Elkhart, Indiana-based Heartland Recreational Vehicle LLC’s entry-level Prowler travel trailer posted significant market share gains for the first half of the year, positioning the brand for further penetration in one of the industry’s highest growth sector.
General Manager Ryan Brady reported that Prowler posted a 635 percent gain in unit sales through June and a 565 percent jump in overall market share, according to the latest report from Statistical Surveys Inc.
“We have been fortunate to partner with an incredible dealer body,” Brady stated in a news release.
“Over the last 12 months we have signed tier one dealers across North America that have done a tremendous job with the brand. We are confident that our dealer’s initial success will translate into even stronger results going forward.”
“We asked our stick-and-tin groups to focus their efforts on owning the sweet spot of the entry-level price point,” Chris Hermon, president of Heartland, noted.
“Heartland has really separated Prowler from the competition by offering the right floor plans with an excellent look combined with aggressive price points. Dealers are going to be really excited with what they see.”
Building on the momentum through the first six months, Heartland will roll out several new floor plans and feature upgrades in the Prowler line as part of the September 18-21 Elkhart County RV Open House.
“The Prowler line will feature a new graphics package that is set off by metallic silver coloring on the front and back,” Brady said.
“It’s a dramatic look that we think will be a hit with our dealers. The interiors have been dressed up with two new decors, new Beauflor, all-new cabinetry, and an extra large kitchen skylight.”
Prowler will also be showing new editions in its fifth-wheel lineup along with the introduction of a destination trailer.
Hermon noted, “Just like the travel trailer, the Prowler fifth-wheel has made huge strides by offering several set-apart features as standard. With laminated sidewalls and fiberglass caps, the Prowler is priced thousands of dollars below the competition in a very competitive segment of the market.”
The new Prowler wide-body destination trailer will debut with four floor plans with more planned for the fall.
Heartland will be showing product at the Open House as part of parent Thor Industries Inc.’s display area at the RV/MH Hall of Fame.
Heartland Recreational Vehicles, LLC
Heartland Recreational Vehicles is a leading manufacturer of towable recreational vehicles in the U.S. The Company markets over 16 brands of fifth wheel trailers, travel trailers, and toy haulers including Landmark, Big Horn, Big Country, Elk Ridge, Sundance, Greystone, North Trail, Prowler, Cyclone, Road Warrior, Wilderness, Torque, and Trail Runner.
Heartland is number three in market share in fifth wheels and closing in on being among the top five towable manufacturers of fifth wheels and travel trailers combined.
Heartland’s towable RVs are sold through an independent network of dealers throughout the United States and Canada.
The Company has over 900 employees.
Heartland factory tours are conducted Tuesday, Wednesday, and Thursday at 3:00 p.m.
Heartland Recreational Vehicles, LLC is a division of Thor Industries Inc.
Address: 1001 All-Pro Drive, Elkhart, Indiana 46514
Phone: (574) 262-5992 or (888) 262-5992 (toll free)
Traveling is not just seeing the new; it is also leaving behind. Not just opening doors; also closing them behind you, never to return. But the place you have left forever is always there for you to see whenever you shut your eyes.