Winnebago Number 1 in Sales for 2012

Forest City, Iowa-based Winnebago Industries, Inc., a leading United States recreation vehicle manufacturer, has been recognized by Statistical Surveys, Inc. (SSI), a retail reporting service in Grand Rapids, Michigan, as the top performing motorhome manufacturer with both the largest volume and the largest overall growth in motorhome retail registrations during calendar year 2012.

winnebago-quality-circle-award-255x144In the U.S. motorhome retail registration report issued February 13 for December of 2012, Winnebago Industries was listed as the top selling manufacturer for Class A and Class C motorhomes in calendar year 2012, with market share of 20.6 percent compared to 19 percent for calendar year 2011, according to a Winnebago news release.

Winnebago Industries’ volume growth was 16.1 percent above retail registrations during calendar year 2011 compared to industry growth of 7.3 percent.

In the U.S. Class A market segment, Winnebago Industries is also the top-selling market leader with 22.2 percent for calendar year 2012. In addition, the Company also led the U.S. Class A gas market segment with 24.2 percent market share, grew U.S. Class A diesel market share to 19.4 percent, and U.S. Class C market share to 18.5 percent for calendar year 2012, states the release.

“We are passionate about developing and delivering innovative new products of the highest quality backed by best-in-class support after the sale,” said Winnebago Industries Vice President of Sales and Product Management Scott Degnan.

“These dynamic retail statistics both confirm and continue to fuel that drive. Thanks to our industry leading and loyal dealer network along with the hard work of our employees, we are establishing new, higher benchmarks for ourselves. We congratulate our dedicated employees and our strong dealer partners in achieving this top selling position. We will continue to work diligently to develop exciting new products and to provide industry-leading support for our dealers and retail customers.”


Winnebago Industries, Inc.

Forest City, Iowa-based Winnebago Industries, Inc., The Most Recognized Name In Motor Homes, is a leading U.S. manufacturer of recreation vehicles, which are used primarily in leisure travel and outdoor recreation activities.

The Company builds quality motorhomes, travel trailers, and fifth wheel products under the Winnebago, Itasca, Era, and SunnyBrook brand names.

Winnebago Sightseer 35G

Winnebago Sightseer 35G

Winnebago Industries has received the Quality Circle Award from the Recreation Vehicle Dealers Association every year since the award’s inception in 1996.

Postal Address: P.O. Box 152, Forest City, IA 50436

Street Address: 605 West Crystal Lake Road, Forest City, IA 50436

Phone: (641) 585-3535

Winnebago Website:

Itasca Website:

Worth Pondering…

What you’ve done becomes the judge of what you’re going to do — especially in other people’s minds. When you’re traveling, you are what you are right there and then. People don’t have your past to hold against you. No yesterdays on the road.
—William Least Heat Moon

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