Leveraging its newly-formed partnership with Heartland Recreational Vehicles LLC, Breckenridge introduced the all-new LakeView destination trailer during the Elkhart County RV Open House, September 17 to 19.
The LakeView caters to a growing market of consumers looking for a destination trailer that can be pulled to a seasonal site or lakefront property, according to a Heartland Recreational Vehicles news release.
The line will be produced from a dedicated facility in Indiana’s Elkhart County that allows Breckenridge to build units year-round.
“We are very excited about this new product,” said Bob Phillips, Breckenridge general manager. “Breckenridge has always placed a major emphasis on the park model sector, but the market is changing. We want to be one of the first RV manufacturers that it truly committed to the destination trailer business.”
The LakeView features a comfortable, residential-style interior highlighted by panoramic windows to maximize scenic settings, Phillips noted, adding that in addition to several “set-apart” amenities, the LakeView would be sharply priced compared to the competition.
“Unlike other manufacturers, we will not operate in the travel trailer and fifth-wheel markets so we can focus on our two core segments—park models and destination trailers,” he said.
“I believe our dealers will find that very refreshing. By providing them with a very fair territory and year-round delivery of product, I am confident dealers will see this type of partnership as an opportunity to grow their business.”
Breckenridge, founded in 1991, has strong brand recognition with consumers as a forerunner in the park model and destination trailer industries.
“Breckenridge has an unbelievable name in Elkhart County,” said Chris Hermon, president of Breckenridge.
“And in talking with dealers, I realized what a great reputation the company has across the country.
“It’s all about people and Breckenridge has put together a tremendous team. I expect Breckenridge and its LakeView product to hit the ground running,” he added.
Breckenridge will be displaying at the open house as part of Thor Industries Inc.’s expansive display at the RV/MH Hall of Fame.
Phone: (574) 773-5353
Heartland Recreational Vehicles, LLC
Heartland Recreational Vehicles is a leading manufacturer of towable recreational vehicles in the U.S. The Company markets over 16 brands of fifth wheel trailers, travel trailers, and toy haulers including Landmark, Big Horn, Big Country, ElkRidge, Sundance, Greystone, North Trail, Prowler, Cyclone, Road Warrior, Wilderness, Torque, and Trail Runner.
Heartland is number three in market share in fifth wheels and closing in on being among the top five towable manufacturers of fifth wheels and travel trailers combined.
Heartland’s towable RVs are sold through an independent network of dealers throughout the United States and Canada.
The Company has over 900 employees.
Heartland factory tours are conducted Tuesday, Wednesday, and Thursday at 3:00 p.m.
Heartland Recreational Vehicles, LLC is a division of Thor Industries Inc.
Address: 1001 All-Pro Drive, Elkhart, Indiana 46514
Phone: (574) 262-5992 or (888) 262-5992 (toll free)
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