Middlebury, Indiana-based EverGreen Recreational Vehicles and Lifestyle Luxury RV reports that its participation in the 51st Annual National RV Trade Show this year in Louisville, Kentucky, set new company records for the show.
EverGreen and its Lifestyle Luxury RV division entered the National RV Trade Show with some very significant growth statistics.
According to the Independent Statistical Survey Group of Grand Rapids, Michigan, EverGreen Recreational Vehicles is the fastest growing RV company from January to September of 2013. The company showed the highest stats for both unit growth, at 74.7 percent and market share growth of 52.2 percent, among the top 15 towable RV manufacturers.
“We acquired significant momentum throughout 2013,” said Mark Boessler, EverGreen president and chief operating officer, on the last afternoon of the show.
“So we pulled out all the stops this year, and it has really paid off. We are extremely pleased with our sales at the show. Sales to both our existing and new dealers are up from last year. Part of our success is that we expanded to 10 brands for our dealers to choose from. We introduced three new brands here this year.”
EverGreen Recreational Vehicles and Lifestyle expanded its floor space for this year’s national trade show to more than 20,000 square feet with 26 units on display — its largest investment ever, said Boessler.
Growing to 10 brands, the company introduced three new brands at the show: the Lifestyle Alfa Gold fifth-wheel brand built on its Titan Structure chassis; the new luxury Tesla fifth-wheel toy hauler; and the re-introduction of the Element travel trailer at a new, more affordable price point.
“All the new brands were very well received,” said Boessler.
“Dealers appreciated both our innovative designs and the variety of price points we are hitting. With some of the new dealer relationships we formed at the show, we are taking EverGreen and Lifestyle to the next level. Our upgraded dealer appreciation event at the Hard Rock Café was also a success with 600 plus dealers and guests attending — an impressive number considering you had to pick up a VIP pass at our booth on the first day of the show to attend!”
More than 600 dealers and friends attending the first-ever EverGreen/Lifestyle Hard Rock Café Dealer Appreciation Event the first night of the show, rocked-out to live music from the Sin City Sinners — the house band for Hard Rock Café in Las Vegas.
“It was a night to remember,” concluded Boessler.
“A great night of pure fun and team building with our dealer partners. We’d also like to thank our sponsor suppliers for making this a very special evening.”
EverGreen Recreational Vehicles LLC
EverGreen Recreational Vehicles LLC was founded in December of 2008 with the premise that the recreational vehicle industry needed a new generation of innovative, sustainable, eco-friendly, green travel trailers and fifth wheels built like none before.
The vision of EverGreen is to use sustainable eco-friendly, recyclable, composite materials to replace wood and produce higher quality, longer-lasting products that are fully equipped, yet lightweight.
EverGreen Recreational Vehicles LLC is the first RV manufacturer to achieve the TRA Certified Green Emerald Rating for its eco-friendly Ever-Lite travel trailers and fifth wheels.
EverGreen Recreational Vehicles LLC currently offers five lines of travel trailers (Ever-Lite, Sun Valley, i-Go, Ascend, and Element), two lines of toy haulers (Amped and Tesla), and Bay Hill fifth wheel trailers.
Address: 10758 County Road 2, Middlebury, IN 46540
Phone: (574) 825-4298
The man who follows the crowd will usually get no further than the crowd. The man who walks alone is likely to find himself in places no one has ever been.