Elkhart, Indiana-based Heartland Recreational Vehicles LLC has bolstered its ElkRidge full-profile fifth-wheel lineup with the addition of the five-slide 36FLPS floor plan, designed to address a new market segment while extending the brand’s “value-driven” strategy that has generated strong sales in 2012.
“The ElkRidge is one of the fastest growing fifth-wheels on the market,” said general manager Bryan Walczak in a news release.
“Through the first five months, the brand saw a 12.2 percent increase in market share and a 16.4 percent rise in units sold. We expect the 36FLPS to have the same success, hitting a mid-profile price point in a full-profile fifth-wheel.”
Walczak said that the 39-foot “PentaSlide” is full-featured, offering refined interior amenities set off by a front living room with theater-style seating that showcases a 40-inch TV, along with two slide rooms. Other key standard features include wireless remote control, washer/dryer prep, freestanding dinette, king bed, ample storage and multiple entrance doors.
Walczak noted that with base MSRP starting at $48,749, the aluminum-framed, laminated “Penta-Slide” retails at “thousands less than the competition’s comparably equipped fifth-wheels.”
“We went into production in July and we just sold our first unit at Bent’s RV outside of New Orleans,” said Walczak.
“Brian Bent, the owner, told me that customers love the floor plan, especially when they see that it retails for the same price as other mid-profile coaches. We are looking for the 36FLPS to perform in line with our other ElkRidge models, where dealers are able to see an exceptional return on their investment.”
The 36FLPS will make its consumer debut on the show circuit in September at America’s Largest RV Show in Hershey, Pennsylvania. It will also be on display for dealers during Elkhart’s Thor All-Star dealer open house, set to run September 17-21 in the industry’s manufacturing hub.
“Judging by early feedback, we think the 36FLPS will really generate sales with our dealers during the Open House event,” Walczak said.
With the addition of the “PentaSlide,” the ElkRidge now features seven floor plans, ranging in length from 29 to 42 feet, with five additional floor plans in the entry-level, ultra-affordable Elkridge Express line.
Built in a dedicated facility, the ElkRidge features integrated remote control systems, full-profile ceiling slide outs, solid-surface countertops, universal docking center, European-style hidden hinges, true slam baggage doors, roller bearing drawer glides and camp kitchens. Packaged with rich, cherry interiors, ElkRidge also offers an 88-degree turning radius designed to accommodate short-bed pickup trucks.
Specifications for Model ER 36FLPS include:
- GVWR: 15,500 pounds
- Dry Weight: 11,905 pounds
- Length: 39 feet 2 inches
- Width: 8 feet 0 inches
- Height: 12 feet 11 inches
- Fresh water capacity: 57 gallons
- Gray water capacity: 80 gallons
- Black water capacity: 40 gallons
Heartland Recreational Vehicles, LLC
Heartland Recreational Vehicles is a leading manufacturer of towable recreational vehicles in the U.S. The Company markets over 16 brands of fifth wheel trailers, travel trailers, and toy haulers including Landmark, Big Horn, Big Country, Elk Ridge, Sundance, Greystone, North Trail, Prowler, Cyclone, Road Warrior, Wilderness, and Torque.
Heartland is number three in market share in fifth wheels and closing in on being among the top five towable manufacturers of fifth wheels and travel trailers combined.
Heartland’s towable RVs are sold through an independent network of dealers throughout the United States and Canada. The Company has over 900 employees.
Heartland factory tours are conducted Tuesday, Wednesday, and Thursday at 3:00 p.m.
Heartland Recreational Vehicles, LLC is a division of Thor Industries Inc.
Address: 1001 All-Pro Drive, Elkhart, Indiana 46514
Phone: (574) 262-5992 or (888) 262-5992 (toll free)
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