Thor Motor Coach Increases Market Share in 2013

Nearly one out of every four motorhomes sold in America are produced by Thor Motor Coach (TMC), the No. 1 subsidiary company of motorhomes in the United States according to data provided by Statistical Surveys Inc.

Thor Motor Coach; North America's Best Selling Motorhome BrandThe combination of retail sales from the United States and Canada also make Thor Motor Coach the clear retail leader for all of North America for the third year in a row.

Thor Motor Coach’s motorhomes make up more than 23 percent of the U.S. market share, the company reported in a news release.

The combination of retail sales from the United States and Canada make Thor Motor Coach the retail leader for all of North America.

Strong performance from individual models includes A.C.E., the No. 1 selling gas-powered Class A motorhome, and Four Winds, the No. 1 selling Class C motorhome.

Big market share gainers include the Palazzo diesel with a 200 percent increase, the Windsport Class A with a 104 percent increase, and the Tuscany diesel with a 58 percent increase in units retailed during 2013.

An earlier story on the 2014 Tuscany, Tuscany XTE, and Palazzo can be seen by clicking here.

Thor Motor Coach Tuscany Diesel Coach Interior

Thor Motor Coach Tuscany Diesel Coach Interior

Innovative new designs like the Axis and Vegas Recreational Utility Vehicles (RUVs) created a new segment of motorhomes, making “a big impression with the media and consumers throughout the RV industry,” the company reported.

The Axis and Vegas also received the inaugural RV Business 2014 RV of the Year Award.

An earlier story on the 2014 Axis and Vegas RUV can be seen by clicking here.

The Outlaw brand of toy haulers continued to build a strong presence in the market with the introduction of two new Class C models, helping it to gain a substantial 63 percent unit sales increase over 2012.

“We are thrilled with the results. I really believe this is testament to the team we have at Thor Motor Coach. Our product planning, engineering, sales and manufacturing personnel have all pushed themselves to create the most innovative products in the market,” stated Dana Simon, vice president of sales and marketing at Thor Motor Coach.

“Over the years, our dealer partners have been the key contributor in promoting our brand. We cannot express how much gratitude we have for them and how much we value their relationships. We would also like to say thank you to the owners of TMC motorhomes. Their enthusiasm for our coaches is undeniable.”

Details

Thor Motor Coach

Thor Motor Coach was formed when Damon Motor Coach and Four Winds International strategically merged in late 2010.

For over 23 years Damon and Four Winds have been building many of the most recognized brands of motorhomes.

New 2014 Vegas RUV (Recreational Utility Vehicle) Motorhomes from Thor Motor Coach

New 2014 Vegas RUV (Recreational Utility Vehicle) Motorhomes from Thor Motor Coach

Thor Motor Coach manufactures Class A Front Engine Diesel motorhomes (Serrano and Avanti), Class A Diesel Pusher motorhomes (Astoria, Tuscany, and Palazzo), Class A Gas motorhomes (A.C.E., Hurricane, Daybreak, Windsport, Challenger, Miramar, and Outlaw), and Class C motorhomes (Four Winds, Chateau, Siesta, Siesta Sprinter, Citation, and Citation Sprinter).

Thor Motor Coach is a subsidiary of Thor Industries, Inc., Jackson Center, Ohio, the world’s largest manufacturer of recreational vehicles.

Address: 701 County Road 15, PO Box 1486, Elkhart, Indiana 46516

Phone: (800) 860-5658

Website: thormotorcoach.com

Worth Pondering…

There is in all things a pattern that is part of our universe. It has symmetry, elegance, and graced— those qualities you find always in that which the true artist captures. You can find it the turning of the seasons, in the way sand trails along a ridge…

—Frank Herbert, Dune

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