RV Trader.com Experiences Record Year in 2013

RV Trader, a division of Dominion Enterprises, experienced a record year in customer growth, online traffic, and marketplace statistics in 2013.

rvtradersite2RV Trader.com reported a record 37 percent growth in unique visitor traffic year-over-year and a 49 percent growth in visitor traffic overall, according to Adobe Omniture analytics.

Additionally, mobile visitor traffic was up 184 percent, while mobile page view traffic saw a substantial growth of 244 percent year-over-year. According to Comscore, RV Trader experienced a 39 percent lift in visitor traffic in 2013, while traffic for the year totaled five times higher than any other online RV classifieds site.

In keeping with RV Trader’s consumer branding initiative of 2013, “Leaving Footprints Across the Country,” the business heavily focused on rally sponsorships, consumer shows, partnerships, increases in social advertising, enhanced email marketing campaigns, and search engine marketing spend. This resulted in a 14 percent growth in private-party ad placement and 110,000 total RVs for sale on the website—a record high.

Additionally, the RV Trader consumer newsletter subscriber base grew 59% year-over-year. Social media channels also experienced significant growth, with Facebook followers up 88 percent year-over-year, Twitter showing an increase of 45 percent, and Pinterest topping the charts at 425 percent growth year-over-year.

Additionally, RV Trader now has over 50 percent of the U.S. RV dealer marketplace live on the site.

rvtraderThe private-party marketplace remains healthy as well, with more ads placed on the site weekly than ever before.

Dealer call volume was also on the rise, with a 40 percent increase in calls placed year-over-year and an increase of 24 percent in total leads placed on the site through enhancements such as “Get Best Price” and “Request Price.”

“RV Trader’s dedication to providing the best online marketplace for buyers and sellers was demonstrated this year,” said Tim Custer, general manager of RV Trader.

“We are committed to offering best-in-class advertising and marketing solutions for dealers while providing top-notch customer service. At the end of the day, if we can generate more traffic to our site, better products for our dealer customers, and a healthy, online marketplace of buyers and sellers that produces quality leads and RV sales, everyone wins. The RV industry has seen a great year, and the momentum of such a positive year will only propel us forward as we kick off 2014.”

Details

RV Trader

rvtrader-logo-greenRVTrader.com is your online source for all your recreational vehicle needs.

Sell your RV by placing an ad in front of thousands of visitors per month.

Search more than 75,000 new or used recreational vehicles for sale, including campers, toy haulers, travel trailers, fifth wheels, pop up campers, class A, class B, and class C motorhomes for sale nationwide.

RVTrader.com offers all RV manufacturers including Fleetwood, Airstream, Holiday Rambler, Winnebago, Itasca, Forest River, Four Winds, Keystone, Monaco, Newmar, Jayco, Dutchmen, Coachmen, Starcraft, Gulf Stream, and more.

RVTrader.com is a division of Dominion Enterprises, a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, and travel industries.

Headquartered in Norfolk, Virginia, with 3,300 employees in the United States, Canada, England, Spain, and Italy, the company provides a comprehensive suite of technology-based marketing solutions, and more than 45 market leading websites.

Millions of For Rent®, Employment Guide®, and HotelCoupons.com® publications are distributed across the U.S. each year.

Website: rvtrader.com

Worth Pondering…

If we agree that the bottom line of life is happiness, not success, then it makes perfect sense to say that it is the journey that counts, not reaching the destination.
—Mihaly Csikszentmihalyi

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