Rand McNally announces that the 90th edition of America’s #1 Road Atlas has been declared road-ready.
And to celebrate the 90th anniversary, Rand McNally also officially launches an ebook version of the atlas as well as an iOS application for iPad.
The inaugural edition of the atlas, published in 1924, was referred to as the “Rand McNally Auto Chum.”
“The nation was embracing car travel as nearly two million Ford Model Ts hit the road with gas costing $0.21 per gallon, said Amy Krouse of Rand McNally.
“Featuring the 48 states that existed, hand drawn, and covering only roads made of concrete, the atlas did not contain many of the features considered common for today’s printed, online, and mobile maps.
In 1924, the Road Atlas:
Did NOT identify roads by number; instead roads were listed by their names, such as Roosevelt Highway. In fact, the atlas depicted zero miles of interstate, as those roads did not yet exist. Today’s atlas contains more than 47,000 miles of interstate included in 160,000 miles of highways.
Did NOT include an index for cities, or other places. If a driver did not know where a town was located, he or she would have to page through the atlas to find it. The current Road Atlas features eight pages of detailed index with tens of thousands of points of interest (including all 59 U.S. National Parks in addition to place names).
Did NOT appear in full color. The 1924 atlas was printed in only two colors, dark blue and red. The first full-color edition was printed in 1960. Today’s maps use color to indicate road classification, terrain, and city size among other descriptive details.
Ninety years later, the 2014 Edition of the Rand McNally Road Atlas provides:
- Valuable coupons in the inside cover for lodging, camping, and auto club membership
- Best of the Road 2012 towns and road trips—editor-curated journeys that celebrate the uniqueness of small towns in America
- Multiple sizes and formats including versions with large scale maps, standard sizes, and a new easy-to-read midsize
- URLs and QR codes (smart phone tags) for additional up-to-the moment information such as road construction, emergency information, and details to enhance the trip
- Incredible detail and updates of roads, city inserts, places, and index information
In celebration of the 90th anniversary, Rand McNally is hosting a retrospective of Road Atlas covers through the years (SEE link below). Road travelers are invited to visit the page and “like” their favorite covers—from the hand-illustrated scenics of the 1930s to the graphical mid-century modern covers of the 1960s.
Rand McNally is the most trusted source for maps, directions, and travel content.
2014 Road Atlas
The 90th edition of America’s #1 Road Atlas is now available.
2014 Road Atlas iPad App
Get the 90th anniversary edition of the most trusted and best-selling atlas on the market is now available for your iPad.
2014 Road Atlas ebook
Get the 90th anniversary edition of the most trusted and best-selling atlas on the market, now available for your eReader.
Road Atlas Covers
In celebration of the 90th anniversary, Rand McNally is hosting a retrospective of Road Atlas covers through the years. Road travelers are invited to visit the page and “like” their favorite covers.
I have never been lost, but I will admit to being confused for several weeks.