Discover a New Reason to Love the Outdoors

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Longer summer days and warmer weather provide great opportunities for families to get outside and discover something new.

130617_HP_PrimaryV2cWith summer right around the corner, L.L.Bean is encouraging families to discover ways to enjoy the outdoors and is launching the 2013 Outdoor Discovery Tour as a way to introduce new forms of outdoor recreation.

And outdoor adventure can be as close as your local park.

With the help of its expert Outdoor Discovery Schools guides, L.L.Bean hopes to show families how easy—and fun—it is to enjoy the outdoors and maintain a healthy, active lifestyle. L.L.Bean’s larger-than-life Bootmobile embarked on a multi-city tour in New York City on June 22 with free kayaking, stand-up paddleboarding, and fly casting instruction as part of the 9th annual Adventures NYC in Central Park.

Following New York City, the Outdoor Discovery Tour brings outdoor adventure to Pittsburgh (June 29), Philadelphia (July 13), and Chicago (July 20), among other cities, where expert guides will demonstrate outdoor activities, promote local outdoor resources, and share their own experiences to inspire others.

In Pittsburgh and Philadelphia, L.L.Bean will host an “Outdoor Discovery Day”—a day where families can try new activities like fly casting and geocaching or learn the basics of camping.

A survey conducted by L.L.Bean and the National Park Foundation found that according to 60 percent of parents, their children spend less than one hour a day outdoors.

LLBean_Bootmobile_at_flagship_store“We’re concerned that people—particularly children—are spending less time outside than ever before and losing out on the physical and mental benefits of the outdoors,” said Chris McCormick, L.L.Bean Chief Executive Officer.

“With our 2013 Outdoor Discovery Tour and Outdoor Discovery Schools’ programming, our goal is to make the outdoors both accessible and fun, hopefully helping to instill a lifelong passion for the outdoors.”

Bootmobile Kicks Off 2013 Outdoor Discovery Tour

This year, L.L.Bean is offering dozens of courses through its popular Outdoor Discovery Schools, ranging from multi-day expeditions to free clinics right in the store.

Expert guides provide instruction at all levels, providing an easy and affordable way to learn more about a favorite activity or try something new for the first time. This summer there is something for everyone with activities including kayaking, stand up paddle boarding and much more. Check the calendar for a full monthly schedule at L.L.Bean store locations.

Additionally, people can search thousands of national, state, and local parks using L.L.Bean’s ParkFinder tool on the company’s website to identify outdoor activities in which to participate. The free Oh, Ranger! ParkFinder app, available for iPhone, iPad, and Android, makes finding a hiking trail or spot for kayaking easy while on the go.

For more information on ways to get your family outside this summer with L.L.Bean’s Outdoor Discovery Schools or to see the full Bootmobile tour schedule visit the L.L. Bean Website (SEE details below).

People can share their outdoor discoveries to help inspire others using #OutdoorDiscovery.


L.L.Bean, Inc.

Whether you're looking for an introduction to paddling, a relaxing scenic tour or a multiday adventure, L.L.Bean has a kayaking activity to suit your interests.

Whether you’re looking for an introduction to paddling, a relaxing scenic tour or a multiday adventure, L.L.Bean has a kayaking activity to suit your interests.

L.L.Bean, Inc. is a leading multichannel merchant of quality outdoor gear and apparel.

Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe.

While its business has grown over the years, L.L.Bean still upholds the values of its founder, including his dedication to quality, customer service, and a love of the outdoors. L.L.Bean products are rigorously tested, guaranteed to last, and always shipped free.

In the past five years, L.L.Bean has donated over $6 million toward conservation and land stewardship. The 200,000 square foot L.L.Bean retail store campus in Freeport, Maine, is open 24 hours a day, 365 days a year, and welcomes more than 3 million visitors every year.

L.L.Bean invites people to also join the fun on Facebook, Twitter, Pinterest, Instagram and on the ParkFinder app.


Please Note: This is Part 3 of a 3-part series

Part 1: Outdoor Recreation as an Economic Engine

Part 2: National Parks as an Economic Engine

Worth Pondering…

Take time to listen to the voices of the earth and what they mean…the majestic voice of thunder, the winds, the sound of flowing streams. And the voices of living things: the dawn chorus of the birds, the insects that play little fiddles in the grass.

—Rachel Carson

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