Winnebago Era No. 1 in Class B Sales for 2012

The Era model from Winnebago Industries, Inc., has been recognized by Statistical Surveys Inc., a retail reporting service in Grand Rapids, Michigan, as the No. 1 Class B motorhome model in North America with the largest volume growth in retail registrations during calendar 2012.

winnebago-quality-circle-award-255x144In the December report from Statistical Surveys, the Era model was listed as the top-selling Class B model for 2012, with market share of 16 percent compared to 7.6 percent in 2011.

Winnebago Industries’ volume growth was 167 percent above retail registrations for 2011 compared to industry growth of 28 percent.

“We have worked hard to develop a great Class B product, and the Era model growth reflects the product development successes we have had to date,” said Scott Degnan, Winnebago vice president of sales and product management.

“Despite our success, we are not content to rest on our laurels. We are preparing to launch an exciting new product segment into Winnebago Industries’ Class B lineup at our upcoming Dealer Days event scheduled for April 29-31 in Las Vegas.”

Degnan added, “We will continue to look for innovative changes that will enhance our products and anticipate even more excitement as we go forward. We congratulate our loyal employees for their dedicated service and our great dealer partners for making the Era a huge success in the Class B arena.”

WINNEBAGO INDUSTRIES, INC. ERA MOTORHOME

2013 Winnebago Era

Winnebago Industries, Inc.

Forest City, Iowa-based Winnebago Industries, Inc., The Most Recognized Name In Motor Homes, is a leading U.S. manufacturer of recreation vehicles, which are used primarily in leisure travel and outdoor recreation activities.

The Company builds quality motorhomes, travel trailers, and fifth wheel products under the Winnebago, Itasca, Era, and SunnyBrook brand names.

Winnebago Industries has received the Quality Circle Award from the Recreation Vehicle Dealers Association every year since the award’s inception in 1996.

Postal Address: P.O. Box 152, Forest City, IA 50436

Street Address: 605 West Crystal Lake Road, Forest City, IA 50436

Phone: (641) 585-3535

Winnebago Website: gowinnebago.com

Itasca Website: goitasca.com

Era Website: erarv.com

Worth Pondering…

What you’ve done becomes the judge of what you’re going to do — especially in other people’s minds. When you’re traveling, you are what you are right there and then. People don’t have your past to hold against you. No yesterdays on the road.
—William Least Heat Moon

This entry was posted in RV Manufactures and tagged , , , , , . Bookmark the permalink.

Leave a Reply