God Made a Farmer

While not as dramatic as the stadium blackout that stopped play for half an hour, or as flamboyant as Beyonce’s halftime show.

Today is day 36 of “The Year of the Farmer”
Today is day 36 of “The Year of the Farmer”

However, for this viewer of Super Bowl XLVII, a standout moment was a deceptively simple commercial by Chrysler called “God Made a Farmer.” The ad was well done, classy, refreshing, and unique.

Like most anything else, photography and blogging, is about telling a story. If you like photos, then you like stories.

The two-minute ad features gorgeous still images from 10 noted photographers including William Albert Allard, who in 1982 published his first book, “Vanishing Breed,” a photographic essay that documented “the Old American West” and Kurt Markus,  whose timeless photographs explored the rugged yet romantic spirit of the American West Cowboy.

But the ad’s true power comes from the accompanying storyline narrated by legendary radio broadcaster Paul Harvey for ABC Radio Networks, who died in 2009.

Many were moved by Harvey’s essay on the virtues of the American farmer, which he delivered to the Future Farmers of America back in 1978.

And on the eighth day, God looked down on his planned paradise and said, “I need a caretaker.” So God made a farmer.

God said, “I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board.” So God made a farmer.

So God Made A Farmer
So God Made A Farmer

God said, “I need somebody willing to sit up all night with a newborn colt and watch it die, then dry his eyes and say,’Maybe next year,’ I need somebody who can shape an ax handle from an ash tree, shoe a horse with hunk of car tire, who can make a harness out hay wire, feed sacks and shoe scraps. Who, during planting time and harvest season will finish his 40-hour week by Tuesday noon and then, paining from tractor back, put in another 72 hours.” So God made the farmer.

God said, “I need somebody strong enough to clear trees and heave bales, yet gentle enough to yean lambs and wean pigs and tend the pink-comb pullets, who will stop his mower for an hour to splint the leg of a meadowlark.”

It had to be somebody who’d plow deep and straight and not cut corners. Somebody to seed, weed, feed, breed, and brake, and disk, and plow, and plant, and tie the fleece and strain the milk. Somebody who’d bale a family together with the soft, strong bonds of sharing, who would laugh, and then sigh and then reply with smiling eyes when his son says that he wants to spend his life doing what Dad does.

“So God made a farmer.”

“God Made a Farmer” was created in partnership with The Richards Group of Dallas, Texas.

The broadcast spot can be viewed at the Ram Truck brand’s website at www.ramtrucks.com/keepplowing and on the brand’s YouTube site at www.youtube.com/ramtrucks.

“For the past two years, we have used the largest television viewing audience to highlight the pride, the resilience, and the determination that form an integral part of the American character,” said Sergio Marchionne, Chairman and CEO, Chrysler Group LLC., in a news release.

So God Made A Farmer
So God Made A Farmer

The Ram Truck brand’s “Farmer” initiative shines a spotlight on American farm families and kicks off twelve months of programs dedicated to highlighting and underscoring the importance of farmers.

The Ram Truck brand enhances its long-standing partnership with the National FFA Organization (formerly known as Future Farmers of America) with a year-long, multi-tiered initiative dedicated to highlighting and underscoring the importance of farmers in America. Together with agricultural equipment manufacturer Case IH, Farms.com and other brand partners, Ram aims to raise awareness and generate funds for FFA hunger relief efforts in local communities across America, states the release.

For every view, download or share of the two-minute “So God Made a Farmer” spot located on the brand’s website, Ram will make a donation to the National FFA Organization with the intent of generating $1 million.

Worth Pondering…

And on the eighth day, God looked down on his planned paradise and said, “I need a caretaker.” So God made a farmer.

—Paul Harvey

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EarthCruiser Takes You Where No Other RV Can Go

In an earlier article I reported that the EarthCruiser, an extreme Australian adventure all-terrain recreational vehicle, was now available in the United States.

