Jayco Inc. approves the launch of its new Jay Smart, a line of Euro-styled, ultra-lightweight RVs.
The new line of towables is slated to be built on Jayco’s campus in Middlebury, Indiana.
Jayco displayed a prototype of the Jay Smart during the 2013 Louisville Show.
The company report that the reaction was overwhelmingly positive by those who explored the modernized, easy-to-tow, and lightweight revolutionary product.
“With the knowledge and experience we’ve gained from building this new family of lightweight products, we’re confident our dealers will gain an even stronger competitive advantage in the marketplace,” said Jim Jacobs, Jayco Chief Operating Officer.
“It wouldn’t surprise me if along the way we find ways of incorporating some of the design and engineering elements discovered in building the Jay Smart into our other product offerings.”
Formal introduction of the Jay Smart will occur at Jayco’s annual Homecoming event taking place in San Antonio, Texas, the week of June 23.
Initial offerings of the Jay Smart will include four floor plans in 19-, 22- and two 26-foot lengths. Each unit will be built with the same streamlined, contemporary look highlighted during the RV industry’s largest trade show of the year at Louisville.
Brian Donat, an industry veteran, will remain active as a product design consultant for the Jay Smart. Donat’s knowledge of the European marketplace is a valuable asset and contributed greatly to the positive response from the dealer network, said Jacobs.
The company manufactures and markets RVs under the Jay Series, Select, Baja, Jay Feather, White Hawk, Jay Flight, Jay Smart, Skylark, Eagle, Pinnacle, Seismic, Octane ZX, Recon ZX, Greyhawk, Melbourne, Seneca, Embark, and Precept brand names.
Factory tours are conducted Monday through Thursday at 12 noon. Tours of the motorized facilities are offered by appointment only.
Address: 903 S. Main, Middlebury, Indiana 46540
Phone: (800) RV-JAYCO
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