RVDA Announces 2016 Quality Circle Awards

The RV Dealers Association (RVDA) will honor RV brands built by 15 manufacturers with its Quality Circle Award in Louisville, Kentucky, November 28, just prior to the opening of the National RV Trade Show.

These brands/manufacturers/ product categories received at least 15 dealer responses and scored 4.25 or above on a 5-point scale in overall dealer satisfaction in the association’s 23rd Annual Dealer Satisfaction Index (DSI) survey.

Airstream travel trailer camping at Pleasant Harbor RV Park, Arizona. © Rex Vogel, all rights reserved

Airstream travel trailer camping at Pleasant Harbor RV Park, Arizona. © Rex Vogel, all rights reserved

“The DSI Quality Circle Award recognizes the high level of success these manufacturers have had in working with their dealer business partners,” said RVDA Chairman of the Board Darrel Friesen of All Seasons RV Center in Yuba City, California.

“Their commitment to continuously improving products and services ultimately helps dealers serve customers better and preserves our industry’s share of consumers’ discretionary dollars.”

The towable RV manufacturers/brands receiving awards are (in alphabetical order by manufacturer):

  • Airstream
  • Coachmen (Apex Travel Trailers, Brookstone/Chaparral Fifth Wheels, Freedom Express Travel Trailers)
  • DRV (Mobile Suites, Elite Suites/Full House)
  • Forest River (XLR)
  • Grand Design (Imagine, Momentum, Reflection, Solitude)
  • Gulf Stream (Vintage Cruiser/Vista Cruiser)
  • Heartland (North Trail/Wilderness)
  • Keystone (Fuzion/Impact, Montana/High Country, Springdale/Summerland/Residence)
  • KZ (Durango/Durango Gold/Venom, Spree/Spree Connect/Spree Escape/MXT/Vision)
  • Lance (Travel Trailers/Toy Haulers, Truck Campers)
  • Venture (SportTrek/Sonic).
Camping in a Cougar travel trailer at Whispering Hills RV Park, Georgetown, Kentucky. © Rex Vogel, all rights reserved

Camping in a Cougar travel trailer at Whispering Hills RV Park, Georgetown, Kentucky. © Rex Vogel, all rights reserved

The motorized RV manufacturers/product categories receiving awards are (in alphabetical order):

  • Airstream
  • Leisure Travel Vans/Triple E
  • Newmar
  • Pleasure-Way
  • Tiffin

When rating their brands/manufacturers, RVDA asks dealers to express, confidentially, their level of satisfaction on four core issues:

  • Reliability/quality
  • Parts
  • Warranty
  • Sales
Newmar Dutch Star Class A motorhome camping at Two Rivers Landing RV Resort. Sevierrville, Tennessee. © Rex Vogel, all rights reserved

Newmar Dutch Star Class A motorhome camping at Two Rivers Landing RV Resort. Sevierrville, Tennessee. © Rex Vogel, all rights reserved

The 23rd Annual DSI survey was conducted between August and October 2016. Four hundred and eighty-one (481) dealers responded to the survey this year and provided 2,755 brand ratings, an average of almost six per dealer.

A summary of the DSI survey aggregate results will appear in the December issue of RV Executive Today.

RVDA is the national association representing RV retailers. The association’s members include RV dealers, RV rental operators, and RV AfterMarket sales and service locations.

Tiffin Alegro Class A motorhome camping at Jackson-Rancheria RV Resort, Jackson, California. © Rex Vogel, all rights reserved

Tiffin Phaeton Class A motorhome camping at Jackson-Rancheria RV Resort, Jackson, California. © Rex Vogel, all rights reserved

RVDA of Canada is a national, volunteer federation of provincial and regional RVDA associations which exists to protect and promote the interests and welfare of RV Dealers across Canada in order to enable the industry to maximize its potential.

Worth Pondering…

We are what we repeatedly do. Excellence, then, is not an act, but a habit.

—Aristotle

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