Howe, Indiana-based DRV Luxury Suites introduced the revamped Tradition brand of luxury full-time living fifth wheels to dealers at September’s Open House.
“We worked really hard over the past eight months to finish the transition we began for Tradition at last year’s Louisville Show,” said DRV Product Manager Rocky Holman in a news release.
“It was extremely satisfying to see the reaction from our current dealers and pick up new dealers as well. We knew we could get this product right and now feel it’s the best product at its price point, hands down.”
Tradition boasts two distinct decors; a standard Mocha Cherry décor to give dealers a style compatible with the mainstream RV market and an optional DRV exclusive Sage/Mushroom painted cabinet décor giving customers a fresh, light, current new home style unheard of in the RV industry.
“The Sage/Mushroom décor also gives dealers a highly desirable product which cannot be shopped,” said Holman.
“Since we introduced it, 90 percent of our retail orders for Tradition have been in the Sage/Mushroom décor. Because it doesn’t look like other RVs, though, most dealers were nervous about stocking it. But after seeing the strong retail demand over the past eight months, and the big additions we’ve made to the product for Open House, dealers are now ordering Sage/Mushroom for stock with great excitement.”
One of the new Tradition dealers is Kansas RV Center, in Chanute, Kansas. Owner Mike Mitchell exclaimed, “The new Tradition designs reveal the ‘innovative juices’ flowing at DRV today. The Sage/Mushroom décor is a breath of fresh air in RV interior design and we’re anxious to get our first ones on the lot.
“Our customers are livability and quality conscious and demand products that can withstand extreme temperatures. Tradition provides a superior alternative to the ‘mass produced’ products at a similar price point.”
Scott Chaney, CEO of ExploreUSA RV Supercenter in Texas, was also impressed by the new Tradition. “The DRV team did a great job enhancing what we felt was already a strong product lineup. We are especially impressed with the revised Tradition product and feel some of the unique new decors are going to score big points with the wives – which we all know make the final buying decision.”
In addition to the sharp decors, other big improvements were added to Tradition. Solid surface countertops with LED lit edges, DRV logo engraved matching solid surface backsplashes, solid surface entertainment center countertops (side entertainment models), raised panel cherry wood cabinet doors, two tiered over-the-island light fixture (with LED accent lights, LED puck lights, and drizzled glass pendant lights), raised panel inserts in kitchen island, Shaw hand laid vinyl tile flooring, Whirlpool 18 cubic foot stainless steel residential refrigerator with drawer style freezer, radius fireplace, Bose sound bar, and new designer window treatments.
Other popular features in Tradition are the residential bedding with 12 ounce fill comforter and separate throw cover, GE Profile stainless steel convection microwave, 47-inch HD living room TV, plantation blinds, Lane furniture, soft close drawers, six point Level Up system, partial paint standard exterior on colored gel coat, hung glass sidewalls, thermopane windows, residential wool insulation, and ultra-quiet air conditioner ducting with cold air returns.
Due to the great response at Open House to Tradition, and the rest of the DRV product lineup, DRV is increasing production to meet demand and be able to fill its dealers’ show season needs.
“With all the amazing changes we’ve made to Tradition, and the rest of our brands, we’re really pumped for the upcoming show season and the awesome retail response we’re going to have,” Holman predicted.
DRV Luxury Suites (DRV)
When DRV Luxury Suites (DRV) began they used a simple philosophy: find out what the consumers want and exceed their expectations.
Howe, Indiana-based DVR Luxury Suites currently offers four product lines: the Tradition, Mobile Suite, Elite Suite, and Full House toy hauler. Each line provides a wide range of features for every customer and construction techniques unmatched in the RV industry today.
Today DRV builds floor plans from 32 feet to 43 feet and can semi custom build your luxury suite to fit your needs.
DRV Luxury Suites are exactly what the name says… suites, and the best part is they are built for the consumer.
Address: 0160 W. 750 N. Howe, IN 46746
Phone: (260) 562-1075
The attraction of recreational vehicle travel is to see the country, visit new places, meet interesting people, and experience the freedom of the open road.