Building on strong sales and growing market share in the fifth-wheel toy hauler segment, Elkhart, Indiana-based Heartland Recreational Vehicles LLC has broadened its product offerings with the introduction of the Torque Extreme Lite travel trailer series targeting a rapidly growing 1/2-ton pickup market.
“Heartland has experienced tremendous growth over the last few years in the fifth-wheel toy hauler segment,” stated General Manager A.J. Jones, in a company news release.
“However, because of production limitations in the past, we weren’t able to expand into other areas of the market, which continues to branch into new categories.”
As part of a companywide expansion initiative, Heartland moved its toy hauler operations into a dedicated facility, effectively doubling production capacity while significantly reducing turnaround times.
“Heartland has made a huge commitment to toy haulers, allowing us to compete in all-new price points and weights,” Jones stated.
Jones noted that Heartland owns a 22 percent market share in fifth-wheel toy haulers and a nearly 30 percent share of all triple-axle fifth-wheel toy haulers sold.
Combining lightweight construction with aggressive pricing, the Torque offers Heartland’s dealer partners a full-featured toy hauler that addresses the towing needs of 1/2-ton pickup owners.
“The key to the Torque Extreme Lite is to keep the same high-end look and features that our fifth-wheel toy haulers provide, but doing it on a 1/2-ton towable platform,” noted Coley Brady, vice president of sales and marketing.
“Our dealers have been begging for an affordable, 1/2-ton towable, and A.J. and his team delivered with the Torque Extreme Lite.”
Available in six floor plans, ranging in length from 31- to 38 1/2 feet, the new Torque Lite series features 102-inch wide-body construction, all-aluminum framing and Equa-flex suspension with gas shocks to ensure a stable, comfortable ride.
The onboard garage is equipped with 5,000-pound tie-downs, Happy-Jac powered bunks beds and can accommodate the largest side-by-sides. MSRP pricing starts at $39,450.
“The introduction of the Torque travel trailer extends Heartland’s laser focus on the toy hauler segment,” said Heartland President Chris Hermon.
“By entering into the 1/2-ton pickup market, we have positioned Heartland to capture even more market share in what we see as a segment that continues to evolve and gain traction. As always we listened to our dealers, bringing to market a product that not only meets a growing demand but also stands out on the sales lot with features traditionally not offered by the competition at this price point.”
Heartland Recreational Vehicles, LLC
Heartland Recreational Vehicles is a leading manufacturer of towable recreational vehicles in the US. The Company markets over 16 brands of fifth wheel trailers, travel trailers, and toy haulers including Landmark, Big Horn, Big Country, ElkRidge, Gateway, Sundance, Greystone, North Trail, Prowler, Cyclone, Road Warrior, Wilderness, Torque, and Trail Runner.
Heartland is number three in market share in fifth wheels and closing in on being among the top five towable manufacturers of fifth wheels and travel trailers combined.
Heartland’s towable RVs are sold through an independent network of dealers throughout the United States and Canada.
The Company has over 900 employees.
Heartland factory tours are conducted Tuesday, Wednesday, and Thursday at 3:00 p.m.
Heartland Recreational Vehicles, LLC is a division of Thor Industries Inc.
Address: 1001 All-Pro Drive, Elkhart, Indiana 46514
Phone: (574) 262-5992 or (888) 262-5992 (toll free)
I see travel as the one of the most important ways of expanding human beings’ understanding of each other. Through travel we discover humility, love, friendship, passion and ourselves.