Thor Motor Coach Introduces New RUV Product Line

Elkhart, Indiana-based Thor Motor Coach introduced a whole new line of products, the Recreational Utility Vehicle (RUV) at the Elkhart County RV Open House September 17-19.

New 2014 Vegas RUV (Recreational Utility Vehicle) Motorhomes from Thor Motor Coach

New 2014 Vegas RUV (Recreational Utility Vehicle) Motorhomes from Thor Motor Coach

Located at the RV/MH Hall of Fame in Elkhart, Indiana, The Thor Motor Coach also displayed a wide array of models from its existing line of Class A gas, diesel pushers, Class B+, Super C, and Class C motorhomes.

The new RUVs, aptly titled Axis and Vegas, were designed for the consumer wanting a small, easy-to-maneuver vehicle, but not wanting a traditional RV, according to a company news release.

Sized like a large SUV, the unit measures just over 25 feet long, eight feet wide, and 11 feet tall, helping it fit into the tightest of spaces most traditional RVs can’t go. These small dimensions lower the overall center of gravity, to help safety and stability while driving.

A proven and powerful Ford V-10 engine has plenty of muscle for smooth highway merging, while sipping fuel along the way. A contemporary exterior with aerodynamic windshield and cap is extenuated by Thor Motor Coach’s exclusive HD-MAX, High-Definition exterior.

Frameless, automotive styled, windows continue the sleek styling on the exterior.

New 2014 AXIS RUV (Recreational Utility Vehicle) Motorhomes from Thor Motor Coach

New 2014 AXIS RUV (Recreational Utility Vehicle) Motorhomes from Thor Motor Coach

Although small in stature, the coach offers an innovative design with multiple sleeping areas, including a drop down overhead bunk. The rear twin beds even convert to a king-sized bed.

High-tech features include a six-inch touch screen display audio with camera display, iPod adapter with radio interface, and multiple USB and 12V ports along with 110V plugs.

For eco-conscious buyers the LED ceiling lighting reduces energy usage, while the window tint helps to reduce dependence on running the air conditioner.

“The new line-up of RUV is sized like a large SUV, and most importantly they are priced like one. A family can own one with payments that are less than most sport utility vehicles,” says Dana Simon, Vice President of Sales and Marketing at Thor Motor Coach.

“We see this unit fulfilling a need those who are new to RVing, those who are seasoned veterans looking to downsize, and anything in between. The RUV product segment is going to grow as it answers questions concerning affordability and size some consumers may have with traditional larger motorhomes.”


Thor Motor Coach

thor-255x144Thor Motor Coach was formed when Damon Motor Coach and Four Winds International strategically merged in late 2010.

For over 23 years Damon and Four Winds have been building many of the most recognized brands of motorhomes.

Thor Motor Coach manufactures Class A Front Engine Diesel motorhomes (Serrano and Avanti), Class A Diesel Pusher motorhomes (Astoria, Tuscany, and Palazzo), Class A Gas motorhomes (A.C.E., Hurricane, Daybreak, Windsport, Challenger, Miramar, and Outlaw), and Class C motorhomes (Four Winds, Chateau, Siesta, Siesta Sprinter, Citation, and Citation Sprinter).

Thor Motor Coach is a subsidiary of Thor Industries, Inc., Jackson Center, Ohio, the world’s largest manufacturer of recreational vehicles.

Address: 701 County Road 15, PO Box 1486, Elkhart, Indiana 46516

Phone: (800) 860-5658


Worth Pondering…

There is in all things a pattern that is part of our universe. It has symmetry, elegance, and graced— those qualities you find always in that which the true artist captures. You can find it the turning of the seasons, in the way sand trails along a ridge…

—Frank Herbert, Dune

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