Sporting a high-gloss platinum fiberglass exterior and modern, upscale interiors, Elkhart, Indiana-based Heartland Recreational Vehicles LLC has positioned its Silverado brand for 2014 as “the new high volume price point for full-profile fifth wheels.”
“The new Silverado is equipped with features and styling that traditionally are seen in more expensive units,” said General Manager Kary Katzenberger in a company news release.
“It’s a great look and, for our dealers, a great value.”
Models were displayed at the Elkhart County RV Open House September 17 to 19 while the new Silverado is made its consumer debut at America’s Largest RV Show in Hershey, Pennsylvania September 11-15.
“The Silverado is an extension of Heartland’s aggressive strategy to identify emerging markets, then engineer units that offer more for less,” said Heartland President Chris Hermon.
“Our goal is to always give our dealer partners another profit piece that buyers won’t be able to see down the road. Silverado meets that criteria with construction, looks, amenities, and pricing that change the dynamics in the full-profile fifth-wheel market.”
With MSRPs starting at $45,900 to $49,900 depending on floor plan, the Silverado comes equipped with new high-gloss platinum fiberglass sidewalls set off by a two-tone platinum and graphite painted front cap that creates a “very high-end look,” according to Katzenberger.
The Silverado’s list of amenities includes hydraulic front landing gear and sliderooms, recessed LED lighting throughout the interior, residential microwave, optional 12 cubic-foot refrigerator, and stainless steel appliances.
Three new residential decors feature 80-inch sleeper sofas, rocker recliners, a dinette table with four chairs, and stackable washer/dryer prep at the rear of the coach.
The Silverado is currently available in seven floor plans ranging in lengths from 35 to 41 feet. Models are equipped with three to five slideouts while all floor plans include a popular bedroom slideroom.
Heartland Recreational Vehicles, LLC
Heartland Recreational Vehicles is a leading manufacturer of towable recreational vehicles in the U.S. The Company markets over 16 brands of fifth wheel trailers, travel trailers, and toy haulers including Landmark, Big Horn, Big Country, ElkRidge, Sundance, Greystone, North Trail, Prowler, Cyclone, Road Warrior, Wilderness, Torque, and Trail Runner.
Heartland is number three in market share in fifth wheels and closing in on being among the top five towable manufacturers of fifth wheels and travel trailers combined.
Heartland’s towable RVs are sold through an independent network of dealers throughout the United States and Canada.
The Company has over 900 employees.
Heartland factory tours are conducted Tuesday, Wednesday, and Thursday at 3:00 p.m.
Heartland Recreational Vehicles, LLC is a division of Thor Industries Inc.
Address: 1001 All-Pro Drive, Elkhart, Indiana 46514
Phone: (574) 262-5992 or (888) 262-5992 (toll free)
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