Middlebury, Indiana-based Shasta RV, a division of Forest River Inc., introduces their all new Phoenix mid-profile and Super mid-profile fifth wheels, to rave reviews, at this year’s Elkhart Open House.
“The Phoenix is a uniquely constructed, incredible value-added fifth wheel. We have instilled a creative thinking process in our team, and have invested the extra effort to be inventive and attentive to details,” states Johnson, who has called on Daric Fail to handle sales in the Southern U.S. and Kris Lash to cover the Northwest.
“The response to the product was unbelievable. We had dealers standing three and four deep just to get inside. Dealers made positive comments and complimented the overall unique look and feel, as well as the commitment to our value-added design and construction method,” remarks Mark Lucas, President of Shasta RV, in a news release.
The Phoenix utilizes a mechanically-fastened, 16 inch on center, six-sided aluminum cage for its construction. Tongue and groove plywood covers the floor structure, while a rolled edge roof caps off the modern-colored, hung fiberglass exterior.
“This product will compete directly with the current mid-profile products on the market, but we’ve integrated features and eye-appeal normally found at much higher price points,” continued Lucas.
Features such as wide-body construction, unique wall treatments and luxurious leather style furniture is all standard equipment. The designer-inspired bathroom also received fabulous reviews, according to the news release.
“Most people inherently want to feel they have something unique and special. We deliver that wish, and then some, without asking them to pay $60,000 to do so,” continues Johnson.
“Most products in the mid-profile segment all look the same, and are all built the same. We instead, invest time and expense in the best possible construction, and pair that with a contemporary interior and class-leading exterior design. This fifth wheel is sure to have a broad appeal.”
Phoenix fifth wheels will range from 27 to 34 feet in length and MSRPs will start around $30,000.
“Based on the dealer response, our confidence in Chadd, this product and the entire team, we are securing an additional 55,000 sq. ft. production facility solely for the purpose of meeting the demand and define our dedication to the Pheonix product line under Shasta,” says Lucas.
The company anticipates hiring approximately 75 new employees by year’s end.
Shasta Recreational Vehicles
Shasta RV, established in 1941, manufactures Oasis, Revere, and Freeport travel trailers, Phoenix fifth wheels, and destination trailers.
In 1941, when Californian Robert Gray built the first Shasta “house trailer” to be used as mobile military housing, he had no idea his homes on wheels would play a major role in establishing a billion-dollar industry.
In the 1950s and 60s, the toaster-on-wheels look of the original Shasta trailer was the most recognizable shape on the road. There were other RV brands, but only Shasta was distinguished by those wings that signified flight and freedom.
Today, 70 years and three generations of Shasta owners later, Americans have the desire to travel like never before. Motivated by the rediscovery of our families and renewal of ourselves, we still respond to the call of the road.
In terms of product, the company has come a long way from the “toasters-on-wheels”.
Today’s Shastas have sleek profiles and amenities that were unimaginable a generation ago. Yet, it is the memorable image of the little trailer with wings that brings each of us something no other manufacturer has to offer: nostalgia.
Mailing Address: Shasta RV, c/o Forest River, Inc., PO Box 3030, 55470 CR 1, Elkhart, IN 46515
Physical Address: 105 CR 14, Middlebury, IN 46540
Phone: (574) 825-7178
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