Looking to harness additional market share in the lightweight laminated travel trailer segment, Heartland Recreational Vehicles LLC has upgraded its popular North Trail brand with a top-to-bottom interior redesign and all-new exterior graphics.
“We completely revamped the interior with residential, modern amenities that today’s buyers want,” said General Manager Mike Creech, noting that Elkhart, Indiana-based Heartland will be showcasing three new floor plans at the Elkhart County RV Open House September 17-19.
“The new look adds both style and convenience. Important to our dealer partners, we were able to accomplish the redesign while still maintaining a very sharp price point.”
The North Trail features all-new wood throughout the interior, including slideroom facias and window treatments. Beauflor flooring and solid-surface countertops also enhance the high-end feel.
“The entire decor is brighter and livelier, and the new wood adds character,” Creech said.
“For 2014, Heartland introduced two brand new graphic packages accented with black trimmings that really make the exterior pop.”
Heartland will also be offering a Pearl Exterior Package, featuring distinctive, automotive styling with rich, cream-colored sidewalls, a painted front cap, and high-gloss, gel-coat fiberglass.
“The North Trail offers dealers a distinct edge in one of the industry’s high-volume sectors,” said Coley Brady, vice president of sales for the Thor Industries Inc. subsidiary.
“The new design and new floor plans put our dealers in a position to win big and grab more market share in the upcoming year.”
Heartland Recreational Vehicles, LLC
The Company markets over 16 brands of fifth wheel trailers, travel trailers, and toy haulers including Landmark, Big Horn, Big Country, ElkRidge, Sundance, Greystone, North Trail, Prowler, Cyclone, Road Warrior, Wilderness, Torque, and Trail Runner.
Heartland is number three in market share in fifth wheels and closing in on being among the top five towable manufacturers of fifth wheels and travel trailers combined.
Heartland’s towable RVs are sold through an independent network of dealers throughout the United States and Canada.
The Company has over 900 employees.
Heartland factory tours are conducted Tuesday, Wednesday, and Thursday at 3:00 p.m.
Heartland Recreational Vehicles, LLC is a division of Thor Industries Inc.
Address: 1001 All-Pro Drive, Elkhart, Indiana 46514
Phone: (574) 262-5992 or (888) 262-5992 (toll free)
When Robert Frost declared his intention to take the road less traveled in his 1916 poem “The Road Not Taken,” who could have guessed that so many people would take the same trip?