The RV industry’s shipments will total 349,400 units in 2014, an 8.8 percent increase above the 2013 total of 321,127, according to RV industry analyst Dr. Richard Curtin.
Releasing the forecast at the Recreation Vehicle Industry Association’s (RVIA) joint-committee luncheon earlier this week (June 2), Curtin said RV shipments are also expected to rise for a sixth consecutive year in 2015 with wholesale production forecasted to reach 360,100 units, a gain of 3.1 percent over the projected 2014 total, and the industry’s highest total since 2006.
The estimated total for 2014 is up 111 percent from the industry’s 2009 recession low, the RVIA said in a written announcement.
Because of a strong consumer response to the versatility, affordability, and innovative designs of new models, RV shipments through the first four months of 2014 were up 11.0 percent over the same period in 2013.
RVIA shipment data reflect the strong appeal of RVs across the range of product types with double-digit increases in travel trailers, fifth-wheels, Class A motorhomes, Class B motorhomes, and Class C motorhomes.
“The RV industry’s promising future is based on gains in jobs, incomes, and household wealth,” said Curtin, director of consumer surveys at the University of Michigan, during his presentation to RVIA members at the association’s annual Committee Week.
“Rising home values will continue to strengthen home equity, and along with higher stock prices, will bolster the willingness and ability of new RV buyers.”
The revival of the RV industry following the recession is due to the creation of new products that are valued by consumers, Curtin told the audience.
“Innovative products result from a company’s culture that encourages active participation of all employees in the design, production, and marketing of RVs,” he explained.
“Great concepts do not guarantee great products. Great products are made by how the countless details are executed to meet the diverse needs of consumers.”
RV makers continue to benefit from people’s strong attachment to the RV lifestyle, Curtin said. Consumers have adjusted their RV preferences to meet their new economic realities, and RV manufacturers have adjusted their product lines to reflect those changes.
Both RVers and RV manufacturers must be recognized as early adapters to changing economic conditions, Curtin told the gathering.
“The RV marketplace has confirmed the perfect match between the continuous innovative process used by RV manufacturers and suppliers and the enduring appeal of the RV lifestyle among consumers,” Curtin explained.
Recreation Vehicle Industry Association (RVIA)
The Recreation Vehicle Industry Association (RVIA) is the national trade association representing recreation vehicle (RV) manufacturers and their component parts suppliers who together build more than 98 percent of all RVs produced in the U.S.
Headquartered in the Washington, D.C. suburb of Reston, Virginia, RVIA is a unifying force for safety and professionalism within the RV industry and works with both federal and state government agencies to protect the interests of its members.
A clearinghouse of industry facts and information, RVIA also provides free materials to consumers and other publics about RV travel and camping and actively works with the media nationwide to educate the public about the benefits of RVing.
Address: 1896 Preston White Drive, Reston, VA 20191
Phone: (703) 620-6003
Recreational vehicles are wonderful… To travel by RV is to see nature and human beings, towns and churches and rivers, in fact, to see life.
—with apologies to Agatha Christie