FUSO 4x4 camper EarthCruiser Expedition vehicle. (Credit: earthcruiser.com)
FUSO 4×4 camper EarthCruiser Expedition vehicle. (Credit: earthcruiser.com)

A high-profile business executive, who wishes to remain anonymous, recently took delivery of the first USA model, EarthCruiser announces.

In 2012, the Australian EarthCruiser team arrived in America, opening a new U.S.-based office located in Bend, Oregon. There are a few dozen of these vehicles already traveling to remote locations all over the globe.

Current EarthCruiser owners include wildlife photographers, hunters, surfers, rock climbers, adventure seekers, and corporations needing 4×4 capable RVs. The vehicle is also in demand by eco and volunteer travelers who are doing everything from delivering medical supplies to remote locations, teaching children, repairing endangered reefs, and a wide variety of outreach programs, according to a EarthCruiser news release.
“People all over the world are tired of the normal vacation,” explains EarthCruiser executive Lance Gillies.

“This is NOT your typical camper! This is a serious self-contained, all-terrain expedition vehicle that has been tested in extreme conditions all over the world. It’s been designed to take you where no other RV can, places that most people only read about in magazines.”
With vehicles now being purchased by Americans, the U.S. office for EarthCruiser can finalize plans for manufacturing at their Bend, Oregon, location.

Engineering behind the Earthcruiser was developed from the world traveling experiences of the company’s founders. The diesel powered exploration vehicle can be driven directly into, and shipped anywhere around the globe in a standard freight container.

FUSO 4x4 camper EarthCruiser Expedition vehicle. (Credit: earthcruiser.com)
FUSO 4×4 camper EarthCruiser Expedition vehicle. (Credit: earthcruiser.com)

It is capable of negotiating everything from long-distance desert crossings, snow covered terrain, or miles of challenging rock covered off-road trails. The “goat-like” capabilities come courtesy of an ability to handle extreme front and rear departure angles, the specially designed suspension system, and an aggressive wheel/tire combination.

The vehicle is built on a Mitsubishi Fuso 4×4 truck chassis, which once transformed, provides excellent power-to-weight ratio and economical fuel consumption, according to the news release. The Fuso cab offers plenty of space, easy-to-read instruments, while the position of the cab’s large windshield provides panoramic views and excellent visibility of approaching terrain.

Using design techniques from the yachting industry, the interior is strategically designed using light colored, all-fiberglass cabinetry and large windows that make the bright living area feel spacious. Quality appliances, hot and cold shower, toilet, ergonomic kitchen, plentiful storage, and a full size double bed keep the explorers comfortable.

The walls and roof are constructed from a temperature-insulating and super-durable fiberglass composite. Its solar panel system can sustain travelers for up to ten days and the vehicle is fitted with the only water purification unit in the world that has been independently certified to meet world EPA health standards.


EarthCruiser Overland Vehicles Pty. Ltd

FUSO 4x4 camper EarthCruiser Expedition vehicle interior. (Credit: earthcruiser.com)
FUSO 4×4 camper EarthCruiser Expedition vehicle interior. (Credit: earthcruiser.com)

EarthCruiser is purpose built by EarthCruiser Overland Vehicles Pty. Ltd., a company owned and operated by individuals with over 25 years experience in their respective fields.

Earthcruiser was originally designed to meet our specific needs for an overland expedition vehicle that could go anywhere and was comfortable enough for two people to live for extended periods of time.

Phone: +61 7 3358 1011

Location: Lear Jet Drive Caboolture, P.O. Box 2602, Fortitude Valley BC Queensland, Australia

U.S. Sales and Service

Location: Bend, Oregon

Phone: (503) 688 3345

Website: earthcruiser.com.au

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Worth Pondering…

The journey is difficult, immense. We will travel as far as we can, but we cannot in one lifetime see all that we would like to see or to learn all that we hunger to know.

—Loren Eiseley

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