Jackson Center, Ohio-based Airstream and the Mercedes-Benz Club of America (MBCA) announced an exclusive multi-year strategic partnership.
Airstream and MBCA will lead the creation of a dedicated Airstream owners’ community, supported through partnership in MBCA club events and a variety of co-marketing programs.
Effective June 2014, Airstream will purchase a one-year MBCA membership for every customer who buys a new Airstream Interstate motorhome or Autobahn passenger van, both based on the award-winning Mercedes-Benz Sprinter chassis.
Airstream will also give current qualifying MBCA Members a $500 discount on the purchase of a new Interstate or Autobahn.
“The values shared by Airstream and Mercedes-Benz have always been clear, but aligning ourselves more closely with such a large and active owners’ group will yield great benefits for all parties,” said Bob Wheeler, Airstream president and CEO, in a company news release.
“We look forward to bringing to life the full potential of this new relationship.”
The MBCA was founded in 1956 and represented a small but growing family of kindred spirits drawn together by a fascination for the engineering and tradition of this luxury German marque – much like Airstream’s Founder Wally Byam and his first caravans.
This type of camaraderie is still at the heart of these two organizations today, added Wheeler.
“We are thrilled to partner with Airstream as we welcome Interstate and Autobahn owners to the MBCA community,” said Terry Kiwala, Mercedes-Benz Club of America national president.
“We look forward to seeing Interstate and Autobahn at events in the U.S. and Canada, which celebrate the heritage of Mercedes-Benz vehicles, and we warmly anticipate the start of new and lasting friendships with their enthusiastic owners.”
Airstream first began its partnership with Mercedes-Benz with the launch of the contemporary and sophisticated Airstream Interstate in 2004, which remains the top model in its class for the third year in a row and is built from a bespoke version of the Mercedes-Benz Sprinter van chassis.
Airstream’s new luxury VIP passenger van, the Autobahn, was launched in early June 2014 and is now available through select Mercedes-Benz Sprinter dealers.
Airstream, maker of the iconic “silver bullet” travel trailer, is the oldest recreational vehicle manufacturer in North America.
Following founder Wally Byam’s credo, “Let’s not make changes, let’s only make improvements” Airstream has remained a timeless classic.
Address: 419 West Pike Street, P.O. Box 629, Jackson Center, OH 45334-0629
Phone: (877) 596-6111 (toll free)
Founded in 1926, Mercedes-Benz is a German automobile manufacturer, a multinational division of the German manufacturer Daimer AG.
The brand is used for luxury automobiles, buses, coaches, and trucks. The headquarters of Mercedes-Benz is in Stuttgart, Baden- Württemberg, Germany.
Mercedes-Benz Club of America (MBCA)
Established in 1956 Mercedes-Benz Club of America (MBCA) has approximately 30,000 members in 85 local sections throughout the U.S. and Canada.
In 1985, MBCA finished construction of a new club-owned building in Colorado Springs which now serves as the national headquarters.
The Star, the Official Magazine of the Mercedes-Benz Club of America, is mailed to members six times each year and all content from the current and many past issues is available to members on the web site.
Address: 1907 Lelaray Street, Colorado Springs, CO 80909
Phone: (719) 633-6427 and (800) 637-2360 (toll free)
I saw a peanut stand, heard a rubber band, I saw a needle that winked its eye. But I think I will have seen everything When I see an Airstream fly.
—music and lyrics by Oliver Wallace and Ned Washington, in Dumbo