God Made a Farmer

While not as dramatic as the stadium blackout that stopped play for half an hour, or as flamboyant as Beyonce’s halftime show.

Today is day 36 of “The Year of the Farmer”

Today is day 36 of “The Year of the Farmer”

However, for this viewer of Super Bowl XLVII, a standout moment was a deceptively simple commercial by Chrysler called “God Made a Farmer.” The ad was well done, classy, refreshing, and unique.

Like most anything else, photography and blogging, is about telling a story. If you like photos, then you like stories.

The two-minute ad features gorgeous still images from 10 noted photographers including William Albert Allard, who in 1982 published his first book, “Vanishing Breed,” a photographic essay that documented “the Old American West” and Kurt Markus,  whose timeless photographs explored the rugged yet romantic spirit of the American West Cowboy.

But the ad’s true power comes from the accompanying storyline narrated by legendary radio broadcaster Paul Harvey for ABC Radio Networks, who died in 2009.

Many were moved by Harvey’s essay on the virtues of the American farmer, which he delivered to the Future Farmers of America back in 1978.

And on the eighth day, God looked down on his planned paradise and said, “I need a caretaker.” So God made a farmer.

God said, “I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board.” So God made a farmer.

So God Made A Farmer

So God Made A Farmer

God said, “I need somebody willing to sit up all night with a newborn colt and watch it die, then dry his eyes and say,’Maybe next year,’ I need somebody who can shape an ax handle from an ash tree, shoe a horse with hunk of car tire, who can make a harness out hay wire, feed sacks and shoe scraps. Who, during planting time and harvest season will finish his 40-hour week by Tuesday noon and then, paining from tractor back, put in another 72 hours.” So God made the farmer.

God said, “I need somebody strong enough to clear trees and heave bales, yet gentle enough to yean lambs and wean pigs and tend the pink-comb pullets, who will stop his mower for an hour to splint the leg of a meadowlark.”

It had to be somebody who’d plow deep and straight and not cut corners. Somebody to seed, weed, feed, breed, and brake, and disk, and plow, and plant, and tie the fleece and strain the milk. Somebody who’d bale a family together with the soft, strong bonds of sharing, who would laugh, and then sigh and then reply with smiling eyes when his son says that he wants to spend his life doing what Dad does.

“So God made a farmer.”

“God Made a Farmer” was created in partnership with The Richards Group of Dallas, Texas.

The broadcast spot can be viewed at the Ram Truck brand’s website at www.ramtrucks.com/keepplowing and on the brand’s YouTube site at www.youtube.com/ramtrucks.

“For the past two years, we have used the largest television viewing audience to highlight the pride, the resilience, and the determination that form an integral part of the American character,” said Sergio Marchionne, Chairman and CEO, Chrysler Group LLC., in a news release.

So God Made A Farmer

So God Made A Farmer

The Ram Truck brand’s “Farmer” initiative shines a spotlight on American farm families and kicks off twelve months of programs dedicated to highlighting and underscoring the importance of farmers.

The Ram Truck brand enhances its long-standing partnership with the National FFA Organization (formerly known as Future Farmers of America) with a year-long, multi-tiered initiative dedicated to highlighting and underscoring the importance of farmers in America. Together with agricultural equipment manufacturer Case IH, Farms.com and other brand partners, Ram aims to raise awareness and generate funds for FFA hunger relief efforts in local communities across America, states the release.

For every view, download or share of the two-minute “So God Made a Farmer” spot located on the brand’s website, Ram will make a donation to the National FFA Organization with the intent of generating $1 million.

Worth Pondering…

And on the eighth day, God looked down on his planned paradise and said, “I need a caretaker.” So God made a farmer.

—Paul Harvey

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