA)

FMCA Headquarters (Source: FMCA)

FMCA is a member-owned, not-for-profit organization based in Cincinnati, Ohio.

“The focus has always been on the RV community—the members of the association—and meeting their needs,” said Mr. Walker.

“And the members have affirmed that by voting to welcome like-minded RV owners whose vehicles don’t happen to have their own motive force. We all share a passion for traveling the continent by RV and enjoying all the lifestyle has to offer.”

For information about how to sign up for FMCA membership, which includes a subscription to Family RVing magazine, visit FMCA.com.

FMCA hosts two conventions each year where association members stay on-site in their RVs and take part in a variety of activities. (Source: FMCA)

FMCA hosts two conventions each year where association members stay on-site in their RVs and take part in a variety of activities. (Source: FMCA)

In the interests of full disclosure, I am a FMCA member.

Worth Pondering…

Do you know why your RV WINDSHIELD is so large and the rear view mirror is so small? Because our PAST is not as important as our FUTURE. So, look ahead and move on.

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