Wakarusa, Indiana-based Prime Time Manufacturing, a division of Forest River, continues to post impressive retail growth rates as the young company begins its fifth year building towable recreational vehicles.
Final 2013 numbers from Statistical Surveys show that Prime Time’s travel trailer brands increased total retail sales by 47 percent and Prime Time’s fifth wheel brands increased total retail sales by 62 percent.
With a combined market share increase exceeding 30 percent for 2013, Prime Time is one of the fastest growing retail manufacturers in North America, according to the news release.
The consistent sales growth is a function of a unique business model, great dealers, and impressive product, according to National Sales Manager Ken Walters.
“Our business model continues to be a very dealer-centric and retail driven model,” said Walters.
“We put our dealers first and offer products that are a smart investment for them. They’ve felt great about increasing the amount of Prime Time products on their lots over the years and customers have chosen to buy that product over a myriad of other options. We couldn’t ask for a better lineup of dealer partners.”
Prime Time President Jeff Rank said he is pleased with the consistent growth the company has experienced.
“We are no longer a new start-up company where it’s easy to show huge year-over-year increases,” said Rank.
“Prime Time is well established in the Top 10 of our industry yet we still continue to grow significantly faster than our peers. It is truly a testament to treating your dealers well and developing great product with great quality.”
Prime Time Manufacturing
Prime Time offers towable recreation vehicles under the brand names of Avenger, Crusader, LaCrosse, Sanibel, and Tracer.
Prime Time Manufacturing is a division of Forest River, Inc, a Berkshire Hathaway company.
Location: 66149 SR 19, Wakarusa, Indiana
Address: Prime Time Manufacturing, c/o Forest River, Inc., PO Box 3030, 55470 CR 1, Elkhart, IN 46515
Phone: (574) 862-3001
“Get your motor runnin’ Head out on the highway Lookin’ for adventure And whatever comes our way Yeah Darlin’ go make it happen Take the world in a love embrace Fire all of your guns at once And explode into space.” It could be the theme song of every RVer, though it’s not likely what Steppenwolf had in mind when they recorded Born to be Wild in 1968.