Intent on growing sales in the high-volume entry-level travel trailer segment, Heartland Recreational Vehicles LLC has bolstered its Trail Runner lineup with all-new floor plans and the industry’s first full-body paint look exterior in a traditional aluminum-and-wood trailer.
“Over the last three years, we have positioned Trail Runner as an up-and-coming brand through great dealers, lower weights, and aggressive pricing,” said General Manager Nick Eppert, in a company news release, noting that the new Trail Runner would showcase seven new models during the September 17 to 19 Elkhart RV Open House in the company’s display at the RV/MH Hall of Fame.
“This year, Trail Runner will again raise the bar with features and floor plans not currently offered at Trail Runner’s aggressive price points.”
In addition to the upscale exterior appearance, Trail Runner’s interiors have been significantly upgraded with a richer wood grain along with higher-end furniture, window treatments, countertops, and flooring.
“Our goal in our entry-level product is to make it the best looking trailer on the market in terms of floor plans and eye appeal,” said Heartland President Chris Hermon.
“Nick and his team have done a fantastic job. Everyone builds a competitive stick-and tin, but the difference is in the details and the new Trail Runner is positioned to increase market share and grow sales for our dealer partners.”
Stephen Guidry, president of Dixie RV Super Stores in Hammond, Louisiana, and Defuniak Springs, Florida, confirmed the brand’s appeal at the retail level.
“Since picking up the Trail Runner line at Louisville 2011, Dixie RV Super Stores have seen a significant increase in retail sales of our stick-and-tin travel trailer business,” Guidry said.
“After getting a sneak peek at the new Trail Runner product, I expect these increases in retail sales to continue.”
Heartland Recreational Vehicles, LLC
Heartland Recreational Vehicles is a leading manufacturer of towable recreational vehicles in the U.S. The Company markets over 16 brands of fifth wheel trailers, travel trailers, and toy haulers including Landmark, Big Horn, Big Country, ElkRidge, Sundance, Greystone, North Trail, Prowler, Cyclone, Road Warrior, Wilderness, Torque, and Trail Runner.
Heartland’s towable RVs are sold through an independent network of dealers throughout the United States and Canada.
The Company has over 900 employees.
Heartland factory tours are conducted Tuesday, Wednesday, and Thursday at 3:00 p.m.
Heartland Recreational Vehicles, LLC is a division of Thor Industries Inc.
Address: 1001 All-Pro Drive, Elkhart, Indiana 46514
Phone: (574) 262-5992 or (888) 262-5992 (toll free)
I see travel as the one of the most important ways of expanding human beings’ understanding of each other. Through travel we discover humility, love, friendship, passion and ourselves.