Shasta RV Introduces 2013 Product Lineup

Middlebury, Indiana-based Shasta RV, a division of Forest River Inc., announces the introduction of its completely redesigned lineup of products and newly assembled management and sales team.

“We’ve built an enthusiastic and highly qualified team, with long-standing dealer relationships,” said Shasta President Mark Lucas in a news release.

Todd Schmitz, formerly with Heartland RV’s Prowler division, is the product manager for Revere and Oasis while Kevin Combs, Dan Gill and Kris Lash handle sales for all of North America.

The Revere, a conventionally built, wood-and-aluminum trailer line and the current flagship for the company, has a new exterior look, higher-end interior decors, wide-track axles, under-mounted sinks, recessed stoves, and rounded interior walls.

In addition to travel trailers, Revere will also offer three fifth wheel floor plans.

“We’ve not only stayed true to the features customers have come to expect, such as seven-foot interior heights and extra deep slides, but also value added items not normally seen in this conservative price point,” said Schmitz.

“These fifth-wheels are a nice upgrade for customers who want extra amenities, increased storage, and longer range towing, but don’t want to stray from this price point,” said Schmitz.

Shasta Revere exterior

Destination trailers are also new for this year, and include wide body construction, eight-foot interior heights, residential kitchens and fiberglass front caps all as standard equipment.

Each of the three Revere segments is available with optional fiberglass exterior walls.

The “aggressively repositioned” Oasis is eight-feet wide and available in five floor plans.

“Instead of playing games with packages, discounts, and long lists of options, we’ve included everything you need as standard equipment, and eliminated any fluff in the pricing,” said Schmitz.

“This is not just an LE or a Limited Edition trailer you can only buy once a year or in limited numbers, but rather has been designed and built from the ground up to be a show-stopper, sure to generate traffic and retail sales year round.”

Lucas added, “Success is great-looking, well-built product at an aggressive price. Other companies only focus on 30 or 40 units being produced each day. We will focus on each individual one and pay attention to the details. Volume will be the reward for our efforts, but not the primary focus.”

All Shasta products will be on display at this year’s America’s Greatest RV Show in Hershey, Pennsylvania, and the Elkhart County RV Open House, along with the RV Dealers International Convention/Expo in Las Vegas and the National RV Trade Show in Louisville, Kentucky.

Details

Shasta Recreational Vehicles

Shasta Revere interior

Shasta RV, established in 1941, manufactures Oasis travel trailers and Revere travel trailers, fifth wheels, and destination trailers.

In 1941, when Californian Robert Gray built the first Shasta “house trailer” to be used as mobile military housing, he had no idea his homes on wheels would play a major role in establishing a billion-dollar industry.

In the 1950s and 60s, the toaster-on-wheels look of the original Shasta trailer was the most recognizable shape on the road. There were other RV brands, but only Shasta was distinguished by those wings that signified flight and freedom.

Today, 70 years and three generations of Shasta owners later, Americans have the desire to travel like never before. Motivated by the rediscovery of our families and renewal of ourselves, we still respond to the call of the road.

In terms of product, the company has come a long way from the “toasters-on-wheels”.

Today’s Shastas have sleek profiles and amenities that were unimaginable a generation ago. Yet, it is the memorable image of the little trailer with wings that brings each of us something no other manufacturer has to offer: nostalgia.

Mailing Address: Shasta RV, c/o Forest River, Inc., PO Box 3030, 55470 CR 1, Elkhart, IN 46515

Physical Address: 105 CR 14, Middlebury, IN 46540

Phone: (574) 825-7178

Website: shastarving.com

Worth Pondering…

Not I, not anyone else, can travel that road for you. You must travel it for yourself.

—Walt Whitman

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