Chances are you’ve seen an iconic Airstream travel trailer somewhere other than in a campground or dealer showroom.
That’s because the “silver bullet” trailers are becoming more popular with brands across the world using the functional and recognizable shape to activate innovative marketing campaigns.
During 2013, Airstream Inc. partnered with brands ranging from Veuve Clicquot to Fender to Levi’s and the global (RED) charity, each using the new Airstreams in different ways, according to a company news release.
“This year, we’ve aligned with some of the most diverse and interesting brands across spirits, music, retail, and philanthropy,” said Bob Wheeler, CEO and president of Airstream.
“Throughout all of these different campaigns, the excitement surrounding Airstream and the quality product we produce remains at an all-time high. We look forward to some interesting partnerships in the works for 2014 and seeing how we can create more creative, alternative uses for our travel trailers.”
The custom Veuve Clicquot Airstream brought together two companies whose distinctive design and loyal communities and dedication to quality are recognized worldwide.
The first-ever Veuve Clicquot Airstream toured the country from March to June, bringing a taste of champagne and the brand’s signature “zeste de folie” to cities across the nation.
The bubbly purveyor kicked off their tour in Florida before heading to Texas and then California, where it hit Newport Beach’s 3Thirty3 restaurant, offering Veuve Clicquot Yellow Label by the glass for $16 and by the bottle for $80, or Veuve Clicquot Rosé by the glass for $22 or bottle for $122. (Cheaper than a trip to France, right?)
Then on to Santa Barbara, Big Sur, San Francisco, Napa, Seattle, and the Hamptons, before the chic coach ended its journey in Washington, D.C., on June 1.
A racing stripe in the brand’s signature yellow-orange hue decks the outside of the sleek aluminum trailer, and pillows in the same color pop against grey seating on the inside for a very on-trend color combo.
Levi’s Mobile Gift Wrapping
Present perfect, Levi’s Holiday Airstream made appearances at the brand’s flagship stores across the US, providing gift-wrapping services by trained gift wrappers free of charge.
Unwrapping Christmas and Chanukah gifts is lots of fun but wrapping all those presents can be a chore. Levi’s aimed to redress that task with a mobile gift-wrapping service housed in a spiffy Airstream trailer that made the rounds of its flagship stores.
Inside, trained wrappers gussied up customer gifts free of charge, including any purchased Levi’s items plus one non-Levi’s item.
The Levi’s Holiday Airstream was parked outside the Levi’s store at 495 Broadway in New York for three days in early December, following its stop in Los Angeles the previous week. Later in the month it traveled to San Francisco, making stops at the Levi’s Plaza store and the Market Street store.
The 16-foot Airstream Sport trailer, custom designed by Jony Ives and Marc Newson, was auctioned at the Sotheby’s (RED) Auction in November and raised $300,000 to fight AIDS in Africa.
The Edition 01/01 Wally Byam Airstream 16-foot Sport Travel Trailer features a custom interior and vintage-style wheels selected especially for this unique opportunity.
Since Bono’s charity is named (RED), the color is used as a signature feature on all of the auction product designs. For the Airstream, Jonathan Ive and Marc Newson used red accent pillows.
The countertops and table reflect classic 1950s diner design, with clean white surfaces and ribbed-metal trim.
The louvered doors on the cubbies carry a slight airline aesthetic.
Black leather covers the banquettes, giving the interior a touch of an eighties vibe.
To read more, see Airstream Travel Trailer Customized by 2 Creative Geniuses.
The custom designed Airstream is a backstage lounge and mobile recording studio that tours the country appearing at music festivals and industry events playing host to some of the biggest names in music.
The Fender Airstream is also a place to capture artist interviews and live performances from music festivals nationwide.
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after awhile. That’s because they were able to connect experiences they’ve had and synthesize new things.